Michael Locke Email & Phone Number

We are the leading professional membership association for the Marketing Technology professionI bring a strong a "Marketing Tech" mindset that can simplify complexity into a compelling stories, along with the acute business sense to solve internal, customer and partner problems, In other words, I connect dots.Defined and led the technology vision, strategy and infrastructure to support a world-class digital experience for our members and clients. Engaged with business and technology leaders to understand MarTech strategies, articulate solution options, evaluating tradeoffs and influencing key decisionsResponsible for scaling the architecture of our MarTech stack to meet the needs of our business, ensured data compliance and security. Created the technology roadmap which mapped marketing and business strategies into architecture technology strategies and reducing MarTech costs Oversaw the interviewing and hiring of new team members; Guided the on-boarding and training of new employees which increased employee retention Translated the marketing and organizational vision into marketing technology strategies for effective membership engagement and greater efficiencies.Managed the marketing technology stack, including: selecting solutions, integrating and implementing them into a proper MarTech stackCreated and managed the annual marketing operations and technology budgets, analyzed marketing performance, and MarTech ROIEmpowered the Marketing Team to build multi-channel brand demand gen, defined performance metrics and KPI’s to forge strategies based on analyticsProvided thought leadership and strategic insight to the team, the organization, and relevant external audiences on industry trends

Charlotte, North Carolina, Us

Developed and supervised a marketing team of over 20. Responsible for all marketing programs, scheduling, and business unit P&L In charge of the marketing ops team, its workflows, marketing processes, analytics, and analytical reporting. Created and managed the annual marketing operations and technology budgetsManaged the Demand gen team, reviewed and provided direction on all campaign briefs to ensure that campaigns were fully aligned with and delivering based on the client’s objectives and expectations Presided over prospective clients with new contracts, renewals, up sells, increasing ad spends, and confirmed that the client understood the progress of their campaigns and or projects. if necessary managed and navigated terminating client processes and or the relationship Designed marketing plans, determined new methods, strategies, tactics, campaign direction changes for clients in 90-day and 30-day cycles based on client business goals/objectives and data from campaignsProvided well-articulated expertise on digital marketing, including marketing operations, martech, demand generation, paid media, social media, content creation, inbound and ABMConducted quarterly and annual performance reviews, to ensure that all team members are progressing in their talent development plans. Identify team members’ gaps and develop talent development plans to fill those gapsEnsured client engagements were completed within budget and profitability guidelines. Maintain an average gross profit margin across all projects

Worldwide , Us

The Sales Enablement Society was started when 16 leaders from marketing and sales backgrounds met in February of 2016. Since then the group has evolved rapidly from a series of meet ups to a volunteer organization dedicated to promoting and elevating sales enablement as a strategic function. We are defining, debating, and taking firm positions about the sales enablement function in order to establish standards for our rapidly emerging profession. In November, "The Society" will be expanding nationally and will partner with us (the Marketing Technology Association) to bring about a better understanding of how MarTech and Sales will work together.

Phirent provides Digital marketing solutions to business owners looking to grow their revenues and sales. I brought my leadership experience and personality to define a broad spectrum of complex digital issues, concerning ever involving marketing solutions or higher level business issues such as pricing, positioning, and ROI.

Insight provided ideas and strategies for improving sales, marketing and operations. We Introduced unique sales, marketing and business development solutions to the SMB’s and Enterprise domain. Our mantra was to keep projects on time and within budget

Mba, Business, Management, Marketing, And Related Support Services

Bachelor’S Degree, Electrical And Electronics Engineering