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I have worked in the tech industry my entire career and love being an entrepreneur and the challenge of a startup. In 1998, 5 of us co-founded Dealer.com, a digital marketing technology company for the automotive industry. I served as the COO for 16 years and grew the company to over 7,000 clients, 850 employees, and revenues over $230mm. We charted new territory for the auto industry in digital advertising. We successfully sold the company for $1.1B in 2014 and, to date, is one of the biggest success stories of entrepreneurialism in the state of Vermont. With decades of experience in software engineering, digital advertising, running and scaling business, I, along with 3 others, detected an unmet need among industry-focused organizations in the digital advertising space, and in November 2017, we launched Fluency ( https://www.fluency.inc ), an enterprise-level technology automation platform that dramatically streamlines critical, necessary, but repetitive and time-consuming tasks associated with digital advertising management. I also angel invest, run my family giving fund and serve on several boards to support the entrepreneurial ecosystem and my local community.
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Ceo / FounderFluency, Inc. Nov 2017 - PresentBurlington, Vermont, UsFluency is a business-to-business digital advertising platform provider. Fluency's clients are industry-focused digital marketing companies. They manage large digital media portfolios; typically tens of millions of dollars across thousands of accounts. Fluency provides an enterprise-level technology platform that automates critical, necessary, but repetitive and time-consuming tasks associated with digital advertising management. Fluency’s platform allows users to operate with the highest level of efficiency, enabling them to focus on strategic business objectives that deliver cost-effective, optimized advertising campaigns. This results in easily scalable advertising strategies that increase competitive advantage and optimize market share growth opportunities. -
Advisor | InvestorOhmd Dec 2020 - PresentBurlington, Vermont, UsOhMD is the fastest and easiest way to communicate with your patients and team. Give your patients the convenience of texting without ever needing to download an app, and your staff the tools to save hours each day.This is why OhMD is trusted by over 30,000 healthcare professionals. We’ve made HIPAA compliant texting work for healthcare.OhMD is a modern healthcare communication platform for clinical care coordination and patient communication. OhMD enables HIPAA compliant texting and and improved patient experience by leveraging technology that patients are already using. Healthcare providers can increase patient engagement exponentially while improving patient satisfaction and the overall health of their patient population. -
Board MemberVermont Center For Emerging Technologies Jul 2013 - PresentBurlington, Vermont, UsVermont Center for Emerging Technologies (VCET): Startups and members benefit from a networked infrastructure of technology business mentors, coworking spaces, corporate partners, college and university resources, economic development partners, and venture capitalists. VCET ranked #11 globally in the 2013 UBI Index. So far, over 900 entrepreneurs have been directly assisted.For More information, visit http://emergingtechvt.com/ -
Board Member | InvestorFaraday Inc. Jul 2016 - PresentBurlington, Vermont, UsDedicated to helping B2C companies get started and get ahead with AI that builds revenue. By focusing squarely on the customer journey, Faraday puts AI-powered insights and predictions to work where they have immediate impact.For more information, visit http://www.faraday.io/ -
Board Member | InvestorWidewail Nov 2018 - Sep 2024Burlington, Vermont, UsReview generation, review management, and social media management work together to deliver a seamless experience that just works. When combined, Widewail’s products and services are your behind-the-scenes reputation engine that grows your business. -
Board MemberSpectrum Youth And Family Services Apr 2015 - Nov 2023Burlington, Vt, UsAt Spectrum, our mission is to empower teenagers, young adults, and their families to make and sustain positive changes through prevention, intervention, and life skills services. Founded in 1970, Spectrum is a nationally recognized leader in helping youth ages 14-22 and their families turn their lives around. Each year, we serve 2,000 teenagers, young adults, people with a history of violence, and their family members.For more information, visit http://www.spectrumvt.org/ -
Board MemberE Inc Sep 2017 - Aug 2023Toronto, CaAn auto-tech company committed to the development, delivery, and relentless refinement of the online buying experience. -
Board MemberParent Co. Jun 2015 - Feb 2018Burlington, Vermont, UsParent.co is a digital publication for people who are as curious about the world as they are committed to raising great kids.Its mission is to inspire parents and help them succeed by sharing useful, hilarious, and compelling stories every day. -
Vice President Strategic Development - Digital MarketingDealertrack Technologies Mar 2014 - Dec 2014North Hills, New York, UsUpon successfully closing the acquisition of Dealer.com, my work continued to focus on growth by overseeing Corporate and Business Development, Global and Facilities for the Dealer.com division. -
Cofounder And Chief Operations OfficerDealer.Com Mar 1998 - Mar 2014Sandy Springs, Georgia, UsAs Chief Operations Officer and one of the founders of the company, I was responsible for implementing operational excellence across the company to ensure future organizational growth. In this role I oversaw Dealer.com’s Operations, Business Development, Global Business, Client Services, Information Technology, Legal, and Facilities teams, I ensured the company scaled to meet expanding client needs, managed and build key strategic partnerships and international relationships, and supported the environment, employees, and internal systems central to the company’s growth and future success and scale. In March of 2014, we transacted the company in a sale exceeding $1.1B to DealerTrack Technologies. -
Technology ConsultingUndisclosed In Boston Area 1997 - Mar 1998
Mike Lane Skills
Mike Lane Education Details
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Clarkson UniversityTechnical Communications
Frequently Asked Questions about Mike Lane
What company does Mike Lane work for?
Mike Lane works for Fluency, Inc.
What is Mike Lane's role at the current company?
Mike Lane's current role is CEO / Founder at Fluency, Inc..
What is Mike Lane's email address?
Mike Lane's email address is mi****@****ler.com
What is Mike Lane's direct phone number?
Mike Lane's direct phone number is +193193*****
What schools did Mike Lane attend?
Mike Lane attended Clarkson University.
What are some of Mike Lane's interests?
Mike Lane has interest in Children, Economic Empowerment.
What skills is Mike Lane known for?
Mike Lane has skills like Online Advertising, Strategic Partnerships, Business Development, Seo, Digital Marketing, Marketing Strategy, Account Management, Online Marketing, Leadership, Sem, Marketing, E Commerce.
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