Michael Lyden Email & Phone Number

Sparta Township, NJ, US

Glassboro, NJ, US

Glassboro, NJ, US

We remove discarded plastics from our environment and recycle them–locally–into raw materials.Using sophisticated 3D design software, we design useful, sturdy, purposeful outdoor-use objects like park benches, beach loungers, trash bins, and kayaks; they will last a lifetime and are 100% recyclable should replacement ever be required.We minimize waste.

Montclair, NJ, US

• Co-developed new curricula and syllabi for Transportation Design courses and lecturing and instructing Transportation Design I and II focusing on solving transportation problems in 2021 and beyond.
• Instructing in Design Thinking and Pre-visualization while talking non-stop about the history and theories of Industrial Design focusing on Product, Furniture, and Automotive as well as materials and manufacturing.
• Instructor of Concept Visualization: focus on becoming adept in the use of traditional design drawing and rendering techniques and tools including pencil, pen, chalk, marker.
• Instructor of Digital Design Sketching: focus on translating traditional design visualization techniques into the digital realm using Alias Sketchbook Pro and Adobe Photoshop.
• IDSA Chapter Chair
• Designed and launched Automotive Design Study Abroad Spring Break trip visiting Lamborghini, Ferrari, Alfa-Romeo, Maserati, Pagani, and Ducati HQs, factories, museums.

Montclair, NJ, US

• Implement best practices and establish KPIs for all online assets for the college and its properties (UI/UX, SEO, Accessibility, Analytics).
• Initiated program to digitally capture buildings and facilities for use as a VR Digital Twins for research, development, educational, demonstration, and promotional purposes (3D Scanning and modeling)
• Monitor and improve external and inter- and intra-departmental communication and news flow for dissemination via sites, email campaigns, social channels, etc.
• Implement and manage cutting-edge digital signage including static and motion graphics and 4K video through over 40 monitors spanning 13 locations in five university buildings via Fourwinds.
• Create and make use of digital assets such as 360 and 3D imagery, video clips, graphics, logos, presentations, AR collateral.
• Assist with the incorporation of University-wide CRM initiatives.

San Clemente, CA, US

• Design Development, Prototyping, Material Selection, Manufacture Sourcing, Manufacturing Relations
• Social Media Strategy, Brand development, Community Management
• Ongoing Social Media Support

• Consulting in design, development, manufacturing, and packaging
• Product Specialties in: Outdoor, RC, Toy, Automotive, Automotive Accessories.
• Collaborate in brand development and marketing strategy
• Develop and refine content for electronic communications and increase web traffic growth leveraging various Social Media channels.

Responsible for ideation, development, and creation of a small, customizable, scifi-inspired toy cars.Duties include 3D modeling, 3D rendering, Image compositing, marketing, and 3D printability evaluation.@interrobangtoyswww.interrobangtoys.com

• Responsible for product ideation, design, and development from inception to production
• Research and analyze competitive landscape in Camping and Outdoors segments
• Create sketches, illustrations, and photoreal 3D renders of items to present to CEO and partners
• Create 3D data and provide to 3D printing services, prototypers, and engineering partners, evaluate iterative results
• Communicate with suppliers and factory representatives to meet scheduling and budgetary requirements while preserving standards for materials, fit and finish, overall quality, and handfeel

Singapore, Singapore, SG

Responsible for the look and feel of Cranial Ink and all client work, including, but not limited to: Branding, Social Media Marketing, Graphic Design, Logo Design, and UI/UX for Web and Mobile Apps.

Union, NJ, US

Bridged the digital gap between traditional, online, and event marketing to increase conversion rates.Established KPIs for all associated campaignsDeveloped messaging and content for targeted e-mail marketing campaignsCreated and integrated trackable landing pages for promotional eventsDeployed, monitored, and assessed efficacy of e-mail.

• Responsible for market research, category/segment exploration, and innovation opportunities in the retail market for lifestyle accessories and toys.
• Collaborated with Creative Director, designers, engineers, and factory personnel to bring beautifully finished and packaged items to market on schedule and under budget.
• Managed the time and output of two off-site industrial designers to maximize deliverables throughout the conceptual and developmental stages of multi-function tool and lifestyle product creation.
• Personally responsible for and oversaw others in the creation of product mockups, appearance models, 3D prints (via on- and off-site printers) and pre-production products as well as final review for look and feel of.
• Maintained a production timeline for 4-12 concurrent new products and revisions and improvements to existing products dependent on retail season.
• Also individually responsible for ideation, concept generation, development, presentation, and internal communication regarding production for a broad range of products including impulse items, novelties, toys, RC.

• Responsible for ideation, concept generation, development, presentation, and communication regarding production of toys and other consumer goods with a focus on remote-controlled vehicles (including helicopters.
• Work closely with Creative Director, engineers, and factory personnel to bring innovative lifestyle products with a high level of finish from inception to market on schedule and under budget.
• Personally responsible for creation of product mockups and renderings, appearance models, 3D prints (via on- and off-site printers) and pre-production products as well as final review for look and feel of final product.

Philadelphia, Pennsylvania, US

• Social Media Strategy
• Online Branding
• Content Creation

Rome, RM, IT

• Research and report on information pertaining to the automotive world focusing on exterior and interior design, product development, manufacturing materials and processes, and market positioning.
• Write, edit, and fact-check content.
• Pitch and assemble news story ideas, reporting series, etc.
• Interview Automotive executives, designers, and experts.
• Photograph and format/process imagery for publishing to web.

Brooklyn, NY, US

• Social Media Strategy
• Creative
• Online Community Management
• Content Creation
• Automotive Client Relations
• Subject Matter Expert on Jaguar brand, competitive set, and automotive industry practices.

Atlanta, GA, US

• Liaise between MBUSA Headquarters, Field Representatives and Dealerships in efforts to resolve advanced pre-litigation customer concerns.
• Developed social media presentation for nationwide dealer network annual meeting.
• Created "Social Media Marketing Handbook" for all US-Market Mercedes-Benz dealers.
• Pioneered use of QR codes as marketing tools on promotional vehicle fleet at MBUSA HQ.
• Smart car brand subject matter expert.
• Social Media subject matter expert.

Atlanta, GA, US

• Created first MBUSA Dealership Social Media presentation for National Parts and Service Managers’ meeting as well as a Social primer handbook for distribution to all US dealerships.
• Ensured customer satisfaction goals were met or exceeded by promptly and accurately addressing customer relations regarding vehicle operation, maintenance, and warranty issues.
• Updated and maintained integrity of customer, national dealerships, and vehicle databases.

New York, NY, US

• Created a stronger web presence for the Graduate Career Management Center at the Zicklin School of Business at Baruch College CUNY.
• Incorporated social media, streamlined navigation, and reorganized all electronic content.

• Collaborated throughout overall design process, responsible for sketches, models, presentation graphics, and 3D models used for final renders and rapid prototyping.
• Developed project proposals and bids for prospective clients.
• Designed layout for various pieces of marketing collateral.
• Developed web aspect of client deliverables.

• Communicated with representatives for over forty events across the Midwestern US.
• Managed local staff on site, set up, and executed promotional events for Coca-Cola.

• Implemented the presentation of various materials via corporate intranet.
• Devised general structure of the information through both graphic and web design.

Micromasters, Ux Design And Evaluation, User Experience And User Interaction

Master Of Business Administration - Mba, Strategic Thinking, Strategic Leadership, Startup Entrepreneurship

Micromasters, Design Thinking

Bfa In Industrial Design, Transportation Design, Product Design

Bs In Business Administration, Marketing And International Business