Promoted to Marketing Director after 5 months to expand on my role as Innovation Director to lead the development of content and marketing materials for prospective and current clients.

As Innovation Director my role was to identify new opportunities to help expand our offerings/services within the Digital Assets industry. In addition, I led the research and development of a blockchain based software solution centered around solving the outdated data gathering process in the Financial Services industry.

Zuul, an Insurtech company, excels in creating custom middleware solutions designed specifically for complex financial products, including annuity and insurance contracts.Conceived and developed by an RIA with RIAs in mind!

Initially recruited as Media Director and quickly promoted to VP, Marketing. Hired to bring better alignment between client work and company’s internal marketing capabilities to meet client expectations. Responsibilities included overseeing the strategy, creative, media, and website development departments. Business Growth title added with the goal of creating a stronger and more engaging Walk West brand internally and externally that would lead to YOY revenue growth for the agency. Member of the Executive Team, reporting to the CEO. Managed $12M budget and 14 employees in four departments.Clients: Republic Wireless, North Carolina State University, UNC Rams Club, Dominion Fertility, Complete Pet Care, North Carolina State Fair, Advantage Sports and Fitness, Wasabi, AstraZeneca, M&F Bank, SECU, Deutsch Family Wine & Spirits, Swing, PMC Commercial Interiors, Toshiba, Discover Durham

The glue that helps inspire collaboration between between Strategy, Creative, Media, Website Development, and PR teams that drive business results through thoughtful creativity.

When I joined Walk West in December of 2019 I didn’t know what to expect from a two time Inc. Magazine fastest-growing privately held company. Like most people, I had multiple rounds of interviews and got to know the people, culture, and history of the company. But what I didn’t realize was how truly different Walk West was compared to the other agencies I worked for during my 20 year career. In my first week it was clear that Walk West was set up for the future of marketing agencies vs. the standard way most agencies operate. We are an agency of business minded individuals that share an entrepreneur spirit and work-ethic that uses data and research to create personalized marketing strategies for our clients. We are also structured in a way that is closer to Fund Manager’s portfolio than a traditional agency.

Originally hired as a freelancer to work on the largest media client, Lenovo Datacenters. Based on initial results, hired to guide overall client strategic planning, utilizing key market research and presenting recommending image and revenue enhancement recommendations. Reported to the President, direct responsibility for 10 accounts/$20M billing, and managed five-member staff.Clients: Lenovo Data Center Group and Healthcare, Credit Suisse, Raleigh-Durham International Airport, Hyster, Sensus, Civic Federal Credit Union, Boone CVB, Charlottesville CVB, Saint Mary’s School, Chapel Hill CVB, Wilmington and Beaches CVB, Wilson CVB, NC Zoo, NC Aquariums

• Director of media department that includes staff of five; two media supervisors, two media planners and one social media manager• Initiated and implemented first internal managed programmatic trade desk• Developed and executed lead generation campaigns using email marketing and paid media for Lenovo Healthcare and Channel Partners that increased MQLs by 35% over six months• Initiated, developed, and led agency’s analytics offering, which included a proprietary dashboard that monitored each client’s marketing/communication goals through trackable data• Developed, produced and hosted agency podcast (Free Lunch) that focuses on the trending topics within the marketing world; to date, we have 43 episodes, 8,000 listeners and guests who range from the CEO of Salt Life to the president of the Raleigh CVB and a former Olympic athlete • Led creation of multimillion-dollar media plan for Lenovo’s first brand awareness campaign in support of the company’s servers• Instituted agency’s first ad server (DCM), and developed the internal production-to-execution process • Created measurement plans and monthly client presentations to track campaign KPIs• Demonstrated strong cross-discipline collaborative skills that have led to several first-to-market media-driven creative executions• Participated in new business pitches and presentation creation

Client: Lenovo Data Center Group

Free lunch was a marketing podcast that focused on inspirational stories told by top executives in the business world. It started as a way to educated internal teams and matured into an award winning podcast with global reach.Over 3 years we recored 44 episodes and had over 8,000 loyal listeners. Some of our guests range from the President of Salt Life to several CEO's of local triangle-based companies. You can listen on the following platforms:Sound Cloud - https://soundcloud.com/cleanpublishingiTunes – https://itunes.apple.com/us/podcast/free-lunch/id1163895976?mt=2Spotify -https://open.spotify.com/show/0CvWUMBJ7kkdPhxH6ywQ4h

Brine was a marketing agency that helped companies tell more powerful product stories through Strategy and Traction Planning. We focused on the thriving start-up market within the state of North Carolina. Clients include: UnCompany, NC GreenPower, NC SPICE

As a Media Director with a keen creative sense, I create a clear path for brands to filter through the noise and reach their goals. From identifying and quantifying their target audience, positioning media to amplify the creative platform, and executing the most effective and influential media plan possible, I will get your brand to the peak.Clients include: Peter Mayer, IKOhttp://mikemango.com/

Developed strategic plans for clients that included media buying, placing ads, ensuring ad buys stay within budget and optimizing the plan to ensure KPI benchmarks were met. Specialized in communications architecture, working with media and creative teams to develop entertaining, media-agnostic, consumer-driven programs that utilized traditional and non-traditional media channels. Reported to Corporate Media Director, $150M revenue, and directed a 10 member team.•Contributed to the agency’s social/digital process and go-to-market offering which included collaborating with media, creative, production, account, planning and analytic •Spearheaded the agencies first-to-market digital media initiatives by assisting with the first McKinney iPad ad, iPhone app, branded digital tool (Chipit!), Influencer program and LinkedIn-branded page•Developed Marketing objectives, strategies and KPI’s with clients and executed data driven campaigns that out-performed benchmarks -Exceeded CenturyLink’s main KPI (CPA) by 80% and grew market share by 2% by forward thinking programmatic planning, advanced targeting and constant test-and-learn -Strategic digital planning and data led insights over four years led Sherwin-Williams to shift their media spend from traditional to digital by $3MM, while lowering their main KPI (CPA) by 70%, and growing their customer data base by 250% -Executed the Effie (Marketing Effectiveness) award-winning campaign The Mezamashii Run Project for Mizuno Running that led to their highest quarterly sales in company history, a 60% increase in web traffic and 42K more leads•Slashed our media clients non-working media dollars 30% by negotiating the agencies first programmatic buying consolidation while ensuring the continuation of their premium servicesClients: Travelocity, Sherwin-Williams, Nationwide, CenturyLink, Mizuno

Clients include: Foot LockerResponsible for developing and presenting strategic media plans for Foot Locker and their co-op partners that include Nike, Converse, adidas and Asics•Created detailed media strategies for successful new business pitches that grossed over $2M in agency fees•Pioneered the first ever branded ad on Microsoft Xbox that led to 10M added value impressions

Clients include: Jet Blue, ESPNLed and trained a team of four media planners and an assistant planner that developed and negotiated communication plans using the most effective and efficient media.

Client List includes: Virgin Mobile, Starbucks Doubleshot & Bottled Frappuccino, Dave & Busters Sole Media Supervisor in the New York office that worked directly with creative, account, traffic, and production teams to develop marketing, target and media strategies.

Client List includes: Merck - Singulair (DTC), Pepsi Co - Frito Lay brands, NBA, General Electric Managed two assistant media planners that used media research tools to create media plans that would optimize media budgets by medium to help achieve and exceed our clients marketing goals.

Client List includes: Dannon Yogurts, New York State Lottery, ClearasilDeveloped media planning skills and fundamentals by working directly with my supervisor to create competitive analysis and media plans for our clients