Mike Larocca Email & Phone Number

New York, New York, United States

New York, New York

Uniondale, Ny

40 Wall Street, New York, Ny 10005

Designed, developed and implemented all sales and marketing KPI metric reports throughout 6 offices in Canada, North, Central and South America.Responsible for creating sales & marketing visualization dashboards for senior management identifying critical target opportunities resulting in 20% growth for the NY office in H1 2015. Spearheaded Salesforce CRM integration & data append projects on over 110,000 contacts ending with re-engagement opportunities for roughly 30% of database and $200,000 in new sales. Creation of robust, dynamic email marketing content using the dotMailer platform leading to an average open and click through rate of 20% and 5%, respectively. Utilize proficient knowledge of HTML,SQL, SQOL, Google Analytics, Google AdWords, Kentico CMS, Microsoft Suite, Salesforce, dotMailer and project management skills to execute day-to-day initiatives.

530 5Th Avenue, New York, Ny 10036

Coordinated client feedback and direct interaction with product development to make critical product changes resulting in a 55% improvement in product engagement in one year.Execute sales and marketing campaigns to prospective clients resulting in a 40% increase in revenue for January 2014.Management of over 31,000 contacts using SalesLogix and Salesforce databases.Set and achieve quarterly goals of 95% customer satisfaction.Perform market and property level data analysis and provide accurate interpretation to our clients.Maintain strong and professional relationships with over 1000 clients.Develop and deliver 100 quarterly/monthly data files using MS Excel.Coordinate with clients to arrange on-site and webinar-based user training using GoToMeeting. Liaison between clients and all internal departments.Establish a consistent point of contact with clients, affiliates and vendors.

530 5Th Avenue, New York, Ny 10036

Track and verify market leasing information from discussions with owners, brokers and other property contacts.Responsible for tracking properties located in New York City and surrounding metro area.Experience in searching public records for property information.Sourced 4,000+ properties and added 1,500 new properties into database to date.Meet a daily quota of 60 property listings. Generate market reports to ensure data integrity.

Greater New York City Area