CURRENT:- Clinical Assistant Professor of Sports Management. Focusing on impact of Technology and New Media on Fandom and changing Consumer Behavior. - Co-Owner, AFC Ann Arbor and Co-Founder/President of AFC Ann Arbor FoundationPRIOR:- Heading up Google's Ticketing & Live Events category (working with key ticketing, music, sports and live events clients covering Sports Leagues, Music/Concert Promoters and Broadway advertisers) - Adjunct Professor at Michigan State University's Advertising Department - developed and teaches various Social Media, Online Media Planning and Buying and Digital Video (YouTube) courses- Google Ann Arbor Office STEM liaison- Frequent speaker and panelist in local and industry eventsPRIOR: (2005 - '11)- Led Google's Dedicated and Online Sales & Management team servicing Canada (out of Ann Arbor, MI office)- Managed Midwest and East Coast Retail category sales and account management team- Responsible for development and execution of vertical strategy for the retail category (SME's, mixture of e-commerce pureplays, traditional and multi-channel retailers) in the US- Built Google's Sales & Operations team in Ann Arbor, MI.- Set Up and Opened Google Sales Office in Poland. Responsible for overall strategy and implementation of the Advertising Sales, Business Development, Partnership, Marketing and Operation of our new sales office.- Actively participated in planning and executing of Google's entry to CEE MarketPRIOR: (2003 - '05)- Responsible for development and execution of vertical strategy for the travel category; - Developing and executing a cross-channel strategy to support overall Google penetration of the travel vertical (working with all sales channels – DSO, ISO, Online, as well as Search Syndication, AdSense and Appliance teams to grow the category);Specialties: Search Marketing, Online Advertising and Marketing, Integrated Branding / Marketing Initiatives, Online Travel Expertise, International Business