Michael Malone Email & Phone Number

Los Angeles, CA, US

Lead Content & Commerce practice at Fortune 1 client Walmart's media agency with oversight of a 15+ person team providing innovative strategy and plans across branded content, influencer and social & emerging commerce to achieve campaign objectives.

• Consultant for brands, agencies, and media companies to develop entertainment, partnership marketing and social strategies to effectively engage consumers and achieve client objectives
• Created “Chasing Genius” social media/branded content series for National Geographic Channel that generated 7-figure spends and became a multi-year franchise for ad sales
• Architected the solar eclipse brand experience for NatGeo and Airbnb’s 10th anniversary that drove ad revenue, earned millions of impressions and garnered recognition in AdAge and AdWeek
• Developed winning ‘Night before Thanksgiving’ TikTok concept for client Jack in the Box’s leading to over 150k views
• Named to Board of Advisors and acting Chief Creative Officer for social media tech start-up ShareityCLIENTS include Stella Artois, First Tube Media, Kyra, Shareity, OME Gear, Sony Home Entertainment, Airbnb, Warner.

Los Angeles, CA, US

• Oversee a department of 10+ staff to develop client branded content initiatives and grow departmental revenue.
• Devised partnership for MasterCard and MGM title “Respect” with star Jennifer Hudson, creating high profile platform for MasterCard’s initiative in support of AA women entrepreneurs
• Staved off account attrition and earned incremental agency revenue through BP Castrol partnership with Universal Pictures “Fast 9”
• Established multiple new high profile industry/content creator relationships including Westbrook Entertainment, SpringHill, Zero Gravity and Imagine
• Drove incremental six-figure agency revenue with new clients Activision and Lenovo
• Developed winning content strategy for Activision and for the re-launch of Crash Bandicoot

Washington, DC, US

Collaborate with marketing and sales teams to develop marketing strategies and content solution for network and advertiser driven initiatives.

NY, NY, US

• Oversee strategy for NY office, to amplify creative output and build pop culture agency intelligence to grow existing client accounts and support new business efforts across film, television, music, sports and style.
• Pitched, sold and produced “Sweet meets Spicy” campaign for the launch of Starbucks Tazo Chai Latte including digital content series with Padma Lakshmi that exceeded campaign KPIs by 26.8% and secured new agency revenue
• Developed 'Dropping Science' digital branded content series with mega producer Mark Ronson that generated 2+ million views, prompted follow up project and increased agency revenue
• Enhanced agency revenue through development of the “Fried Chicken Championships” pitch to KFC as a branded TV competition reality series with Food Network

New York, NY, US

• Newly created role to upgrade agency creative output and oversee strategic oversight to grow client base within GREY and drive new business activity.
• Uncovered new agency opportunities through building of processes that analyzed social, cultural and industry trends and technologies
• Developed concepts that secured new brand partnerships for client National Parks’ 100th Anniversary to secure brand partners incuding Budweiser, Subaru and American Express

New York, New York, US

• Launched and led branded content division for the Lifetime Network to develop custom content solutions for advertisers that drove sales revenue and promoted priority programming initiatives.
• Branded content earned rank of 3rd against all cable for viewer recall at 21% (Nielsen) leading to millions of dollars in new and increased ad spends on the network
• Created “Live/Love Adventurously” on-air stunt/sponsorship to land first time advertiser Outback steakhouse and earning 7-figure spend/sponsorship
• Pitch secured P&G brand Charmin as season premiere sponsor for high priority launch of ‘Devious Maids’ generating incremental ad spend and leading to 2x additional P&G brand sponsors, Tide and Febreze
• Achieved overall incremental ad sales totaling over $10M
• Drove department ROI of 20:1.

New York, NY, US

• Launched Los Angeles and EMEA offices to develop and deliver incremental entertainment and sports marketing opportunities for new and existing clients with P&L oversight
• Grew division from one to 5 person staff with $1M in annual revenue in under five years
• Increased agency revenue by 50% and doubled client base through new business wins including Pringles, Max Factor, Old Spice, Hasbro, Kia, Avon, MGM Properties and Coke
• Identified new insights around comedy as white space in the APDO category, delivering new, youthful consumers for Old Spice brand and amplified via partnership with NASCAR and Sony’s “Talladega Nights” delivering +$40M.
• Identified and translated key product benefits leading to Pringles’ gaming strategy that generated record consumer engagement, case sales and securing brand’s first ever ‘Action Alley’ display
• Formulated on-chip content valuation to use for negotiation in the launch of Pringles Prints that helped secure multiple partnerships and achieving 70% annual target volume in 2 months

Berlin, Deutschland, DE