• Oversaw >200 marketing automation campaigns to ensure PTC delivers a clear, cohesive story to their customer and prospect database • Developed campaign review and optimization frameworks to facilitate data-driven decision making • Provide consultations to demand generation and field marketing teams on how to effectively integrate PTC’s extensive marketing tech-stack into their global campaigns• Work cross-functionally to optimize business processes to gain operational efficiencies and free up resources for more impactful efforts• Introduced AI capabilities to our email marketing program to automate campaign optimization and developed a scalable testing program that drove a cultural change of using data to drive learnings & best practices

• Manage a team of marketing automation specialists & senior specialists• Spent time directly supporting demand generation initiatives including campaign localization, direct mail programs, campaign and web page optimization, and re-marketing programs• Build & maintain multi-channel, integrated campaigns • Continuously analyze operational processes to find and implement new efficiencies

• Collaborate with the Demand Generation & Regional Marketing teams to architect multi-touch campaigns aligned with industry best practices• Understand and implement campaign requirements for different activities, including but not limited to Webcasts, Events, Outbound campaigns, etc.• Build nurture campaign flows, outbound emails, forms, etc.• Work closely with other members of Marketing Operations to ensure proper targeting, lead pass, and reporting is in place for campaign launch

• Develop and implement strategies to drive the marketing department’s net revenue contribution in North America• Construct a seamless customer experience, while increasing sales effectiveness and decreasing overall costs• Show a deep understanding of each buyer persona and execute campaigns mapped to each persona’s buyer journey• Continuously asses, revise and improve lead management initiatives by developing and executing a structured workflow for lead qualification and distribution

• Strategically initiate conversations with potential partners in order to drive business and add value to partner relationships• Build positive partner relationship with key decision makers and influencers• Develop and implement a strategy to drive net revenue in North America, working in partnership with marketing and outside sales, while improving sales effectiveness and decreasing overall cost of sale

• Worked on-site with our customer, C&S Whole Sale Grocers, the largest wholesale grocer in the nation• Day to day coordination of our customer’s perishable freight for up to 15 distribution centers • Maintained data pull and organization of data for trend analysis, reports, and payables• Experienced working directly with the customer  Helped introduce ALC’s Transportation Management System to one of our biggest accounts

• Worked with the logistics coordinator to manage day-to-day operations• Learned how to use new information systems including a real time Transportation Management System• Managed the routes of 12 vehicles while dispatching them as orders were received throughout the day

• Evaluated specific companies and trends in order to meet client goals• Developed spreadsheets and presented information regarding company development• Collaborated as a team member researching for and providing full end data research for client consumption