Zijun (Mike) Lu Email & Phone Number

China

• Build trusting partnerships with top merchants worldwide, customize one-stop payment solution covering Southeast Asia, South Korea, Middle East, Latin America, Europe and other markets;• Develop forward-thinking, creative marketing strategies aimed at generating leads, growing sales, and driving revenue

Los Angeles County, California, United States

• Founded startup which focus on managing the challenges of cross-culture communication between Chinese and foreign brands in each market. And formulated the company’s vision, goal and objectives;• Led the business development team to build and nurture C-Level relationships through many varied engagements, successfully implementing solutions, quickly resolving issues, and closing new business opportunities. Ensured the success of clients’ global expansion plan. Worked with many well-known clients such as China Southern Airlines, Ctrip, Simon Shopping Destinations, Santa Monica Travel&Tourism;• Established mutually beneficial relationships with clients, agency partners, media outlets and advocacy groups to generate substantial revenue and referrals, and maintain relevance and significance in a dynamic market; • Led and monitored complex projects and worked cross-functionally with both internal and external groups to determine project scope, requirements, and resources; managed RFP’s, and determined best practices while ensuring project activities aligned with business objectives

• Performed as trusted marketing solutions advisor for clients to accelerate customer success, deliver implementation results, and champion adoption;• Identified key decision makers, challenge the status quo and influence their decisions by educating and advising industry trends, marketing and media analysis and attribution. • Managed a complex clients set from various industries, such as travel&tourism, retailers, hotels, e-commerce, tech companies, etc.;

Los Angeles, California, United States

• Advanced in various executive leadership roles managing resources and building high-performance teams;• Championed new business opportunities by generating new income streams from identifying opportunities for growth in new markets;• Spearhead the business development team to generate qualified leads and succeed the client pitch process;• Accelerated profit and client satisfaction rate growth with excellent marketing strategy and account management skills. • Helped key client Lee Kum Kee to build their digital presence in the market. Achieved over 300% monthly traffic increase and significant follower acquisition; Won the gold prize of 'Toptouchfestival' Award in the global marketing cases category for the China Southern 'Premium Economy Class' sales campaign

Orlando, Florida Area

• Responded to 50-100 customer inquiries daily• Provided excellent guest relations service in Epcot, Disney Resort• Provided administrative support to 10 area mangers

Jiaxing, Zhejiang, China

• Published more than 10 news releases• Assisted in plan of launching internet forum