Mike Mancini Email & Phone Number

Chicago, Il, Us

London, England, Gb

• Drive success by providing insights and market research to assist customers in uncovering opportunities for their company and providing an actionable strategy.• Actively engage with clients to develop opportunities and drive customer success business results through success planning to ensure each client is finding value in their investment.

- Launched a digital marketing agency that specializes in customizing CRM automation solutions, content creation and management, and social media strategy- Manage content creation across copywriting, SEO, blogging, and rich media; conduct audits on existing content- Offer HubSpot services including: CRM customization, training, and automation, Chatbot buildout, workflow setup, landing page setup and optimization, email sequencing, and sales funnel development- Acquired new clients by networking with HubSpot reps and pitching low cost alternatives- Improved client onboarding process by automating email campaigns, which include the onboarding timeline, HubSpot training, and platform customizations

- Manage collaboration across various teams to create content for internal and external use including recruitment decks, game economy technical papers, social media content, and email campaigns that reach over 1,000,000+ subscribers- Cold approach projects and businesses within the Web3/crypto space in order to setup collaborative partnerships andearned media campaigns- Host and participate in weekly Thought Leader webinars on Twitter Spaces in order to promote social growth

Manhattan, Illinois, Us

-Developed and executed a marketing strategy to establish an online presence; strategy included website development, paid social advertising, SEO development, and creation of 3 blogs-Created content for multiple channels and target audiences on social media platforms; content generated 755,000+ TikTok followers, 80,000+ Instagram followers, 25,000+ Facebook followers and 51,500+ newsletter subscribers-Created an email campaign strategy and newsletter that had an open rate of 32%; used HubSpot to create emails templates, gather assets, A/B test, and deploy

Chicago, Illinois, Us

-Managed the social, video, editorial and influencer teams; held weekly 1:1s, bi-annual performance reviews, gave feedback, and had 3 team members promoted-Increased department revenue by 187% from FY2018 to FY2019 as a result of new product development and offerings; sold new products to prospective and existing clients via in-person presentations and pitches-Increased social engagement by 67%, impressions by 96%, and following by 110%; increase was as a result of improving employee training on content creation best practices and brand voice-Member of The Black Sheep leadership team; presented quarterly results and upcoming goals and forecasts surrounding social following, revenue, generation, and personnel management; played an active role in shaping long-term company direction and media strategy

Chicago, Illinois, Us

-Managed 3 National Social Media Managers who were responsible for the success and education of 40 interns-Created a robust application and training system for intern applicants; automated the training curriculum and tailored content to focus on brand voice, policies, and best practices-Educated team on how to grow their local accounts, including weekly localized content prompt assignments and personalized weekly metric goals; created a formula called Engagement Per Follower (EPF) which determined an account’s success and growth trajectory-Promoted to Director of Media as a result of improving the overall nationwide reach of The Black Sheep, therefore improving the ability to recruit students for marketing positions and increasing revenue

Chicago, Illinois, Us

Oversaw all student Social Media Managers nationwide, keeping interns focused on improving The Black Sheep's digital brand identity at their respective campuses as well as expanding our overall social presence.► Created a training curriculum focused on teaching best practices for localized humor-based social media management.► Facilitated weekly check in calls with campus social media managers to gather insight, answer questions, and educate them on best social media content management practices.

Chicago, Illinois, Us

Oversaw 20+ Student Advertising Sales Managers, ensuring that interns stayed focused, dedicated, and motivated to meet and surpass their market sales goals when approaching, pitching, and selling to local businesses.Performed initial interviews with all potential student candidates and collaborated with the National Sales Director on final hires within all markets.Conducted group and individual training for all Student Advertising Sales Managers via web, video and phone conference calls.Nurtured long-term relationships with clients through frequent communication in an effort to gain consistent feedback ensuring the utmost satisfaction with our services.Ensured that client print ads were updated per issue by assisting in gathering updates and changes from local clients.

Chicago, Illinois, Us

Oversaw the Editorial Manager, Distribution Manager, Social Media Manager, Promotions Manager, and writers to ensure responsibilities were completed in a timely manner.Lead weekly meetings with staff to address current issues and brainstorm ideas for content, marketing, and distribution.Recruited, interviewed and hired students for The Black Sheep positions.Planned monthly social events and weekly promotional events.Conducted final edits of each weekly issue.Maintained a positive work environment for a staff chiefly consisting of unpaid interns

Quincy, Ma, Us

Bachelor Of Arts - Ba, Communication And Media Studies

Education record