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Michael Lanni is a VP Sales at Primal Processor. He possess expertise in online advertising, social media marketing, salesforce.com, social networking, lead generation and 34 more skills. Colleagues describe him as "Mike is a fantastic leader, mentor, and Salesperson. I directly reported to Mike shortly during a stint where he was leading the Customer Success department because he recognized that the department needed leadership and stepped up. He was always direct, and firm with me when I made a mistake, making sure that I not only learned from my mistake; but guided me through making it right as well. When I saw success, Mike was equally as direct with his feedback to me. Not being a Salesman myself, I always appreciated working with Mike as he was incredibly dedicated and motivated like any good salesman but didn't lose sight of the prospect's needs to get commissions through the door. I would highly recommend Mike for both a leadership and a sales position.", "I’ve worked with Mike Lanni for a total of 6 years, first as AEs on the same team and more recently as sales leaders for the same company. Mike grinds it out. He hustles hard, he’s happy to pick up the phone, and he helps his team find their call courage. Mike makes friends everywhere he goes. He’s an excellent relationship builder. Mike is a thoughtful, strategic, disciplined seller who applies process and runs plays that work. And Mike wins deals. His qualifying and negotiation skills are strong. Salespeople don’t come along like Mike much anymore. If you get the chance, I strongly recommend you hire him.", and "Mike is a brilliant Sales leader who is charismatic, insightful, and an outstanding partner to Marketing organizations. He inspires his sales teams and works collaboratively with cross-functional teams to drive results. In collaborative projects, he is always the first sales leader to volunteer, actively contribute to the projects, and supports his team to success."
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Vp SalesPrimal ProcessorDenver, Co, Us -
Vp SalesPrimal Processor Jun 2024 - Present -
Enterprise Customer Growth Account ExecutiveCience Oct 2023 - Mar 2024Denver, Colorado, Us- Working with all Enterprise/ Key Account current and Net-New Customers- Co-Built Enterprise/ Key go to market and sales process with peer Net-New Seller based on MEDDIC and other sales process methodologies.- $300K+ Enterprise Client UpsellsCIENCE Headlines:- Promoted to Enterprise Customer Growth October 2023- Promoted to VP of Customer Success June 2023- Presidents Club 2022: 133% of $1.2M 2022 Quota; Top Rep in Q1 and Q2, top 3 in Q3 and Q4 -
Vp Of Customer SuccessCience Jun 2023 - Sep 2023Denver, Colorado, UsTotal Rebuild of Customer Success/ Implementation / Campaign Management Team:1) Built out investigation program to bring together all departments (Data, SDR, Sales, Customer Success/Implementation, Dev, and Marketing) in order to discover where all customer failures existed.2) Ran full analysis of CIENCE's customer journey, rebuilding onboarding and customer support procedures and documentation, as well as 3) Worked cross-functionally with department leaders building and running experiments to prove out more successful internal and external interactions, as well as KPI focused campaign management.4) Built new organizational structure and promoted key players in managing and directing roles.5) Built new training programs with new management team and hired / trained 10 new Customer Success Managers.6) Interviewed and hired replacement for my role, trained and handed off position once new VP was ramped up. -
Account ExecutiveCience Jun 2021 - Jun 2023Denver, Colorado, Us- Presidents Club 2022- 133% of $1,2M 2022 Quota; Top Rep in Q1 and Q2, top 3 in Q3 and Q4Consulting with clients to analyze current Business Development strategies looking for gaps needed to build a Predictable Revenue System that drives Top of Funnel to Closed Won Opportunities. I work across Targeted Data, Digital Ad support, LinkedIn, Email, Phone, and Social Campaigns. Cross Industry, from Services, to Fixed Assets, to SaaS Solutions. -
Senior Account ExecutiveWindfall Dec 2020 - Apr 2021San Francisco, California, UsWorking to help Non-Profit Fundraisers understand their database, Prioritize, Segment, and Engage with the right donors first through Net-Worth, the actual measure of Gift Capacity. • Developed new business to increase market share in key territories.• Created and executed a multi-faceted prospecting plan through calling, email, leveraging personal networks, and following up on marketing generated leads -
V.P. Of SalesDirectech Labs Aug 2019 - Oct 2020Santa Monica, Ca, UsDIREC TECH LABS - AI Data Analysis SaaSPrimary Account Executive running Full Cycle Sales Process and Outsourced BDR Team.• Increased revenues by 2.1x by 2nd Quarter• Implemented the Vista Value Selling System (VVSS) selling and deal cycle analysis methodology.• Designed quarterly forecasting and other reports for communicating with executives, board, and investors.• Shortened average deal cycle from 9 to 4 months. -
Senior Enterprise Sales ManagerVertafore Jun 2017 - Jul 2019Denver, Co, UsVERTAFORE - Insurance Technology SaaS, a VISTA Equity Partners company• Led all Top Opportunities as Player Coach.• Earned Vista Value Selling System designation and deployed it as trainer throughout the organization.• Hired, trained, and managed 20+ Account Executives and 4 Sales Team Managers.• Grew sales by 130% in key markets by redesigning the entire go-to-market process. -
Head Of Sales And Enterprise Account ExecutiveEnplug, Inc. May 2016 - May 2017ENPLUG - Digital Display SaaSHead of Sales; responsible for enterprise client acquisition, sales team growth, training, and development.• Averaged 2X quota every month, brought in 11 new Key Accounts.• Designed all training documents and processes for new sales hires, account management, and support team.• Worked with CEO and CTO on strategic direction of sales team and product.
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Enterprise Account ExecutiveEnplug, Inc. Apr 2015 - May 2016• SaaS Sales / Technical Sales• Top Sales Rep by month 4, exceeding 2.5x of Quota• Responsible for enterprise client acquisition and Reseller Partner acquisition. • Account Management • Average 2.4 X quota every month within 1 month of start date – brought in 11 new Key Accounts within 8 months.• Develop training documents and processes for new sales hires and account management/support team.• Liaison between Sales and Engineering team.
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OwnerMike Lanni Art Jun 2010 - Mar 2015MIKE LANNI ART - Entrepreneurial venture in the paintings and sculpture space Owner and artist.• Product Development delivering low to high cost items covering market segments.• Ran large scale 20+ team member sculptural projects for Los Angeles League of Arts, raising $120K.
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Sales Manager, Enterprise Account ExecutiveYelp! Inc. Nov 2009 - May 2010San Francisco, Ca, UsPresidents Club Member 2007 to 2010Sales Training Manager 11/2009-5/2010• Interviewed, selected, and trained new hires.• Developed new training programs, materials, and sales presentations formats.Enterprise Account Executive 1/2009-5/2010• Responsible for opening new market sector of 30 to 500 location businesses. • #1 Enterprise Account Executive in 2009 - Prospected, penetrated, closed, retained and grew advertising relationships with strategic accounts.• New product sales success with agencies, Fortune 500 and leaders in most major local verticals.• Designed and proved sales strategy adopted by strategic sales team that led to team doubling within 1 year. -
Enterprise Account ExecutiveYelp! Inc. Jan 2009 - May 2010San Francisco, Ca, Us• First Yelp Enterprise Account Executive – pioneered role, prospected, and grew advertising relationships.• New product sales success with agencies, Fortune 500, and leaders in most major local verticals.• Co-designed sales strategy that led to growth of Enterprise Accounts team from 1 to 6 staff within 1 year.• Selected for President’s Club in 2009. -
Account ExecutiveYelp! Inc. Jan 2007 - Dec 2008San Francisco, Ca, Us• Ranked # 1 (of 100+) Account Executives by transactions and revenue for 8 consecutive quarters.• Set all company-wide sales records, sold largest search-ad deal ever, topped monthly close ratio. -
Account ExecutiveNeustar Ultra Services Jun 2006 - Jan 2007Responsible for creating new business, presenting product features, and implementing outsourced solutions.• Performed fact-finding interviews, scoped project size, cost, and timeline. Prepared business case for solution implementation by analyzing client metrics, critical performance indicators, and ROI.• Managed 75 accounts, coordinating business and technical advisors for client consultation.• Developed client relationships and successfully coordinated multistage, long-term solution implementations.
Michael Lanni Skills
Michael Lanni Education Details
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Claremont Graduate UniversityIndustrial And Organizational Psychology -
Drucker School Of ManagementStrategy And Leadership -
Uc San DiegoBehavioral And Social Psychology -
Landmark -
Landmark
Frequently Asked Questions about Michael Lanni
What company does Michael Lanni work for?
Michael Lanni works for Primal Processor
What is Michael Lanni's role at the current company?
Michael Lanni's current role is VP Sales.
What is Michael Lanni's email address?
Michael Lanni's email address is ml****@****hoo.com
What is Michael Lanni's direct phone number?
Michael Lanni's direct phone number is +141524*****
What schools did Michael Lanni attend?
Michael Lanni attended Claremont Graduate University, Drucker School Of Management, Uc San Diego, Landmark, Landmark.
What are some of Michael Lanni's interests?
Michael Lanni has interest in Yelp, Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Paragliding, Politics, Education, Environment, Poverty Alleviation.
What skills is Michael Lanni known for?
Michael Lanni has skills like Online Advertising, Social Media Marketing, Salesforce.com, Social Networking, Lead Generation, Sales, Social Media, Advertising, Online Marketing, Seo, Digital Media, Start Ups.
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