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I'm an empathetic, detailed, and impactful User Researcher with superpowers of resilience and perseverance, as demonstrated by running 15 marathons across 14 U.S. states (so far!). My education includes a Master of Integrated Product Design, an MBA, and a BA in Mathematics & Economics.I'm currently looking for my next opportunity as a User Researcher. I bring a wealth of knowledge in health and fitness, but most of all I am eager to have a positive social or environmental impact. I have 12 years under my belt, conducting research and analysis via qualitative and quantitative methods. I also bring a unique skillset and perspective to the table - an analytical background, product knowledge, and strategy and operations experience.Some highlights of my journey to now:- During my time at Penn in the Integrated Product Design program, I led efforts ranging from generative research on "super recyclers" in Philadelphia, to usability testing of multiple physical and digital solutions for emergency preparedness that I co-created with teammates and brought to Houston after Hurricane Harvey.- With Wharton + Penn Med classmates, I co-founded a healthcare tech company, WellSheet, to present doctors with the most urgent, relevant information. I conducted deep qualitative research with doctors and patients and designed an intuitive, algorithmically ranked new interface.- At Smart Design, I polished my skills conducting user interviews and synthesizing them into clear principles and product direction. I prepared card sort exercises and co-constructed user journey maps with participants to understand controversial, intimate topics such as personal finances for millennial couples.- From my time at Nike, I learned how to balance qualitative user research with more quantitative analysis on user sentiment, interactions, and retention. I became self-sufficient at constructing queries and interpreting the results of complex analyses.- I led foundational user research to create Fitbit’s behavior change philosophy and framework for habit formation, adopted by the entire company. This included paper prototypes on new food logging concepts, a competitive diary study of nutrition solutions, and co-design immersions in peoples’ kitchens.- At Noom, as a Senior User Experience Researcher, I helped introduce 5 new content features that collectively increased 1-3 week engagement and retention by 16%. I started and led a weekly user interview and discussion with 13 core UX product managers, changing how they generated ideas, wrote design documents, and evaluated experiments.
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Experience ResearcherThumbtackNew York, United States -
Senior User Experience ResearcherNoom Sep 2020 - Jan 2023New York, Ny, Us• As a product manager also conducting user research, introduced 5 new content features that collectively increased 1-3 week engagement and retention by 16%• Performed survey, usability, and competitive research to introduce audio content, which alone increased LTV by 7% and resulted in ~40% of users adopting daily listening• Co-designed a new day 1 & 2 app experience based on synthesis of user feedback; and conducted a diary study to inform experiments expected to increase LTV by 10%+• Led a weekly user interview and discussion with 13 core UX PMs, which improved how we generated ideas, wrote design documents, and evaluated experiments, a format which was adopted by the rest of the research and product team -
Product Manager, Led Foundational User Research On Behavior ChangeFitbit Jun 2018 - Jul 2020San Francisco, California, Us• Led grassroots effort that redefined Fitbit based on foundational user needs and created a company-wide behavior change framework with Fitbit’s Medical Director, R&D Director, and external experts in behavioral economics and cognitive science• Developed strategy and narrative for Fitbit’s new health coaching business, including the launch of a new messaging feature that increased daily active users by 7x• Owned all social features in the Fitbit app and launched user-created groups, increasing 1-week retention by 19% and 13-week retention by 2x• Promoted to lead development for 2 additional business-critical products and 1 new platform across mobile and devices, expanding responsibility from 6 software engineers to 24 software engineers and 14 device software/firmware engineers -
Product Manager Intern, Conducted User Research On Ar And New FeaturesNike May 2017 - Aug 2017Beaverton, Or, Us• Introduced three features that are expected to increase active users by 10% and retention by 175 bps• Constructed funnel and interaction analysis and taught best practices to Senior Product Managers andProduct Directors• Led a designer and four engineers to develop an augmented reality app during a 1.5-day hackathon,where users could piece together a Nike VaporMax shoe on a run -
Co-Founder, Head Of User Research, Chief Product OfficerWellsheet Sep 2015 - Jun 2017New York, New York, Us• Conducted user interviews with 20+ providers and patients and designed high-fidelity wireframes for a software product• Co-developed product video and business plan, selected by ONC as a top innovation for improving provider experience• Led nine engineers to create a minimum viable product that resulted in $1M+ in seed funding and a place in NVP accelerator -
User Research And Strategy InternSmart Design Jun 2016 - Aug 2016Brooklyn, New York, Us• Co-led design sprint on finances with millennial couples and developed 32 unique physical and digital solutions• Presented implications of personal loan competitors to Director of Product Management at a top ten U.S. financial institution• Conducted user interaction research on premium credit card benefits and presented to a top five credit card issuer -
Mobile Health Outcomes ExpertSense Health Apr 2015 - Jun 2015New York, Ny, UsSense Health helps care managers efficiently provide behaviorally structured support to caseloads of patients through texting. During my time there, I helped the company find product / market fit.• Collaborated with a growth hacker to craft a digital marketing strategy and roadmap• Launched 25+ email, Facebook, and LinkedIn marketing campaigns• Composed a white paper and six case studies on features, chronic conditions, and customersWhite papers and case studies can be found at https://www.sensehealth.com/outcomes. -
Strategy & Operations ConsultantDeloitte Consulting Aug 2011 - Apr 2015Worldwide, Oo• Developed business case for the future state operations of the largest not-for-profit health care system in the U.S., identifying a cumulative opportunity of over $700M• Directed analysis of Deloitte Digital’s current position and advised CEO on opportunities for growth of over $1.5B• Managed the transition of a procurement function in a $1B global travel business divestiture, leading teams in 30+ countries to complete more than 70 sub-projects with vendors• Launched two new communities in Consumer Products and Pricing; led multiple teams of 15+ practitioners; and provided opportunities for practitioners to develop project-ready skills -
Business Analyst InternCapital One Jun 2010 - Aug 2010Mclean, Va, Us• Performed industry analysis to determine the optimal mortgage to add to the product line• Utilized business analytic software (SQL and SAS) to complete customer profiling and risk analysis• Presented recommendation and pricing proposal to a Senior Credit Officer with an estimated $60M in 2011 originations -
Business Development InternDrop.Io Jun 2009 - Jul 2009Us• Developed inbound marketing strategy with CEO and President of Business Development• Performed a competitor analysis of the file sharing space, including file types, pricing structure, and customer segmentation• Identified $6M opportunity in the architecture industry, interviewed architecture bloggers, and implemented custom web page
Mike Lytle Skills
Mike Lytle Education Details
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The Wharton SchoolMaster Of Business Administration (M.B.A.) -
University Of PennsylvaniaIntegrated Product Design -
General AssemblyProduct Management -
Rice UniversityEconomics -
The London School Of Economics And Political Science (Lse)Business/Managerial Economics -
Emmaus High School
Frequently Asked Questions about Mike Lytle
What company does Mike Lytle work for?
Mike Lytle works for Thumbtack
What is Mike Lytle's role at the current company?
Mike Lytle's current role is Experience Researcher.
What is Mike Lytle's email address?
Mike Lytle's email address is ly****@****ail.com
What is Mike Lytle's direct phone number?
Mike Lytle's direct phone number is +148454*****
What schools did Mike Lytle attend?
Mike Lytle attended The Wharton School, University Of Pennsylvania, General Assembly, Rice University, The London School Of Economics And Political Science (Lse), Emmaus High School.
What are some of Mike Lytle's interests?
Mike Lytle has interest in Social Services, Economic Empowerment, Education, Environment, Human Rights, Health.
What skills is Mike Lytle known for?
Mike Lytle has skills like Data Analysis, Competitive Analysis, Management Consulting, Analytics, Strategy, Economics, Big Data, Consumer Products, Sas, Sql, Mathematics, Statistics.
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