Plant-based supplement startup

Provide digital marketing services, including email marketing, demand generation, social media and content strategy, SEO/SEM/PPC, and web design

Managed a variety of digital projects from start to finish, including website redesigns, digital ordering and delivery, iOS and Android apps, national loyalty program, point of sale, and corporate IntranetManaged content and paid social strategy/media plan (brand and direct response, 230k+ followers/fans across Facebook, Instagram, and Twitter) Handled loyalty and email marketing efforts from start to finish, including strategy, audience segmentation, A/B testing, creative/responsive design, HTML/CSS coding, QA, and deployment (in-house and agency, 700k+ membership) Managed day-to-day operations, updates, and content for websites and digital ordering/e-commerceLaunched new online ordering and delivery programs Designed and launched multi-language (English, Arabic, Spanish) guest feedback website and feedback management admin used by 450+ storesLaunched new Which Wich Cares Foundation and Project PB&J initiative website and e-commerce and social strategy. ProjectPBJ.org included e-commerce functionality for collecting donations and selling merchandise. Also integrated into Which Wich digital orderingAssisted franchise sales team with lead generation, content distribution, and CRMProvided franchisees with digital marketing support at market and store levelHelped guide the direction of the Olo product roadmap as a member of their Product Advisory Council (digital ordering partner)

Started at The Journal managing advertising referencing and creating B2B marketing materials. Promoted to help launch self-serve advertising and manage product marketing for Real Estate, Small Business, and Career verticals on WSJ.comManaged in coordination with the IT team the development and launch a new self-serve advertising websiteCreated and managed B2B lead generation and CRM efforts, including email automation, landing pages, and lead nurturing campaigns, for vertical markets ad sales teamAssisted with the migration to new job and real estate listing search platforms for WSJ.com

Social Media strategy and content creation