Manage the creation and dissemination of all B2B marketing and sales collateral for multiple products. Interface with our largest clients at the senior level as a subject matter expert and partner with them on discovering and implementing proprietary marketing solutions. Also strive to identify knowledge gaps in order to refine training resources for sales, deploy necessary internal communications, and ensure product value propositions are clearly understood. Utilize competitive insights and metrics to author white papers, testimonials, product guides, and industry-facing blogs.

Oversee release messaging to 500+ person sales staff and 80+ affiliate markets as it relates to our fixed operation and vehicle acquisition products. Coordinate and lead in-market sales strategy events to drive product knowledge within our sales organization and grow adoption/revenue with clients. Core team member in development and subsequent national launch of a new product vertical within the company. Led go-to-market planning that resulted in over $3mm in monthly revenue within the first quarter of launch.

Work as member of a small and flexible team that focuses primarily on deployment planning, market discovery, guidance, and in-market execution. When new products and site innovations are brought to market, we ensure that our sales staff is fully versed in their value propositions. Strive to be an effective communicator by providing both clarity and audience-centric information. My goal is to bridge the gap between innovation and results.

Actively retained and grew $220,000 of monthly billable revenue while managing over 190 accounts. Provided detailed consultations to automotive dealers regarding their advertising, merchandising, sales processes, and market trends. Trained our dealer customers on products and technologies offered and supported by Cars.com.

Livemerical is an online direct response ad agency.While managing a team of traffic coordinators I also leveraged relationships between our media, graphic, accounting, sales, and SEO departments to ensure that all client deadlines were met. This ensured that customers ROI, profit, and order goals were met for all ad campaigns. Worked with vendors to negotiate rates and budgets for over $200,000 worth of media on a weekly basis.Very much equivalent to a media buying position.

Took photos and wrote cutlines for student newspaper. Proposed, researched, and coordinated photo assignments for the news, features, and sports sections of the newspaper. Met multiple weekly deadlines and dealt with diverse populations. Helped train, acclimate, and manage new photographers.