Michael Mace Email & Phone Number

Los Gatos, California, US

UserTesting is the leader in on-demand human insight, via saas and crowdsourcing. As employee #29, I have helped this B2B company grow globally to 800+ employees and an IPO. I currently drive UT's go to market in the tech and manufacturing industries. I'm also running strategic projects, including the company maturity model and scaling/democratization of.

Los Gatos, California, US

• As VP of Market Strategy, I led the definition of our markets and their customer needs. Also responsible for competition and main contact point to industry analysts.
• Editor in Chief of the Center for Human Insight, a site driving growth of our category and awareness of best practices.
• I was the marketing lead for Product Insight, a new app that lets product managers base every decision on high-confidence customer feedback, without delaying the project. No need for research expertise, and no need to.
• Creation of messaging, pitches, battlecards, personas, etc. for sales and marketing teams.

Los Gatos, California, US

• Created the product marketing function at the company.
• Managed our biggest product announcements in 2017: Transcripts and Live Conversation. Announcements included webinars, whitepapers, sales training, web pages, call scripts, videos, presentations, analyst briefings.
• I presented and led panels at numerous conferences including IRCE, MoDev, Renaissance, Founder World, Shop.org, 360iDev, and Etail West.

Los Gatos, California, US

• I led the team that built our mobile business, from technology to marketing.
• We created the iOS and Android Mobile Recorder apps, and added the capability to capture video from the device cameras, which enabled UT to branch into real-world experience and omnichannel testing.
• We created an innovative system that managed unreleased app provisioning and signing, dramatically simplifying life for iOS app developers.
• Created a series of presentations + whitepapers on key findings across our research. Led to presentations at dozens of conferences and meetups, press coverage, and webinars.
• Created partnerships with the developer incubators at Facebook and Google.

CEO and cofounder of Zekira, a personal search app that let you recall all of your business info from throughout your career, across both the cloud and your local storage, including names, messages, documents, and meetings.

Los Gatos, CA, US

• New product and market definition, go to market planning, and business and competitive strategy. Clients included Yahoo, Logitech, Nokia, VMware, Citrix, Tellme, Openwave, Symbian, Symantec, Adobe, Capella Education.
• Determined target market, opportunity, and entry strategy for a new consumer hardware product.
• Identified market and prioritized features for a new consumer Internet service. The service I helped to define led to the company being acquired by Microsoft.
• Planned product offerings and target markets for a new consumer services business unit ($100m revenue).
• Defined customers, positioning, and key features for a major mobile Internet application.
• Developed an online influencer marketing program for a major consumer software company, enabling them to successfully tackle vertical markets they couldn't reach before, at extremely low cost.

• When Palm split into two companies, I stayed with the OS company to lead key marketing initiatives. Worked with the CEO to plan company and product strategy. Worked with licensees to identify product opportunities..
• Leader in refocusing company on smartphones. Heavy interaction with operators and mobile phone makers in US, Asia, Europe; working on both product plans and business models.
• Partnered with sales team to recruit new licensees and open up new market categories.
• Drove very successful initiative using more than 50 volunteer authors to create an online guide to Palm OS software. It was an early effort in what we call crowdsourcing today.
• Led major worldwide PR campaign to communicate Palm OS advantages.

• I wore a couple of hats at Palm:VP Product Planning: Working with ATG and Product Management, created and managed Palm's product planning process and long-term product strategy. We created a product and solutions road.
• Intimately involved in problem-solving for virtually all of the company's major product initiatives: Resourcing, schedule problems, priority-setting, bug fix tradeoffs, etc.
• We created the long-term product road map, which became the center of the company's product strategy and was used to prioritize product work in the company.
• Championed termination of unprofitable geographies and development projects.Chief Competitive Officer: Led effort to survive the head-on assault from new competitors, especially Microsoft and Nokia. Acted as a lead.
• Drove company's decision to dramatically increase marketing investment. Sales subsequently rose 107% year over year.
• Focused company's messaging down to three points that were picked up by press and analysts.

• Led product and outbound marketing for pre-IPO startup that developed electronic books and secure document distribution systems.
• Planned next-generation product.
• Created comarketing with prominent websites.
• Drove launch into enterprise market.

Milpitas, CA, US

• Created outbound marketing team for new business unit that created SGI's first Windows/Intel systems. Drove market planning, brand development, and worldwide communication. Created all worldwide marketing (including.
• Defined market for a "Visual PC" and drove plan for building and owning that market.
• Drove product features, including configurations, naming, color, etc.
• Led marketing's role in website/e-commerce development, and in SGI-Intel alliance negotiations that led to comarketing and other shared activities.
• Led search for new ad agency for SGI.

Cupertino, California, US

• I spent ten years at Apple in a variety of leadership positions.As Director of marketing for the Home & Education Business Unit, I created the central product and outbound marketing group for the newly-created home and.
• Launched PowerMac 6500 line and planned next generation. My team created solutions configurations, including a video editing bundle.
• My team created an Apple/Disney product launch event at Epcot Center in Florida.
• We drove the difficult decision to discontinue Performa brand.During my decade at Apple, I also held a variety of other roles, including director of Mac Platform Marketing (the main Mac vs. Windows marketing team) and.