I lead a national team of Business Development Managers providing corporate continuing education solutions to hospitals, healthcare systems, healthcare staffing organizations and companies who seek to market to healthcare professionals. CE Direct is the largest and most trusted resource for continuing education for healthcare professionals, and a 3-time winner of the ANCC Premier Provider Award.

Providing continuing education solutions to hospitals and health systems.• Consistent new account acquisition and revenue attainment in excess of 100% of budget• Managing Salesforce/Pardot e-marketing implementation, campaigns and website integration to increase inbound lead generation. • Led initiative to develop innovative HCAHPS Handbook to enable CE Direct content to be utilized to improve scores and reduce Value-Based Purchasing penalties or improve bonuses.• Developed Integration Assessment to measure client useage of CE Direct through a series of KPIs. Trained Account Reps in building the assessment and the Sales Managers in conducting the assessments to lead to increased utilization, greater client satisfaction and retention• Developed ROI calculator to communicate the true value of CE Direct to financial decision makers.

Sales and marketing leadership for Nursing websites/magazines for the California market. Management of inside/outside sales teams and major accounts.• Grew revenues by 49% average y/y revenue growth over 7 years since launch of nursing magazines/websites in California.• Created new special issue product producing over $500K new revenue in first year • Generated $3MM y/y online revenue increase from sales training created for national sales force.• Led/coached/trained inside/outside sales team that won 12 promotions, 6 national sales awards and numerous sales contests.• Closed major account contracts with large health systems (Cedars-Sinai, Banner Health, Catholic Healthcare West, etc)

Job board ASP powering the websites of NBC owned and operated TV stations in select markets. Launched stations job boards, sales strategies, trained local sales reps.• Won contract to provide employment website NBC Owned and Operated TV stations over Monster.com.• Closed 200% of initial revenue goals from new product launch at WJAR (Providence) and WTVJ (Miami)• Created on air/online recruitment advertising, generating 5-figure “new channel” revenues

Powering the websites of over 200 local TV stations, I launched a local on air/online jobs channel for about 40 of the stations.• Developed and launched local online/on air recruitment advertising programs • Generated over $1MM in new media revenues launching 40 TV station affiliates in midsize markets

Online executive search model. (Venture-funded startup)• Achieved 600% quota pioneering East Coast markets in the Consulting and Financial Services verticals• Led 14 virtual sales reps in major markets, growing distribution and revenue over 100%• Won 6-figure enterprise business with AT&T, Lucent, First USA, Booz Allen, McKinsey and Company, among others, by creating national accounts strategies

Recruitment advertising agency.• Grew$2MM billings from startup, landing over 50 new accounts in 18 months• Developed new client solutions to create new revenue streams in non-media creative and fulfillment• Posted first online jobs (OCC) to lead agency’s entry into digital recruitment advertising, product development to grow new revenues