Mike Kresch Email & Phone Number

New York, Ny, Us

New York, Ny, Us

With Moburst's exponential growth, I'm very excited to take on a new role where I'll be working with the C-Suite to create new products/offerings designed to help mobile apps grow strategically. The mobile environment continues to grow in complexity, and the objective of our new division is to help clients understand how to navigate the landscape strategically.

New York, Ny, Us

Very proud to have joined Moburst, a global mobile marketing agency based in New York, San Francisco, and Tel Aviv. Since 2013, Moburst has helped its clients maximize business potential with custom solutions that drive conversions through their mobile marketing funnels. Moburst has unprecedented expertise in promoting apps in the Apple Store and on Google Play, and acquiring loyal, engaged users.The company offers product consulting, app store optimization (ASO) services, creative services, media, and hyper-targeted, ROI-driven user acquisition. In my current role, I work hand-in-hand with the CEO to help clients based in the United States grow their respective businesses by applying/executing on the aforementioned services, based on individual scopes of work, which can vary significantly. It's a very strategic role that combines classic client management skills with forward-thinking marketing strategy and vision.

Started out by creating a Marketing Services and Solutions Company, working with an eclectic mix of clients that ranged from tech start-ups to not-for-profit organizations. Gradually transitioned the business into a boutique Marketing/Branding Consultancy. Work hand in hand with both individual and corporate clients to simplify messaging, provide service, and create brands that resonate!

New York, Ny, Us

Oversee social media for leading global sports management/marketing firm. Responsible for day-to-day management of all properties, promoting both company and clients strategically, while simultaneously providing entertainment value to interested sports fans.Also work with GSE's corporate clients when appropriate, assisting with social media activation of large-scale sponsorships. Worked with Emirates Airline's 2017, 2018 US Open (Tennis) social media activation in New York as a piece of it s overall sponsorship.

New York, Ny, Us

Served as member of the HMG’s senior management team (Car and Driver, Popular Mechanics, Road & Track). Co-managed a team of 11 people responsible for the group’s annual branding campaign, integrated marketing initiatives across print, web, mobile, video, and event, properties.

New York, Ny, Us

Served as member of Pop Mech's 4-person Senior Management Team. Managed a department staff of 5 FT employees responsible for annual branding campaign, integrated marketing initiatives.

Miami, Fl, Us

Hired to create National Marketing & Sales division for company’s suite of custom publications. Established branding,integrated marketing strategy, hired nationwide sales team, successfully sold comprehensive integrated programs to Delta Airlines, Axe Body Spray, Marquis Jet, and Moet Chandon. Recruited to rejoin Hearst after just over one year in role.

New York, New York, Us

Served in Account Management roles, with primary focus on Brother International, Panasonic accounts. Received a true "second graduate degree" in integrated marketing here from talented, incredibly creative people. Responsible for managing projects in traditional (TV, Radio, Print, Events) and Digital (website development, media planning, eCommerce) arenas. Promoted within a year of joining agency.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor'S Degree, History

Education record