• Social media expert and contractor, drawing upon 10 years of experience working with 50+ brands both B2B and B2C.• Manage Paid Social Media and Organic Social Media for brands, SMBs and agencies.• Established and guided development of Paid Social departments, providing mentorship to marketers of all levels; achieved a 40% decrease in customer acquisition costs and a 30% increase in lead generation through strategic execution and team empowerment.• Create marketing strategies tailored to SMBs, resulting in a 35% increase in leads; optimized website UX for personal brands, boosting conversion rates by 25% within 3 months.

• Executed targeted social media campaigns, utilizing customer segmentation techniques, resulting in a 35% rise in customer retention rates and a 28% increase in brand loyalty within the financial services industry.• Conceptualized and implemented innovative social media campaigns across Facebook, Twitter, LinkedIn, and Instagram, driving a 30% rise in conversion rates and a 20% boost in organic reach. • Directed and executed a comprehensive strategic review of all community engagements, pinpointing key themes and sentiment trends to guide product development decisions, leading to enhanced customer satisfaction and retention rates.• Pioneered alignment of organic and paid content with legal and compliance guidelines, resulting in a 30% increase in content approval efficiency and mitigated risks of regulatory violations.• Spearheaded the evaluation and refinement of social media messaging for PR campaigns; collaborated with cross-functional teams to boost brand awareness and drive higher conversion rates, increasing revenue by 15%.• Collaborated closely with the marketing team, content creators, designers, and other stakeholders to ensure seamless integration of social media campaigns with broader marketing initiatives.

Clients: USAA Insurance, Google, T-Mobile• Led the strategic planning and deployment of highly targeted social media initiatives for USAA Insurance, driving a 35% increase in brand awareness and a 15% growth in customer acquisition.• Crafted compelling social media content, including text, images, videos, and infographics, specifically to resonate with USAA Insurance's target audience.• Revitalized digital marketing campaigns for large lines of business including homeowners’, auto, and renters’ insurance and banking products.• Directed the highly impactful USAA SafePilot campaign, engaging over 10 million customers through personalized marketing tactics; obtained a 30% boost in customer satisfaction scores and a 20% surge in brand awareness.• Led and facilitated creative briefs for both internal creative teams and presenting to clients.• Devised a comprehensive Dynamic Creative Optimization (DCO) Framework to streamline end-to-end processes for Display and Online Video (OLV), resulting in a 40% increase in client satisfaction and 25% faster campaign delivery times.• Cultivated strong relationships with USAA Insurance stakeholders through effective communication, regular reporting, and collaboration.

Clients: Simmons Hanley Conroy, Sokolove Law, Big Brothers Big Sisters of America, ValisureRX• Planned, executed, and analyzed over 75 paid social media lead generation campaigns, resulting in a 17% increase in monthly average lead volume.• Managed a $3.5M annual department budget for paid social campaigns, overseeing optimization and distribution of 50+ lead generation campaigns to 1,200 legal affiliates across 50 states.• Cultivated strong client relationships through weekly meetings, while presenting new social media marketing opportunities to the executive team.• Took charge of social copy creation for paid and organic content, ensuring consistent messaging and branding.• Devised and implemented a data migration and audience segmentation tool in collaboration with the team.• Designed and conducted a social media marketing training program for 15+ interns, enhancing skills and contributing to the team's growth.• Generated comprehensive weekly and monthly performance reports, evaluating campaign success against client objectives.

Clients: DellEMC, Mabel Katz, NHTSA, Enterprise Bank, Greater Boston Real Estate Board, and more.• Created tailored social media strategies for 40+ clients.• Developed training course content focused on effective marketing tactics for 60+ business owners.• Implemented international strategies using globalization and localization principles.• Speaker at 20+ events with attendance over 250 individuals.• Initiated new business pitches by curating bespoke social strategies and seeking innovative client opportunities.• Strategized with clients and marketing departments on ideas for impactful social media campaigns.• Scheduled weekly/biweekly client meetings and built strong relationships with key accounts.• Trained interns on operations, strategy development, social media technology.

Clients: Daniels Insurance, Robinson Music, Mike’s Pizza and more.• Collaborated with client's internal teams to develop 16 effective social media strategies.• Managed day-to-day community engagement, content creation, and reporting. • Demonstrated leadership in social new business pitches by customizing strategies and researching potential client prospects. • Generated over $375K in gross client revenue. • Achieved a remarkable total of 700K+ social engagements through strategic efforts.

• Popularized undiscovered artists/musicians whom, today, have a massive fan base.• Curated over 250 musician-focused interviews and distributed as blog content.• Monthly website visits topping over 500,000 in first 3 months.• Ranked #1,200 website in US (2008).