Mike Levitas Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Burbank, California, United States

• Generated decay curves by movie genre, TV rating, & more via statsmodels in Python to predict title sales over time
• Predicted base revenues for titles via Python to measure incremental promotional lift; presented findings to the team
• Automated emails via Python to alert users when reporting data updated and if any data collection errors occurred

Greater Atlanta Area

• Managed and optimized digital marketing strategies, QA’ed Adobe Analytics implementations, and analyzed digital marketing data within Google Analytics and Adobe Analytics:
• Created a Python script that standardized and streamlined display optimizations, increasing MoM CTR by 16%
• Developed in-depth analyses for clients via Google Analytics that provided insights into website traffic; identified most efficiently converting media channels and reallocated spend, contributing to a MoM CPL decrease.
• Designed 10+ analytics dashboards via Adobe Analytics and Data Studio to help clients visualize performance
• Managed eight media budgets, performed 15+ A/B tests on ads, and analyzed click and conversion data that optimized ad performance
• Led weekly meetings with clients to review ad performance and to discuss forward-looking strategies

Atlanta, Georgia

• Generated five search query reports that reduced irrelevant traffic and identified competitors for conquesting
• Created 10 responsive search ads via Google Ads that maximized ad performance

Atlanta, GA

• Examined visit-to-lease rates and satisfaction metrics of prospective residents among 24 communities to evaluate new rental property management technology; helped save $70,000 on potentially wasted spend
• Employed Google Analytics to improve UX by identifying and correcting errors on corporate website
• Executed sentiment analysis and gained insights into resident satisfaction; insights led to improved reputation scores
• Managed internal online review competitions between Cortland communities to improve online reputation scores

Atlanta, Georgia

• Analyzed sales trends in Food, Liquor/Beer/Wine, and Merchandise categories throughout domestic markets to identify locations for targeted marketing efforts
• Drafted social media posts for company's Facebook and Twitter accounts for various promotions
• Evaluated 1500+ Yelp comments and drafted communications for reputation-management function
• Examined company data using Google Analytics to identify the most successful methods for reaching customers by tracking websites, devices, length of visits, and click-through rates

Cleveland, Georgia

• Taught children ages 8-15 how to play games and the fundamentals of sports
• Mentored 16-year-old potential staff members by having them shadow me as I interacted with campers and led activities

Atlanta, Georgia

• Taught 2nd-grade children basic knowledge about Jewish life
• Helped students learn how to read and to write Hebrew
• Comforted and assisted children with learning disorders who struggled in the classroom

Atlanta, Georgia

• Taught five and six-year-olds the fundamentals of baseball
• Helped older campers build on their current baseball skills
• Facilitated transition into baseball for those who had little baseball experience

Master Of Science In Business Analytics, Business Analytics, 3.94

Learning Python, PostgreSQL, statistics, and more to strengthen analytics capabilities.

Bachelor Of Business Administration - Bba, Marketing, Overall Gpa 3.85/4.00; Business Gpa 3.88/4.00 (Magna Cum Laude)

Activities and Societies: Honors College, Atlas Business Society, Tau Epsilon Phi, Advanced Sports Analytics Club, Pi Sigma Epsilon.

International Business And Religion, 3.70/4.00

• Studied International Business and Religion with Oxford professors • Traveled to cities across Europe and gained insights into different.

High School Diploma

Activities and Societies: Varsity Soccer.