Collaborating with a network of experienced, capable specialists who solve for demanding marketing challenges. Combining design, technology, content, and creative storytelling to build brand experiences that drive business outcomes. Bringing a digital-first orientation, but equally adept at creating brand moments that matter in the physical world.

Defined business development strategy spanning all marketing and sales activity. Collaborated with agency leadership team to sharpen value proposition and offering storytelling. Explored new partnership opportunities to strengthen and broaden agency’s capabilities.

Delivered best-in-class expertise on the financial analysis, strategy, and logistics of rebrand implementation. Enabled clients to maximize brand value, execute rebrands with precision and confidence, and manage branded asset portfolios and day-to-day marketing operations.Used a data-driven approach to facilitate smarter, more effective decision-making and unlock cost savings. Leveraged proven methodologies, proprietary tools / technology, deep analytics, and industry-specific benchmarks to develop and evaluate implementation scenarios that align with business objectives and drive positive outcomes.

Enabling the world's leading marketers to maximize and accelerate the impact of marketing investments, to deliver meaningful, sustained growth. Leading teams to define requirements for marketing operating models, strategic investments in MarTech, and plan & spend management. Delivering subject matter expertise focused on agency management process and ecosystems.Developing customized solutions – grounded in industry best practice and a practitioner’s perspective – for marketing process design and client / agency relationship assessment designed to optimize engagements, unlock value, illuminate capability gaps, and inform sourcing decisions on in-housing / outsourcing. Work streams span media & entertainment, non-CPG / manufactured brands & specialty retail.

Collaborated with leaders of large-scale, complex organizations to deliver marketing transformation, across operations, capabilities and procurement. Offered independent, objective advice, based on data and experience, to drive change.Used proprietary products & process to deliver bespoke solutions, spanning org. / process design, talent assessment, relationship appraisal and agency eco-system design / in-housing approach. Engagements included financial services, automotive, big box retail and cloud business software, for both clients and agencies.

Developed cultural system outputs to provide in-depth understanding of Boomer culture for Humana. Informed brand positioning which drove positive shifts in brand health metrics; illuminated sentiment surrounding critical topics — ageism, opioids, Obamacare — to shape corporate communications narrative.Built dedicated team to support McDonald’s at WeAreUnlimited and led roll-out of new process to embed cultural intelligence in the new agency. Framed cultural system solutions to close engagements with Johnson & Johnson and P&G Global Beauty Trends team.

Built bespoke $25MM business unit dedicated to delivering global communications for The Hershey Co., focusing on connecting markets, developing content more efficiently, and deploying talent more effectively across the network. Led a 100-person team to support 26 brands, across 14 markets. Expanded footprint in key markets (China, Mexico, Brazil, Philippines, Thailand).Achieved sustained growth — global chocolate sales grew 6.4%, U.S. sweets & refreshment sales grew 8%, both outpacing the category, and sales originating outside U.S. grew 10% — while leading this business.

Launched product innovation to capture white space (Lancaster, in China and U.S.; Kisses Deluxe in China) and extend core equity into adjacent categories (Hershey’s Spreads). Drove global expansion initiatives for core chocolate brands in China and Mexico, creating linkage between brand architectures and in-market activation efforts. Continued successful U.S. extension into new usage occasions with product innovation (Kit Kat Mini’s, York Mini’s, Bites). Exceeded agency performance KPI’s, including sales growth and relationship health goals; delivered compensation incentive target.

Relaunched existing brands (Kit Kat, York, Mounds / Almond Joy, Jolly Rancher, Hershey’s Syrup) in need of greater relevance and new sources of volume. Successfully extended into new usage occasions with U.S. product innovation (Reese’s Mini’s, Hershey’s Drops). Achieved agency performance KPI’s, delivered compensation incentive target.

Steered business development efforts to deliver top-line growth, with both organic (Frito-Lay, Procter & Gamble, Morgan Stanley) as well as new business wins (Natura, Mahindra, Wyeth), leveraging agency’s cultural movement framework.Propelled financial results to deliver margin improvement at a $10MM, 60-person company via oversight of agency compensation agreements, cost structure, resource deployment and external partnerships.

Improved the partnership between Bank of America (BAC) and Team Omnicom (TOMC), the multi-agency, holding company-led team delivering communications supported by $350MM+ in spend, spanning advertising, direct marketing, digital, experiential marketing / sponsorship, public relations and point-of-sale disciplines. Managed operations for an $80MM+ business unit.Established a scope management framework for the BAC / TOMC partnership, leveraging a standard set of output definitions within each marketing discipline. Drove visibility into scope reconciliation across the enterprise. Developed new process to improve workflow. Measured the health of the overall relationship.

Responsible for delivering enterprise-wide initiatives spanning sponsorship, digital experience and brand education, leveraging multiple agencies within IPG. Supported the Bank’s commitment to process improvement by leveraging Six Sigma to reduce defects in execution. Completed Six Sigma Green Belt certification training.Elevated sponsorship opportunities to create unique brand platforms that demonstrated Higher Standards. Led team that delivered “Democracy Plaza,” a 2-week, exclusively BAC-sponsored celebration of citizenship at Rockefeller Plaza culminating on Election Day 2004; NBC broadcast all national election coverage from this venue. Drove significant positive movement in all brand metrics.