Michael Loretta Email & Phone Number

Miami, Fl, Us

Orlando, Florida, Us

I create engaging and on-brand graphics in a variety of media, such as social media, presentations, websites, animation, advertising, brand guidelines, and beyond.

I create, optimize, and manage marketing for clients.• Physicians Preferred, DemandQ, Animal Wellness DVM, TigerDirect, & La Caja China

Sunnyvale, Ca, Us

Art directed and designed ads for presale and post-sale campaigns across the Yahoo! ecosystem including many Fortune 500 companies such as: Apple, Samsung, Coca-Cola and Disney. Reported to the Creative Director.• Led the design team and managed Latin America and US Hispanic campaigns. Collaborated across regions and worked with internal partners and managed a variety of projects for innovative and digitalstrategies.• Presented design recommendations and optimization strategies to our Canadian clients and managed the campaigns.• Led the video and motion graphics work for our global design team.• Created new web 3 solutions for Yahoo! through the newly-formed Web3, NFT and Metaverse Team.

Sunnyvale, Ca, Us

Served as an Interactive developer at Yahoo! for Yahoo!’s internal ad agency, Ad Creative Technology. Wore many hats and developed rich media display ads for Yahoo! in the Latin America region, U.S. Hispanic and Brazilian markets.• As a designer, created interactive content for Yahoo’s clients, modified client’s ads to correct specifications, designed materials for the sales team, and created Tumblr content for Yahoo!’s clients.• Collaborated in the sales process as a sales engineer and attended client meetings to help withthe pitch.

New York, New York, Us

Art directed and designed presale and post-sale design. Pioneered innovative video and motion graphics solutions for the team such as video formats (CTV) and digital-out-of-home, such as Cooler Screens. Reported to the Creative Director.• In addition to case work, I led and managed the LATAM and Canada region and presented the findings to our clients along with our sales and account teams.• Built culture on the team by setting up a mentorship program. While mentoring a new developer. I worked on the ad showcase and trained teammates on motion graphics, managed the design committee on our newsletter, and managed the redesign of the growth task force site.• Partnered with the XR committee which was AR, VR, 3D, and the rest of new ad technologies.

New York, New York, Us

Art directed and designed ad products across several formats and features. Pioneered creative solutions with video / motion graphics. Reported to the Creative Director.• Managed and led work in Latin America. Helped grow the Brazilian market by 300%. Evangelized the region with knowledge and findings to NAR through creating & presenting decks to theLATAM/Brazil markets.• Created sizzle reels and became the go-to creative for videocentered projects.

New York, New York, Us

After the name changed from Yahoo! to Oath, I became a full-time designer for N.A. Region of Ad Creative Technology while still supporting and leading the LATAM region.• As a full-time designer, I was focused on video and motion graphics.• Ad creative technology evolved to include many features and formats including Augmented Reality, Virtual Reality, 360, digital out-of-home and I enjoyed creating ads for those formats.

Boca Raton, Florida, Us

Served as a web designer in Office Depot's creative eCommerce team and I specialized in creating engaging and successful email campaigns.• Created a Flash Sale which was the highest of week 11, pulling in $594k in sales or 23% sales, & 82,006 in sessions or 30% over all sessions.• Created & designed Office Depot’s weekly eblasts, flash sales & promo pages using Photoshop& Dreamweaver.

Miami, Florida, Us

Full-service agency and was the go-to guy for website design for the agency’s clients. With strong video and animation skills, created commercials and videos for clients, a highly valued addition. Worked with a wide variety of clients, such as: Humana Healthcare, Festival Miami, The Miami Family Event, and, and m ore including:• Graphic design using Photoshop / Illustrator | Video editing and animation using Premiere andAfter Effects.• Website design and execution for clients using WordPress | CSS andHTML modifications.• WordPress design and development using a multitude of plug-insand functionality.

Miami, Florida, Us

The largest target market for SAP USA, a global automotive parts manufacturer and distributor, is Spanish-speaking consumers in Latin America. Created marketing campaigns where I targeted theseindividuals through:• Website design concepts | Deploy and move websites to use CMSlike WordPress and Oscommerce.• CSS and HTML modifications | Content Management System(Magento) integration and modification.• Photography design | Email campaign creation (Mailchimp)and management.• Graphic design for marketing collateral using Adobe Creative Suite.

Miami, Florida, Us

The digital phone service was a start-up technology business in South Florida where I managed digital campaigns, analyzed the research and reporting, and made strategic adjustments. Additionally, the web team utilized my creative direction for design, copywriting and HTML codingwith daily tasks that included:• Website design concepts, add data into Dreamweaver for programmers to upload.• Social media management, writing for social media and creating design.• Managed and created designs for digital ad campaigns | Photography sessions.• Email campaign creation (Mailchimp) and management | Graphic design for digital and print marketing using Adobe Creative Suite | Video creation, production and editing.

Ljubljana, Ljubljana, Si

The local Miami business, La Caja China, utilized my skills to launch the corporate website redesign, while initiating a social media strategy in Facebook, Twitter, YouTube and WordPress. Website design in Joomla! Day-to-day tasks.• Social media management using writing for social media and creating design. Managed and created designs for digital ad campaigns | Photography sessions. Email campaign creation (Mailchimp) and management | Graphic design for digital marketing using Adobe Creative Suite \ Video creation, production and editing.

Miami, Fl, Us

Wrote copy and created online content while learning important time management skills. Specialized in cameras and photo equipment for brands such as Sony, Kodak, Canon and Nikon that included:• Managed website using proprietary Content Management System | Social media management using HootSuite. Managed and created designs for products using Adobe Creative Suite and wrote copy for product descriptions

New York, Ny, Us

Got a taste of the big agency experience by taking ownership of intern program manager role and organized and managed timelines, research and concepts for the Miami interns.• Assisted with many graphical functions using Adobe Creative Suite and copywriting

I coordinated qualitative research projects, interacted with clients, designed projects and wrote and analyzed reports for clients such as Tide Laundry Detergent. I assisted in the development of screeners and moderator guides for The Florida Marlins.

Created packaging for the brand’s crab meat selections. “Michael created strong branding for our lines of crab selections. He helped bring in a new look, which is what we were looking for.” - Rick Sante, President.• Created packaging in Illustrator and managed and created marketing material in Photoshop and Illustrator, labels and UPC codes for products

Cincinnati, Oh, Us

I learned a lot about advertising, communications, and graphic design.

Miami, Fl, Us

I pitched non-traditional campaigns for the agency’s clients, such as: Miami Metrozoo, SunPass and PGT Windows, to name a few.• Create mock campaigns for agency’s clients using Photoshop and Illustrator• Worked on concepting and ideation for agency’s clients• Presented campaign to agency using Powerpoint

Bachelor Of Arts (B.A.) In Advertising, Advertising

Education record