Mike Man Email & Phone Number

Vancouver, British Columbia, Canada

Performance Marketing / User Acquisition for Marvel Strike Force.

• Marketing Lead for the launch of Avatar Generations, the official mobile game of the iconic television series Avatar: The Last Airbender, reaching #1 RPG in the U.S. App Store.
• Product/Brand Development + establishing major IP with Licensor
• User Acquisition (UA)
• Co-Marketing with Nickelodeon/Paramount
• App Store Optimization (ASO), Features secured
• Influencer Campaigns

Vancouver, Canada Area

• Marketing Lead for BBTV Interactive - Developing & Publishing Mobile Games for select Influencers / Content Creators. Launched 15 titles, reaching millions of downloads, topping charts in respective categories.
• Product/Brand Development with respective Influencers and IP Licensors
• Influencer Campaigns with full creator collaboration / integration
• App Store Optimization, Features secured
• User Acquisition
• Public Relations / Media announcements

Vancouver, Canada Area

• Marketing Lead with a focus on initiating User Acquisition / Advertising for Age of Empires: Castle Siege, official mobile title of Microsoft’s Age of Empires series. Campaigns were profitable from the onset.
• User Acquisition - campaign setup, optimization, below CPI targets
• Ad Creative Production + IP Licensor collaboration
• App Store Optimization

• As the CEO’s first hire, Marketing Lead for all Mobile Game Products, as well as B2B Products/Services. UA Campaigns saw 300% ROI, B2B strategy lead to top Google search results for E-Link services.
• Product/Brand Development
• App Store Optimization
• User Acquisition
• Public Relations
• Social Community, Live-Ops

• Marketing for the launch of Warhammer 40,000: Carnage, official mobile action-RPG of the iconic Warhahmmer franchise among other titles. Introduced Content Marketing and Price-Cycling resulting in revenue boosts.
• Product/Brand Development
• App Store Optimization
• Public Relations
• Co-Marketing with Games Workshop
• Social Community, Live-Ops

• Head of Marketing for all of OGPlanet’s Free-to-Play, Online PC Games, including IP from the likes of Gundam, creator of Counter-Strike, Rumble Fighter, and more. Initially managed a couple titles with profitable.
• Product/Brand Development + IP collaboration with Licensor
• Paid Advertising - Google/Facebook, Direct Placements
• Social Community Development
• Co-Marketing
• Company-wide initiatives - Achievements, mobile-optimization, UI make-overs, brand alignment, and more

• Align global Nokia marketing initiatives with Ovi Store partner's Marketing initiatives. Products: Rihanna (Nokia partnership), Skype, eBuddy, Metro News, foursquare, and many, many others.
• Optimize Marketing activity with Partner and Nokia channels, executing global strategic and tactical opportunities with Social Media, Music, Entertainment, and News/Info partners
• Develop strong day-to-day relations with top Ovi Store partners, yielding tremendous results with partners such as eBuddy, Skype, Opera, Snaptu, and foursquare
• Internal evangelist of select partner content, aligning internal Nokia marketing teams globally. From local country support to global activation team support.
• Driven campaigns, from inception to execution with agency support, aligning Partner content with internal Marketing functions

• From support to managerial role, managing N-Gage Partner Marketing activities and relations.Products: Metal Gear (Konami), Resident Evil (Capcom), Gus Hansen (Poker Player), and others
• Manage 3rd Party Marketing Programs of N-Gage Partners, throughout the product life-cycle
• Support day-to-day activities with N-Gage Partners, building strong relations, collaborating ongoing activities
• Management of marketing asset collateral of each product responsible for, including branding and legal approvals.
• Won Cannes Cyber Lion 2009 for ZombieSingles.com, viral site to promote N-Gage Resident Evil game

• Managed client brand ambassadors for guerrilla Marketing activities
• Account management of client relations ensuring exceptional service
• Produce Marketing collateral for new advertising medium products

• Supported the FIFA Product Manager, Marketing team, and Production team from product concept to launch, contributing to the comeback year of the best-selling FIFA video game franchise
• Developed and managed visual marketing assets of the FIFA video game, published in print, online, and television globally.
• Offered invalued support with presentation decks, reports, and research, with creative and analytical skill***Biggest personal achievement, my name in the game's credits!!***