Mike Lambie Email & Phone Number

Orion Charter Township, MI, US

Bern, CH

• Responsible for sales, marketing and product development in the specialty commercial vehicle segment including agricultural, utility, construction, transit, motorcoach, emergency vehicle and motorhome vehicles. Special.
• Identified $20M in low hanging fruit in the first 3 months in a segment that represented $17M.

Auburn Hills, Michigan, US

• Meritor WABCO, Troy, MI, Director of Marketing 2012 to 2017Responsible for marketing communications, product marketing, trade shows, customer events, market studies/surveys, market studies, media contact, social media.
• Established Fleet Advisory Council. Instrumental in obtaining candid customer feedback on ADAS product improvements, increasing fleet buy-in and using customers to influence prospects. Vastly successful in improving.
• Created “1 Second” video for the OnGuard Collision Mitigation System. Highly praised and effective communication tool for advancing the message of safety systems necessity.
• Increased tempo of market communications 100%. Ad equivalency: 1st year/doubled, 3rd year: up 4x.
• Developed electro-mechanical simulator showing benefits of ADAS in non-Ride and Drive situations.
• Developed Hollywood type effects, ride and drive demonstration with the use of a fog generator to illustrate a key differentiator in low visibility, creating immense buzz for our OnGuardACTIVE Collision Mitigation System

Auburn Hills, Michigan, US

• Responsible for pricing, planning, forecasting and sales of Meritor WABCO aftermarket, reman, and retrofit products.
• Developed new business model for electronic parts involving dealer downloading final software to make specific parts. Reduced warranty costs, improved margin, improved part availability and reduced part inventory.
• Developed forecasting model for determining seasonality of various parts, predicting annual volumes and advising of obsoleting parts. Dramatically improved forecasting accuracy.
• Expanded presence with Independent aftermarket and established retrofit strategy. Plotted key customers and their product needs for retrofit products against qualified independent aftermarket installers.
• Instituted core management strategies, analyzed install bases, identified parts for reman and forecasted volumes.
• Developed managed margin strategy for key products reducing customer total cost of ownership and warranty costs.

's-Hertogenbosch, NL

• TomTom / Tele Atlas, Amsterdam, Netherlands 2007 to 2009Sr. Global Product Marketing Manager, Advanced Driver Assistance Systems & Truck Navigation Systems. Responsible for new digital map data products supporting.
• Developed company’s ADAS Digital Map Data Strategy. Extensive analysis of all aspects of the market with product planning and revenue projections.
• Development agreements put in place with Freightliner, Mercedes Benz Truck, and Scania
• Launched product with BMW USA for adaptive front lighting and predictive cruise control.
• Took over ownership of the Fleet Logistics map product and resurrected an underperforming product.
• Improved quality of product by working with global government transportation agencies in determining truck related truck restrictions.

Auburn Hills, Michigan, US

• Responsible for bringing Meritor WABCO’s family of Active Safety Driver Assistance System products to market; inclusive of Fatigue Monitoring, Adaptive Cruise Control, Collision Mitigation Systems, Blind Spot.
• Developed ADAS Strategic Product Plan targeting of “early majority” / safety challenged heavy vehicle trucking fleets.
• Lead development, and testing of the commercial vehicle market’s first collision mitigation system
• Lead proposal development teams for pursuing Volvo, International, Freightliner, and all Military Business.
• Conducted extensive survey and evaluation of ADAS supplier’s worldwide for development of partnering strategy.
• Set the table for Meritor WABCO to be the leader in Integrated Safety Systems, advisor on accident safety and crash solutions while making OnGuard the number one selling collision mitigation system in North America.

• Managed staff of 9 applications engineers, inside sales, marketing communications, & Regional Sales Managers managing 7 manufacturing representative groups.
• Improved sales by aligning focus on higher probability “work force automation” markets with revised distribution.
• Established relationships with key players in fertile targets: e.g. limousine, RV, product delivery, repair/service providers, class 8 truck, vehicle rental and leasing, insurance and pharmaceutical sales fleets.
• Doubled retail sales in 6 months. Work Force Automation strategy and retail efforts doubled previous year’s sales and expanded the current fiscal year forecast over 600%.
• Expanded the Hertz NeverLost rental fleet 500%. Established portable navigation projects with Avis & Dollar/Thrifty.
• Lead efforts to private label with Auto OEMs. Created JV with Magna International called MagnaWorks.

Bs General Engineering, Ms Nuclear Engineering

Top 5%

Submarine Operation, Hydrodynamics, Atmosperic Control, Quality Contol

Nuclear Engineering, Thermodynamics, Reactor Plant Operations, . Chemical And Radiological Control

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program

Selling Skills And Sales Operations

Master Of Science - Ms, Nuclear Engineering

Master Of Science - Ms, Nuclear Engineering

Master Of Science - Ms, Nuclear Engineering

Master Of Science - Ms, Nuclear Engineering