Mike Kwon Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Vancouver, Canada Area

The digital space is experiencing a bridging of the gap between B2C & B2B demand gen tactics. Leading the acquisition strategy for the SAP Analytics team, my mandate is to identify and deploy the right tactics to drive better personalization, measurement, engagement and ultimately maximize user acquisition.By adopting a new way of inspiring and acquiring customers, our team has achieved 10X growth in the short time I've been here.

Vancouver, Canada Area

Leading the paid media team with a focus on customer acquisition, I specialized in media planning across all channels. Our team conducted rigorous split testing and leveraged automation to deliver scalable results while always on the hunt for new growth tactics.Oversaw strategy, budgets and campaigns on Google, Facebook, Instagram, Pinterest, Bing, Yahoo, Content Discovery Networks, DSPs, and applied industry-leading search, display and paid social best practices for the business.Key growth client for partners: Google, Pinterest, DoubleClick, Facebook & Adobe.

Vancouver, Canada Area

Led growth for premium cycling and running events such as the RBC GranFondo Whistler to acquire participants worldwide. Strategically executed across a wide variety of channels including email, social, paid, print/digital, media & sponsor relations.

Seoul, South Korea

Bachelor'S Degree, Communication, Advertising

Underwood International College