Mike Man Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Performance Marketing / User Acquisition for Marvel Strike Force.

Marketing Lead for the launch of Avatar Generations, the official mobile game of the iconic television series Avatar: The Last Airbender, reaching #1 RPG in the U.S. App Store. • Product/Brand Development + establishing major IP with Licensor• User Acquisition (UA)• Co-Marketing with Nickelodeon/Paramount• App Store Optimization (ASO), Features secured• Influencer Campaigns• Public Relations / Media announcements• Social Community development, Live-Ops

Vancouver, Canada Area

Marketing Lead for BBTV Interactive - Developing & Publishing Mobile Games for select Influencers / Content Creators. Launched 15 titles, reaching millions of downloads, topping charts in respective categories. • Product/Brand Development with respective Influencers and IP Licensors• Influencer Campaigns with full creator collaboration / integration• App Store Optimization, Features secured• User Acquisition• Public Relations / Media announcements• Social Community development, Live-Ops

Vancouver, Canada Area

Marketing Lead with a focus on initiating User Acquisition / Advertising for Age of Empires: Castle Siege, official mobile title of Microsoft’s Age of Empires series. Campaigns were profitable from the onset. • User Acquisition - campaign setup, optimization, below CPI targets• Ad Creative Production + IP Licensor collaboration • App Store Optimization

As the CEO’s first hire, Marketing Lead for all Mobile Game Products, as well as B2B Products/Services. UA Campaigns saw 300% ROI, B2B strategy lead to top Google search results for E-Link services. • Product/Brand Development• App Store Optimization• User Acquisition• Public Relations• Social Community, Live-Ops• Marketing E-Link Services via Content Marketing, SEO• Games Marketing Consultancy offering the above as a Service

Marketing for the launch of Warhammer 40,000: Carnage, official mobile action-RPG of the iconic Warhahmmer franchise among other titles. Introduced Content Marketing and Price-Cycling resulting in revenue boosts,, often hitting #1 RPG on iOS and Android. • Product/Brand Development• App Store Optimization• Public Relations• Co-Marketing with Games Workshop• Social Community, Live-Ops

Head of Marketing for all of OGPlanet’s Free-to-Play, Online PC Games, including IP from the likes of Gundam, creator of Counter-Strike, Rumble Fighter, and more. Initially managed a couple titles with profitable campaigns, then oversaw the whole team. • Product/Brand Development + IP collaboration with Licensor• Paid Advertising - Google/Facebook, Direct Placements• Social Community Development• Co-Marketing• Company-wide initiatives - Achievements, mobile-optimization, UI make-overs, brand alignment, and more

Align global Nokia marketing initiatives with Ovi Store partner's Marketing initiatives. Products: Rihanna (Nokia partnership), Skype, eBuddy, Metro News, foursquare, and many, many others.• Optimize Marketing activity with Partner and Nokia channels, executing global strategic and tactical opportunities with Social Media, Music, Entertainment, and News/Info partners• Develop strong day-to-day relations with top Ovi Store partners, yielding tremendous results with partners such as eBuddy, Skype, Opera, Snaptu, and foursquare• Internal evangelist of select partner content, aligning internal Nokia marketing teams globally. From local country support to global activation team support.• Driven campaigns, from inception to execution with agency support, aligning Partner content with internal Marketing functions

From support to managerial role, managing N-Gage Partner Marketing activities and relations.Products: Metal Gear (Konami), Resident Evil (Capcom), Gus Hansen (Poker Player), and others• Manage 3rd Party Marketing Programs of N-Gage Partners, throughout the product life-cycle• Support day-to-day activities with N-Gage Partners, building strong relations, collaborating ongoing activities• Management of marketing asset collateral of each product responsible for, including branding and legal approvals.• Won Cannes Cyber Lion 2009 for ZombieSingles.com, viral site to promote N-Gage Resident Evil game

• Managed client brand ambassadors for guerrilla Marketing activities• Account management of client relations ensuring exceptional service• Produce Marketing collateral for new advertising medium products

• Supported the FIFA Product Manager, Marketing team, and Production team from product concept to launch, contributing to the comeback year of the best-selling FIFA video game franchise• Developed and managed visual marketing assets of the FIFA video game, published in print, online, and television globally.• Offered invalued support with presentation decks, reports, and research, with creative and analytical skill***Biggest personal achievement, my name in the game's credits!!***