Mike Marraccini Email & Phone Number

Tampa, Florida, Us

B2B Start-up: Launched a non-accredited corporate upskilling and reskilling start-up for UMA Education called Nasium Training from inception to implementation. B2B Operational Foundations: Spearheaded the development and functionality around build out for the CRM used to traffic leads through to opportunities. B2B National Demand Generation: Support national corporate engagement marketing initiatives by leading deployment of demand generation opportunities across multiple markets throughout the U.S. Employer Summit Expansion: Working with sales, grew partner participation by more than 200% through improved curated experiences, the introduction of partner and vendor sponsorships led to over $20,000 raised year-over-year, and by refining and tailoring the overall elements of the conference we grew our audience base to mostly C-Suite decision-makers and influencers in healthcare. Strengthen Articulation Partnerships: Launched strategic initiatives across all articulation partnerships throughout the learner and graduate lifecycle resulting in close to 2,000 recent graduates continuing their education with one of our partner schools since 2019 with thousands of our alumni graduates taking advantage of partner school benefits to continue into bachelor and master’s programs. Placement Retention Overhaul: Streamlined the learner lifecycle from career readiness to placement through alumni services and beyond by launching 25+ automated nurture strategies that increase our retention efforts by 60% which helps us meet and exceed ABHES accreditation requirements. Streamline Stakeholder Relationships: Responsible for managing stakeholder relationships, driving collaboration across my team and other teams within marketing to ensure efficient development and implementation of project plans, creative briefs, campaigns, and strategic direction for marketing initiatives.

Sarasota, Florida, Us

Led the team for the agency’s client marketing, brand, and experiential design efforts while standing up the west coast of Florida’s first benefit corporation. Oversaw the rebranding, marketing and communications restructuring, and experiential design of All Faiths Food Bank’s organizational overhaul, expanded the adult continued learning offerings for Ringling College of Art and Design’s Ollie Lifelong Learning Institute, and jumpstarted the nationwide public parks effort, transforming 53-acres along Sarasota Bay into a national public park called The Bay, to name a few. Stood up the first benefit corporation, DreamLarge, on Florida’s west coast while planning and executing multiple international conferences from Amsterdam, The Netherlands, to Sarasota, Florida for PINC – People, Ideas, Nature, & Creativity. A few key points: • Set team strategy through analysis of marketing data, defining clear Objectives & Key Results (OKRs)• Led and managed teams responsible for client deliverables• Increased conversion rates for multiple clients by minimizing CPA which optimized ROI and reduced overall marketing budgets• Provided strategic direction around advertising buys, market analytics, and media influencers• Built operational foundation for start-up benefit corporation• Optimized international conference planning and execution

Sarasota, Florida, Us

Oversaw marketing, public relations, and sales divisions across four brands – Sarasota Ballet, Sarasota Ballet School, Margaret Barbieri Conservatory of Dance, and Dance-The Next Generation. Developed and launched a young professional’s program across multiple cultural institutions to drive generational interest. National promotions and recognitions resulted in three premieres at the Joyce Theatre in New York City, two showcases at Jacob’s Pillow, an invitation to the Kennedy Center’s Ballet Across America, and a three-evening highlight at New York’s City Center.A few key points: • Developed and implemented the re-branding, marketing plan, website, and marketing operating budget for four brands • Transformed annual marketing budget by tripling it through in-kind sponsorships • Managed the advertising, promotions, public relations, and design departments – responsible for media buys, sponsorship, digital content, publicity, grant-writing, copy-editing & internal technologies• Increased gross ticket revenue by over 400% • Increased internet ticket sales revenue 15% in first year; 38% overall • Responsible for total ticket inventory management including dynamic/flexible ticket pricing efforts, research, execution, evaluation and analysis – over $1,000,000 in new, incremental revenue• Oversaw the digital and social strategy• Managed internal systems responsible for email communication, database management and growth efforts • Increased email database from under 5,000 to over 10,000 in 5 years• Decreased overall expense budget by 20% through intense negotiation • Developed program increasing young professional attendance by over 200%• Worked on capital campaigns raising millions in funds for new full-length programs and educational efforts

Bradenton, Fl, Us

Responsible for all public / media relations during the creation of a world-class rowing park located in Sarasota, Florida • Developed, implemented and managed all strategic marketing platforms• Seamlessly worked alongside the graphics and technical departments during nine sporting events• Marketed the sports events bringing more than 100,000 tourists and sporting enthusiasts to Sarasota, boosting economic productivity within the area

Assisted customers to choose and purchase the items that best suited their unique tastes, providing excellent customer service, selling subscription and group sales and processed POS transactions. • Promoted sales using direct mail, internet marketing, community networking, warm calling and lead generation• Negotiated sales prices and contractual terms and executed all sales-related documentation to complete transactions

Arlington, Virginia, Us

Non-Commissioned Officer overseeing operations and public affairs for a logistics and transportation company. Tour to Operation Iraqi Freedom from January 2003 through May 2004. Highest rank: Sergeant/E-5

Worked as a server, bartender, service trainer, and then bar manager throughout my collegiate and military career.

Local television news reporter. Shot, scripted, produced, cut, published daily news stories throughout central Ohio.

Course Certificate, Leading People And Teams

Bachelor Of Science, Media Journalism

General Studies