Mike Crook Email & Phone Number

Lompoc, Ca, Us

Benicia, California, Us

This position’s responsibilities include supply chain diversification, Customer Service Team oversight, product quality, and regulatory compliance and has Dual reporting to the Executive VP/CFO and Sr. VP Operations.• Currently deploying a product serialization system that enables direct relationships with retail consumers, channel conflict management, field failure tracking, component sourcing information required for government mandated reporting, and allows consumers to verify product authenticity.• “Boot-strapped” a method for analyzing field failure data essential to determining the scope of the 2023 product recall.• Currently managing a third-party consulting team this is assisting with CPSC recall reporting, global regulatory compliance for current and next generation products, and deploying systems that ensure exceptional quality of BlendJet products.• Developing a new global supply chain to support an innovative new high volume consumer product line that will launch in 2026.

Accomplished Operations and Quality Executive providing a wide range of services to start-ups and established companies. Expertise includes:• Establishing accurate total product costs for informed decision-making• Accelerating product innovation, time-to-market, and profitability• Enhancing enterprise productivity and quality through lean methodologies• Customizing products profitably to create competitive advantages• Achieving the lowest total cost by addressing supply chain risk, resilience, and agility• Leveraging product data to optimize ERP, online sales, and planning tools• Implementing low-tech, cost-effective demand planning for small to mid-sized companies• Redesigning organizations to improve teamwork, productivity, quality, and accountability• Streamlining quality management systems to enhance quality and reduce total costs• Driving first-line employee engagement and empowerment• Strategic operations and distribution planning• Cultivating a continuous improvement culture, root cause analysis, and problem-solvingSupported industries and functions:Computers/Electronics, Consumer Products, Outdoor Industry, Military Contracts/GSA, Factory Operations, Warehouse/Distribution, Mass Product Customization, and Make-to-Order systems.

Goleta, California, Us

Products: Equipment and education for emergency service and rope access pro’s to keep them safe working at height Reported to CEO with overall responsibility for management of on-site factory and warehouse, production outsourcing, global finished good and raw material supply chain, quality/ISO9001:20015 certification, and product distribution.▪ Despite major supply chain disruptions during the pandemic, year over year revenue grew by 113% in 2021 and on track to do better in 2022 at time of departure.▪ Outsourced 35% of production to support growth and reduce costs amid a tight labor market.▪ Converted factory to lean production cells, minimizing cost, WIP and lead times.▪ Empowered work force, providing lean training and pushing high quality decision making downward.

Petaluma, Ca, Us

Products:Outdoor Consumer Products: Water bottles, stainless steel drinkware, recreational hydration packs.Military Products: Load-carry systems, hydration systems, chemical/biological/nuclear-resistant hydration reservoirs, water purification systems.Role:Member of the Executive Management team, reporting to the GM (CEO prior to acquisition by Vista Outdoor), overseeing new product introduction, global supply chain, product customization, Mexican maquiladora factory, global logistics and distribution, quality, warranty, customs, and regulatory compliance.• Supported two successful private equity sales of the company.• Deployed "total-cost" sourcing strategies, achieving profitability levels 50% higher than the industry average.• Fostered a team-based culture, leading CamelBak to be voted one of Outdoor Magazine’s best places to work for 4 out of 5 years.• Played a key role in the Executive Management Team, revamping the new product introduction process to ensure predictable, on-time, and on-budget delivery of high-quality products.• Provided executive vision and leadership to establish CamelBak’s product customization factory.• Oversaw the CamelBak de Mexico reservoir factory, reducing labor costs per reservoir by 50%, defects by 73%, and scrap by 80%.• Directed CamelBak’s distribution center operations, including product customization, e-commerce, and retailer direct-to-consumer fulfillment. Managed distribution center site selection, design, outfitting, and facility start-up.Military Products Expertise:• Designed, outfitted, and managed CamelBak’s military body armor factory (spun off prior to the sale to Vista).• Led the team that secured a 10-year military contract, generating approximately $65M in revenue.

Chicago, Il, Us

Round Rock, Texas, Us