Creating effective partnerships for your strategic & tactical marketing, sales enablement, brand, digital, e-commerce and creative needs.

Oversee the creative process (end to end) from strategic planning to implementation - supporting the strategic goals and objectives of all Cleveland Metroparks properties, services, attractions to increase visitation, promote the agency's image, and increase cost recovery.The Cleveland Metroparks consists of 18 reservations spanning more than 23,700 acres with more than 300 miles of trails, eight golf courses, eight lakefront parks and a nationally-acclaimed zoo. Since 1917, Cleveland Metroparks has been committed to a mission of conservation, education and recreation. As Cleveland Metroparks looks ahead to the next 100 years of growth and beyond, it guides itself by Cleveland Metroparks 2020: The Emerald Necklace Centennial Plan. The plan is based on five strategic goals - Protection, Relevancy, Connections, Come Out and Play and Organizational Sustainability.

An innovative, optimistic and tenured senior marketing leader working at the intersection of marketing, e-commerce and the next generation of digital marketing. A proven track record of thought leadership, marketing to key audiences, consumers & customers and traditional marketing approaches. Experience in providing creative and effective brand strategies and tools to propel growth and brand awareness.Currently oversee the marketing, branding, communication, e-business, interactive development strategies and departments for multiple successful brands including YRC Freight, a North American LTL carrier, three regional transportation companies including: Holland (Midwest US), Reddaway (Western US) & New Penn (Northeast US). Over see budgets, process and the effectiveness of a larger marketing & communications team, agencies and vendor/partners.Responsibilities include:-All marketing, communications and brand development related activities-All advertising & media efforts (traditional, sponsorships, SEO/paid search, print, online and offline)-Content strategies and development: offline and online, public relations and general marketing communications-Sales campaign research, strategies, tactics, execution and measurement of effectiveness-HR, Operations, Safety Support, etc. advertising and marketing to support recruitment efforts-Business development, research and ROI-Marketing Data, programming, research and competitive intelligence-Sales Support of inside, 3PL, local, corporate, indirect and direct channels including lead management efforts-External and Internal Communications-E-business supply chain initiatives-Interactive Marketing areas including multiple public and private sites and intranets-Research-E-business & Interactive Marketing-Competitive Intelligence-Tradeshows-Graphic Design-Photography & Video -Internal communication & employee engagement strategies and tactical developments including executive communications

An innovative, optimistic and tenured senior marketing leader working at the intersection of marketing, e-commerce and the next generation of digital marketing. A proven track record of thought leadership, marketing to key audiences, consumers & customers. Experience in providing creative and effective brand strategies and tools to propel growth and brand awareness.Currently oversee the marketing, communication, e-business, interactive development strategies and departments for three successful regional transportation companies including: Holland (Midwest US), Reddaway (Western US) & New Penn (Northeast US). Over see budgets, process and the effectiveness of a larger marketing & communications team, agencies and vendor/partners.Responsibilities include:-All marketing, communications and brand related activities-All advertising & media efforts (traditional, sponsorships, SEO/paid search, print, online and offline)-Content strategies and development: offline and online, public relations and general marketing communications-Sales campaign research, strategies, tactics, execution and measurement of effectiveness-HR, Operations, Safety Support, etc. advertising and marketing to support recruitment efforts-Business development, research and ROI-Marketing Data, programming, research and competitive intelligence-Sales Support of local, corporate, indirect and direct channels including lead management efforts-External and Internal Communications-E-business supply chain initiatives-Interactive Marketing areas including multiple public and private sites and intranets-Liaison with Regional officer teams-Research-E-business & Interactive Marketing-Competitive Intelligence-Tradeshows-Graphic Design-Photography & Video -Internal communication strategies and tactical developments including executive communications

Oversee internet, e-commerce, and interactive marketing areas. Responsibilities and specialties include: • Marketing communications external and internal strategy and tactic development• Online and offline media, PR and advertising strategies development for 8 worldwide brands• Web strategy development and execution• Analytics strategy for measuring marketing communication & web efforts• KPI development• Social media strategy development and execution• User experience testing and enhancement• E-commerce operations and management• Interactive marketing communications strategy and management• Mobile strategy development and design• All electronic branding and marketing efforts including PR, Search Engine Optimization, Paid Search, email distributions for crisis communications management, passive newsletter development and direct marketing efforts.

Responsible for all branding, visual communications and creative development as well as all public and private web sites.

Responsible for the online sites and interactive customer experiences.