Web And Multi-Media Designer / Developer
Bluetorch.Com
Irvine, California, United States
Initially hired in the capacity of production designer, rapidly grew into design lead for all banner ads, promotional content, micro websites, and interactive content. As a precursor to Fuel TV, Bluetorch was a multi-media marketing and content platform for action sports (skateboarding, snowboarding, surfing, motocross etc.). Content initiatives included TV shows, websites, magazines and live events. Tasks included on-site live event content design, ad banner campaign design, interactive TV platform prototype design, event and promotion microsite design, website maintenance, photo retouching, color correction and optimization, content management system implementation and upkeep.