Michael Lafata Email & Phone Number

San Diego, California, Us

Us

Producing Video, Multimedia and Animation

San Diego, California, Us

- Managed external vendors & created video/photo brand guidelines.- Produced marketing videos & photography (social, web, etc.).- Led project management, budgets, timelines & distribution.- Filmed, edited, & crafted motion graphics/animation.- Saved company $500k+ in 2023 through internal video/photo production.

San Diego, Ca, Us

Collaborate with creative, product marketing, employee communications, legal and regulatory, brand teams and more to create story-driven creative.• Conceive, direct, and execute video and motion graphics for LPL’s website, events, and tradeshows.• Work with in-house and external video teams, producers, editors, videographers, writers and designers.• Create dedicated studio and set, purchase, and maintain and troubleshoot professional video, sound, lighting, and post-production (editing) equipment.• Work with Brand team to make sure all projects adhere to brand guidelines.

San Diego, Ca, Us

Collaborate with creative brand, public relations, social media, sales, human resources and product marketing teams, as well as directors, photographers, animators, and other internal agency brand team members throughout the production process to produce story-driven creative.Conceive, direct, and execute creative for Illumina’s website, social media sites (YouTube, Instagram, and LinkedIn) and tradeshows.Manage Illumina YouTube channel, growing the video-sharing platform from 68 subscribers to 20,000 subscribers https://www.youtube.com/user/IlluminaIncCreate in-house video team, hiring internal producers, editors, and videographers. Create dedicated studio and set, purchase and maintain and troubleshoot professional video, sound, lighting, and post-production (editing) equipment.Develop creative strategies and campaigns to target various audiences for internal customers.Create graphics package and brand guidelines for video production, maintaining a consistent look and brand.Coordinated with international crews and regional marketing teams to maintain brand.Produce shoots in-studio and in the field, coordinating with crews all over the United States and internationally.Organization and maintenance of innovative footage library All work was focused on integrity and quality to support the mission and values of the company

San Diego, Ca, Us

Created various types of videos, including brand videos, customer / patient stories, 2D and 3D videos, virtual reality, product videos, broadcast commercials, trade show videos, training and demonstrations videos, and social media videos for internal customers.Shifted creative focus from purely product-based to story-driven customer and thought leadership focused creative.Guided clients and creative team through creative filmmaking processes, including creative brief, concepting and pitches, screenwriting, budgeting, production, editing, and distribution.Detail oriented project management of several concurrent projects with account executives, design department, writers and external crews, actors, voice-over artists, animators, and post-production teams.Worked in coordination with Legal, Medical and Regulatory employees to make sure the information within all projects were compliant to company and FDA guidelines

San Diego, Ca, Us

Video and animation production at cybersecurity company.

San Diego, Ca, Us