I've spent a lifetime in golf. And it's been great. Raised in Santa Cruz, California, the son of a PGA Golf Professional who operated DeLaveaga Golf Course for the City of Santa Cruz gave me an early education in what it took to be successful. The sport of golf provided an activity where I could learn about all aspects of life. How to dream. How to visualize. How to prepare. How to practice. How to compete. How to overcome obstacles and deal with adversity. How to treat people. Everything required to be successful in life. I competed in the sport though college and beyond achieving some success. I contributed on a national champion NJCAA golf team (Scottsdale CC Artichokes) where I was All-America. I was a two-year letter winner at Arizona State University 1983-1985, where I also contributed as the assistant golf coach in 1990.My professional career has been primarily about bringing golf tee time marketing technology to the industry starting in 1993 when I started selling PAR Golf Systems, one of the first electronic tee sheets and point of sale systems. My path took me directly through all of the major milestones in this space. Golf Digest Information Systems, GolfSwitch, Cypress Golf Solutions and the Golf Channel and all the related business's touched like EZLinks, Fairway Systems, Fore! Reservations, American Golf, Billy Casper Golf, etc... I had a front row seat and contributed significantly. Through it all I have strived to learn more and more about technology and how it can work better for the customer. I've tried to impart everything I have learned for the betterment of the golf course owner because without their investment there would be no golf industry.As it is in life, everything you've done leads you to where you are today.... And where I am today is working with long-time friends, like-minded individuals creating a mundane but really important product- a rounds, revenue, channel and barter benchmarking report.--The ORCA Report.
Listed skills include Strategic Partnerships, Marketing, Marketing Strategy, Online Marketing, and 46 others.