Mike Lewis Email & Phone Number

Maynard, Ma, Us

Lowell, Massachusetts, Us

Lowell, Massachusetts, Us

Minneapolis, Minnesota, Us

Managed Paid Social program and monitored Deluxe's social presence and activity through Sprinklr platform.•Created and launched new campaigns through Facebook, LinkedIn, Twitter, and YouTube including budgeting, targeting, ad creation which improved market penetration by 25%.•Led development of new product and promotional testing programs that were completed under budget based on data analysis results.•Created online marketing materials to run on each platform.•Coordinated with creative teams to outline scope of new campaigns and product launches as needed.

Minneapolis, Minnesota, Us

Structured or re-organized campaigns to keep up with current best practices within Google and Bing while keeping accounts updated with new platform product releases and identifying potential new products through query reporting and competitor analysis.•Prepared performance forecasts, annual operating plans and marketing budgets as well as provided daily, weekly and monthly reports, data analysis and sales tracking reports via Adobe.•Managed the following accounts: PsPrint with a marketing budget of $3 million. Bags&Bows and Checks accounts with a marketing budget of $5 million. ShopDeluxe with a marketing budget of $8+ million. Met all budgetary guidelines each year and grew each by5 -10% per year.•Provided analysis and reporting outlining opportunities for growth during Q4 resulting in additional funding for all campaigns and the first ever $1M weekly revenue for the accounts.•Created promotional material to A/B test for optimal discounting resulting in a 15% increase in CR%.•Utilized available account and campaign extensions including callout extensions, site links and structured snippets to increase CTR and CR by 10 - 20%.•Coordinated with the promotional team to determine where in the funnel customers were dropping off, and implemented new promotional offer on order confirmation page resulting in 5% increase in CR%.•Developed Category level landing pages for PsPrint that increased CR% by 25% and resulted in adopting them onto the site.•Ran multivariate testing for promotional discounts, identifying the peak discount percentage and day of week to end promotions on resulting in site wide adoption of updated promotion calendar and discounting.

• Search Marketing team leader• Develop and implement account strategies and tests• Manage campaign budgets ranging from $5,000 up to $1 million monthly spend• Optimize accounts toward improving ROI, CPA, COM goals• Implement and test new search engine programs and analyzed results• Assist sales team on new prospects

• Managed clients PPC programs for Google, Yahoo, Bing and a wide variety of second tier search engines toward improving core metrics• Established firm relationships with clients and search engine representatives as a primary contact • Trained and developed new employees on account management and optimization strategies to further enhance skill sets• Delivered client reporting and ran discussions regarding performance and next steps for the account • Optimized accounts toward improving ROI, CPA, COM goals

• Trained new employees on reporting procedures, keyword research tasks, ad copy creation, URL selection and search engine best practices• Prioritized tasks by client for Inceptor’s team of Marketing Associates• Analyzed tracking data and made recommendations for keyword bid updates, ad copy changes and URL A/B testing• Established relationships with clients as a secondary contact• Launched new clients in Google, Yahoo, Bing and a wide variety of secondary search engines• Optimized site usability toward improved conversion rates

• Researched and launched keywords• Created ad copy relevant to client account and keywords for multiple search engines• Reviewed and selected destination URLs by keyword for all client accounts• Encoded URLs with specific tracking parameters

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