Mike Beutler Email and Phone Number

•Directed strategic long term planning process with functional reporting leads from sales, marketing, product management, operations, engineering, finance, HR and legal to develop category turnaround plan driving revenue expansion, return on sales improvement, new product vitality increase and market share gain.•Responsible for leading top-down cultural transformation within category through performance management, strategic alignment and commercial transformation, achieving Business Unit of the year in 2022 and market share growth in 2023, the first year since 2014. •Identified & supported implementation of new pricing management platform, delegation of authority process & establishment of pricing team supporting efforts to drive standard margin improvement.•Supported functional leaders in reorganizing sales, marketing, operations & engineering to reduce costs, accelerate innovation, increase sales pipeline and improve operational efficiencies driving increase in return on sales expansion.

•Led company-wide COVID-19 operations efforts (procurement, manufacturing & logistics) related to hand hygiene and disinfectant production.•Implemented an annual roadmap process for new product development leading to a 70% increase in projects.•Developed & implemented a 5-stage product development process increasing products launched by 30% and reducing time to launch by 22%.•Responsible for developing & implementing a new product management structure aligning team members talents with portfolio/market needs, providing clarity to internal partners and ability for team members to have a career track.•Implemented the Salsify eCommerce Product Experience Management platform (PIM) and JIRA to manage product information for over 20,000 products.

•Responsible for creating & launching the future state of the category with product innovation that delivers value for end users and creates marketplace differentiation emphasis on lithium-ion technology & autonomous mobile robots. •Developed a team of 7 talented product managers (5 in US, 1 in Belgium & 1 in China)•Manage cross-functional teams in Minnesota, Michigan, Italy, Netherlands, Belgium, Brazil & China.•Lead on developing the strategy, business case and securing funding to develop joint venture, delivering $14MM of revenue in 12 months.•Lead for all global product management activities related to 2017 $330MM acquisition of IPC Worldwide•Selected to be the 2017 recipient of Tennant Company’s most prestigious CEO award for leading & executing an initiative delivering highest shareholder return on new product development.•Developed & implemented SKU rationalization process to increase category margins.

•Led team of two US based product managers working to launch replacement products for Tennant’s #1 product and #1 technology, achieved 10% organic sales growth.•Lead on developing & executing product launch strategy, launching company’s first “apps” including an augmented reality app which significantly improved launch effectiveness. •Conducted global voice of customer & ethnographic research to develop new product roadmap.

•Transformed the distribution channel by developing & implementing a stratified model and new rebate structure, increasing sales by 15%, delivered highest-ever top line annual revenue. •Researched & selected vendor then executed Tennant Company’s introduction of a Distributor Sales Rep engagement platform. Program had 1,500 registered users & 3,500 product training sessions in first year.•Led marketing activities related to industry’s largest annual tradeshow, increased leads by 25% while reducing expenses by 10%.

•Developed and coordinated qualitative & quantitative research to identify opportunities for product line rationalization and development of product roadmap.•Gained senior leadership approval on brand rationalization project to drastically reduce SKU count to improve operational execution & profitability.•Developed portfolio dashboards to present quarterly product line reviews to senior leadership.

• Project leader for global marketing and research & development group tasked to grow Americas Floor Care Machine sales from $4.5MM to $60.0MM by 2014• Collaborated with North America Sales Leadership to determine proper go to market strategy including product portfolio, target sectors, distribution channels and development of training programs• Developed and successfully implemented inventory reduction plan targeted to reduce working capital by 75%• Launched floor care machine strategy and presented at the national sales meeting to over 500 employees• Managed qualitative and quantitative research including benefit hierarchy, attitude & usage studies as well as North America focus groups

• Managed restroom portfolio of $88.1MM in annual revenues achieving 8% growth, double the region’s growth rate• Presented new product innovation to strategic end user accounts establishing $7MM in annualized sales • Led North America SmartDoseTM cross functional project team to prepare for major product innovation launch• Continually identified new sales opportunities with end users and corporate accounts team generating 15 new contracts• Developed chemical dispensing product launch plan to support field sales with launch kit containing print, electronic media and web based tools

• Effectively managed seven product programs accounting for $63MM in annual revenue• Won the Product Manager of the Year award in 2007 which was voted on by all sales and marketing leadership and peers• Launched new floor care equipment vendor accounting for 23% of all floor care machines revenue• Led cross functional team with members from marketing, sales, operations, sourcing and customer service to support $3.5MM product launch• Coordinated multi functional sales teams to secure annual floor care equipment contracts up to $3MM per contract• Helped develop a new sales initiative cross functional team to increase the effectiveness of ongoing direct mail campaigns • Presented growth strategy and quarterly updates to groups of employees exceeding 900

• Managed product portfolios up to $45MM in annual revenue spanning 14 differentiated product lines• Drove portfolio revenue growth exceeding 34% while achieving 38% margin growth• Assisted corporate sales department with key national account customers and helped establish 24 incremental floor care equipment contracts• Presented in over 100 corporate level sales calls delivering over $10MM in annual revenue• Managed 6 strategic growth programs including floor care equipment and cleaning tools all surpassing revenue growth goals

• Top performing new account manager delivering 146% to budget• Leveraged poorly penetrated sales territory by adding 38 incremental purchasing locations contributing to 15% of territory revenue• Developed, coordinated and closed large sales opportunities up to $255K• Exceeded all new hire monthly and quarterly sales and career objectives

• Conducted outside sales calls to local small and medium sized businesses in the Lake & Cook County geography• Closed 27 new customer accounts delivering $125K in annualized revenue• Developed market research survey and analyzed results to present customer insights on free freight policies• Presented to the president and CEO regarding free freight policies