Mike Lambie Email and Phone Number
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Sales and Marketing Assassin and positive change agent. I am a fanatic about developing the right product for the right market while maximizing margin/revenue and minimizing resources applied. My very broad and deep technical background allows me to be at home with technical details. I have a deep drive to share my knowledge and experience with others. Motivated to assist people to be as great as they can be and guide/inspire them to that greatness. I am frequently sought out as a mentor.Goals. Overriding goal is create the the best Sales, Marketing, Business Development and Product professionals that exceed all expectations, and drive successful products representing hideous amounts of revenue. Specialties- Inspiring, training and creating successful sales and marketing professionals- Market Research & Analysis- Product Planning, Pricing, Tiering, and Launch- Competitive Analysis- Technology Development & Partner Evaluation- Strategic Planning & Partnering- Contract NegotiationExtensive experience in - Developing Winning Sales Strategies and Account Plans- Market and Sales forecasting- Financial Analysis - Customer Surveys- Customer, Marketing, and Product Requirement Documents- Predicting Market Trends- Segmenting Markets- Crafting Global Product Strategies- Business Case Development- Sales Compensation Strategies- Distribution StrategiesIn depth product experience in:- Vehicle Control Systems- Vehicle Navigation Systems especially Truck Related Nav- Advanced Driver Assistance Systems (ADAS) such as Adaptive Cruise Control (ACC), Collision Mitigation (CMS), Collision Warning (CWS), Predictive Cruise Control (PCC), Smart Braking, Predictive Lighting, Roll Stability, Lane Departure Warning (LDW) and Keeping (LKA)- Flat Panel Displays- GPS- Digital Map DataQuite adept with Excel, Power Point, Access, Word, SAP, BPC, COGNOS, Sharepoint, Accept 360, Project, Daptiv, SalesForce.com and Act.
Wabco
View- Website:
- wabco-auto.com
- Employees:
- 3299
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WabcoOrion Charter Township, Mi, Us
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Director Specialty Business DevelopmentWabco Feb 2017 - PresentBern, ChResponsible for sales, marketing and product development in the specialty commercial vehicle segment including agricultural, utility, construction, transit, motorcoach, emergency vehicle and motorhome vehicles. Special assignment to correct an under-performing market segment.• Identified $20M in low hanging fruit in the first 3 months in a segment that represented $17M.
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Director, Marketing, Communications, And Strategic PlanningMeritor Wabco Aug 2012 - PresentAuburn Hills, Michigan, UsMeritor WABCO, Troy, MI, Director of Marketing 2012 to 2017Responsible for marketing communications, product marketing, trade shows, customer events, market studies/surveys, market studies, media contact, social media, and 5 year strategic planning for all Meritor WABCO safety and efficiency products.• Established Fleet Advisory Council. Instrumental in obtaining candid customer feedback on ADAS product improvements, increasing fleet buy-in and using customers to influence prospects. Vastly successful in improving Voice of Customer, customer testimonials, and real world efficacy metrics.• Created “1 Second” video for the OnGuard Collision Mitigation System. Highly praised and effective communication tool for advancing the message of safety systems necessity.• Increased tempo of market communications 100%. Ad equivalency: 1st year/doubled, 3rd year: up 4x.• Developed electro-mechanical simulator showing benefits of ADAS in non-Ride and Drive situations.• Developed Hollywood type effects, ride and drive demonstration with the use of a fog generator to illustrate a key differentiator in low visibility, creating immense buzz for our OnGuardACTIVE Collision Mitigation System• Developed Technology Trailer with touch screen video monitors and sound isolation domes for simultaneous non-interference multiple presentations. Trailer tours nationwide to 100’s of dealers nationwide pulling in 1000’s of smaller fleets that our sales force does not get to.• Instituted strategic product planning process with product marketing plan updates. Successive 5 year strategic plans have resulted in annual growth exceeding 8%.• Extensive use of big data, utilizing multiple databases to develop target customer profiles. -
Aftermarket ManagerMeritor Wabco Mar 2009 - Aug 2012Auburn Hills, Michigan, UsResponsible for pricing, planning, forecasting and sales of Meritor WABCO aftermarket, reman, and retrofit products.• Developed new business model for electronic parts involving dealer downloading final software to make specific parts. Reduced warranty costs, improved margin, improved part availability and reduced part inventory.• Developed forecasting model for determining seasonality of various parts, predicting annual volumes and advising of obsoleting parts. Dramatically improved forecasting accuracy.• Expanded presence with Independent aftermarket and established retrofit strategy. Plotted key customers and their product needs for retrofit products against qualified independent aftermarket installers.• Instituted core management strategies, analyzed install bases, identified parts for reman and forecasted volumes.• Developed managed margin strategy for key products reducing customer total cost of ownership and warranty costs.• Improved profitability by 100%, increased revenue by 100+% over 3+ years.
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Sr. Global Product Manager, Advanced Driver Assistance SystemsTele Atlas / Tomtom Jan 2007 - Mar 2009'S-Hertogenbosch, NlTomTom / Tele Atlas, Amsterdam, Netherlands 2007 to 2009Sr. Global Product Marketing Manager, Advanced Driver Assistance Systems & Truck Navigation Systems. Responsible for new digital map data products supporting Advanced Driver Assistance Systems such as Adaptive Cruise Control, Predictive Cruise Control, Smart Braking, Predictive Lighting, Lane Departure Warning/Keeping, Predictive Stability Control, and High Occupancy Tolling as well as Heavy Truck specific maps for navigation.• Developed company’s ADAS Digital Map Data Strategy. Extensive analysis of all aspects of the market with product planning and revenue projections.• Development agreements put in place with Freightliner, Mercedes Benz Truck, and Scania• Launched product with BMW USA for adaptive front lighting and predictive cruise control.• Took over ownership of the Fleet Logistics map product and resurrected an underperforming product.• Improved quality of product by working with global government transportation agencies in determining truck related truck restrictions.• Launched truck navigation product with Mercedes Benz Truck. -
Sr. Product Manager, Advanced Driver Assistance SystemsMeritor Wabco Jan 2003 - Jan 2007Auburn Hills, Michigan, UsResponsible for bringing Meritor WABCO’s family of Active Safety Driver Assistance System products to market; inclusive of Fatigue Monitoring, Adaptive Cruise Control, Collision Mitigation Systems, Blind Spot Detection, Lane Departure Warning, & Back Up Detection. Target markets: commercial vehicle market.• Developed ADAS Strategic Product Plan targeting of “early majority” / safety challenged heavy vehicle trucking fleets.• Lead development, and testing of the commercial vehicle market’s first collision mitigation system• Lead proposal development teams for pursuing Volvo, International, Freightliner, and all Military Business.• Conducted extensive survey and evaluation of ADAS supplier’s worldwide for development of partnering strategy.• Set the table for Meritor WABCO to be the leader in Integrated Safety Systems, advisor on accident safety and crash solutions while making OnGuard the number one selling collision mitigation system in North America.
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Director, Marketing, SalesMagellan, Driver Information Systems/ Thales Navigation 1999 - 2003Managed staff of 9 applications engineers, inside sales, marketing communications, & Regional Sales Managers managing 7 manufacturing representative groups. • Improved sales by aligning focus on higher probability “work force automation” markets with revised distribution. • Established relationships with key players in fertile targets: e.g. limousine, RV, product delivery, repair/service providers, class 8 truck, vehicle rental and leasing, insurance and pharmaceutical sales fleets.• Doubled retail sales in 6 months. Work Force Automation strategy and retail efforts doubled previous year’s sales and expanded the current fiscal year forecast over 600%.• Expanded the Hertz NeverLost rental fleet 500%. Established portable navigation projects with Avis & Dollar/Thrifty.• Lead efforts to private label with Auto OEMs. Created JV with Magna International called MagnaWorks.• Promoted directionally challenged male concept to the Oprah show. Morphed into the “Technology Challenged Female”. Propelled national product exposure via TV and Radio on various audio and Car-Enthusiast related shows
Mike Lambie Skills
Mike Lambie Education Details
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United States Naval AcademyMs Nuclear Engineering -
Ge Knolls Atomic. Power Lab, Trident Reactor Design SchoolTop 5%
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Us Navy Submarine SchoolQuality Contol
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Us Naval. Nuclear Power School. Chemical And Radiological Control
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Sutton High SchoolCollege/University Preparatory And Advanced High School/Secondary Diploma Program
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Miller Heiman Strategic Selling And Large Account ManagementSelling Skills And Sales Operations
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Us Naval Reactors, Knolls Atomic Power LaboratoryNuclear Engineering
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Us Naval ReactorsNuclear Engineering
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Us Naval ReactorsNuclear Engineering
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Nuclear Power School - Naval Nuclear Power Training Command (Nnptc)Nuclear Engineering
Frequently Asked Questions about Mike Lambie
What company does Mike Lambie work for?
Mike Lambie works for Wabco
What is Mike Lambie's role at the current company?
Mike Lambie's current role is NA Specialty Market Development Director @ ZF.
What is Mike Lambie's email address?
Mike Lambie's email address is mi****@****ail.com
What is Mike Lambie's direct phone number?
Mike Lambie's direct phone number is +124831*****
What schools did Mike Lambie attend?
Mike Lambie attended United States Naval Academy, Ge Knolls Atomic. Power Lab, Trident Reactor Design School, Us Navy Submarine School, Us Naval. Nuclear Power School, Sutton High School, Miller Heiman Strategic Selling And Large Account Management, Us Naval Reactors, Knolls Atomic Power Laboratory, Us Naval Reactors, Us Naval Reactors, Nuclear Power School - Naval Nuclear Power Training Command (Nnptc).
What are some of Mike Lambie's interests?
Mike Lambie has interest in Collecting Antiques, Exercise, Home Improvement, Collecting Art, Shooting, Reading, Gourmet Cooking, Sports, The Arts, Home Decoration.
What skills is Mike Lambie known for?
Mike Lambie has skills like Product Marketing, Strategy, Product Management, Management, Cross Functional Team Leadership, Product Development, Crm, Leadership, Strategic Planning, Business Development, Program Management, Start Ups.
Who are Mike Lambie's colleagues?
Mike Lambie's colleagues are Kabil Raj, Timo Piitulainen, Dinesh Murugan, E. Arunachalam, Senthil Kumar, Paul Halestrap, 王廷凤.
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