Mike Margolin Email & Phone Number

Santa Monica, California

Serve and sponsor RPA's comms strategy, social media strategy, product/experience strategy, technology and automation practices. Help our clients grow their businesses by creating brand-customer experiences that both sides value. Oversee the development of RPAi, our system of automation and AI services. RPA is the largest advertising and marketing agency based in Los Angeles, one of the largest independent agencies in the U.S. and serves our clients as lead agency/AOR for a wide range of strategy, creative, media, analytics and CX responsibilities. Clients include Honda, Farmers Insurance, Apartments .com, La-Z-Boy, Southern California Edison, Spectrum, ampm, Acura, Southwest Airlines, Pocky and Viking Cruises. RPA fosters a people-centered culture among our 500+ associates and has been named an AdAge “Best Place to Work” and "Employer of the Year" by Digiday. Recently LinkedIn ranked RPA one of the best places to grow a career in Marketing & Advertising.

Santa Monica

Led our media strategy practice across channels (television, digital, audio, OOH, etc.) as well as our digital strategy, digital media buying, SEM and CRM teams. Partnered with clients to develop innovative, audience-centric investments through a combination of bought, earned and owned media. Worked closely with RPA creative, strategic planning and research/analytics teams to develop custom marketing strategies for a wide range of RPA clients, crafted to maximize each company's growth. Contributed to growing our media billings by nearly 8x.Previously, as Digital Marketing Director, led the development of client marketing strategies with a focus on digital media planning and buying, search marketing, social media marketing, CRM and digital analytics. Managed a staff of strategists and buyers. Provided leadership related to new/emerging digital media platforms and analytics offerings. Prior to that role I started and incubated multiple digital marketing specialty teams at RPA including CRM/email, SEO, PPC SEM, digital analytics, social media strategy and programmatic marketing. Helped pitch and win new clients for RPA including Farmers Insurance, Southern California Edison, Intuit and Southwest Airlines. Prior positions at RPA:Associate Media DirectorManager of Targeted MarketingEmail Media Supervisor

Los Angeles, California

The Institute of Advanced Advertising Studies (IAAS) is the top training program for young advertising agency professionals in the US. For over 60 years this program has been key to early-career skills development for some of the most impressive people in our business. We provide an intensive curriculum during which participants are exposed to best-in-class guest instructors in various disciplines of advertising, marketing, media and digital platforms. Participants work in small teams on a real-life business challenge, culminating in final presentations to a collection of judges who recognize one winning team with the annual Monty McKinney Award for the most compelling case challenge solution. My primary role is to mentor, advise, counsel and serve as the advocate for our participants, to program each course with master-level instructors and to work with one great brand each year to identify and help solve a marketing problem they haven't quite yet cracked. I partner with talented Associate Directors (alumni of IAAS) who support the program with logistics, coaching and valued perspectives.

Greater Los Angeles Area

Co-led a long-running course in the UCLA Marketing Certificate program called "Advertising in the Digital Age", focusing on media strategies, programmatic, social, SEM, analytics and CRM. Guest lecturers included Google, Facebook & Twitter leaders. Served on Advisory Board for UCLA Extension Marketing program.

Denver, Colorado

Managed client relationships with leading education industry companies for integrated database marketing and analysis. Developed marketing strategy recommendations for clients and assembled custom resources from education market databases. Expanded data mining and customer modeling for key accounts.

Certificate, Artificial Intelligence

This program concentrated on applications and strategies of artificial intelligence for business leaders. It included hands-on.

Bachelor Of Arts - Ba, Philosophy

Emphases on Theory of Knowledge and Social Philosophy. Honors College. Arizona Regents scholar.