Mike Maxson Email and Phone Number
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I’m a seasoned Product Marketer, leader, and storyteller. I’m expert in customer development, validated learning, cross-functional leadership, product-market fit, go to market and product launch. My tech career started when I launched MotionBased (a first mover in the digital fitness space), which we sold to Garmin and rebranded Garmin Connect. I then started a fitness division at Magellan, where we launched the first smart fitness watch. While at Nokia, I’ve incubated several digital health and virtual reality products. I’ve worn many hats in my career with both big and small companies. As a result, I have a broad range of skills and a unique ability to tackle any project and navigate complex challenges. Throughout my career, I’ve learned that my true value boils down to the following:- I’m a problem solver- I like to lead- I don’t do anything halfway, I’m all or nothing- I’m a storyteller = PowerPoint master- I’m not afraid to voice my opinion- I help my co-workers before they ask- I’m a self-learner- I value relationships- I develop products and services that customers really want- I water the plantsI’m always open to expanding my network and connecting with other top professionals. Please ping me and let's chat.
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Director Of Product MarketingIfit May 2024 - Present
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Sr. Product Marketing Manager - Software And ServicesGopro Jul 2018 - Jun 2024San Mateo, Ca, Us -
Sr. Product Marketing Manger - Virtual RealityNokia Aug 2016 - Jul 2018Espoo, Southern Finland, FiThe Digital Media division develops professional virtual reality cameras, software, and technologies, while also driving renewal and long-term value for Nokia’s intellectual property portfolio.Responsibilities include product marketing activities for Nokia OZO camera, software, and new product development.• Led a cross-functional team in the development of a product proposal that received $70-million in funding. • Developed robust market requirements and go-to-marketing strategies for high-end professional cameras, software, and services. • Developed and managed product updates, performance, and subscriptions for in-market camera firmware, software, and services. • Created a total addressable market analysis for the emerging 360/VR market, and drove alignment across the organization. • Led research projects to validate the product and business strategies, including; market sizing, purchase drivers, customer segmentation, value proposition, feature prioritization, and price sensitivity. -
Sr. Product Marketing ManagerNokia Jan 2015 - Aug 2016Espoo, Southern Finland, FiDigital Health is an emerging consumer business that's connecting consumers to better health through wearables, devices, and services. • Defined and validated a winning product and feature-set that resonated with customers and differentiated the product in the market.• Developed a go-to-market strategy that was approved by senior Nokia executives. • Successfully led and implemented an Agile approach with a strategic project team that was exploring new market opportunities. • Created and executed a companywide hackathon to generate new product ideation. • Developed and validated a winning value proposition and messaging that was distinctly unique and differentiated in a crowded market.• Gathered and distributed competitive intelligence as the product, experience, and customer expert. Owned the community platform for industry news discovery, sharing, and community.
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Sr. Product Marketing ManagerHere, A Nokia Company Aug 2014 - Dec 2014Eindhoven, North Brabant, NlEveryday Adventure is a stealth consumer business at Nokia. EA is developing a new category of purpose built connected devices, apps and a cloud service with a focus on imaging and location services.• Performed market and competitive analysis through industry research, consumer interviews, and competitive product experiences to identify product opportunity, differentiation, and positioning for current and future products. • Collaborated with product and marketing teams to define strategic product direction, consumer value propositions, and key marketing messages. • Led the product and executive team to define a product offering that balanced customer value and financial margins.• Created product messaging, requirements, and tone for outbound marketing materials, including: packaging, web, video, and support materials. • Provided insightful product experience and design feedback through extensive field testing in real world conditions. • Developed go-to-market strategies that fit the business model, channels and customers. -
Sr. Product And Marketing Manager - Fitness & Wearable TechnologyMagellan (Mitac Digital Corporation) Jun 2010 - Aug 2014San Dimas, California, UsMagellan is a leading consumer electronics company with automotive, outdoor, and mobile products. My team is responsible for fitness hardware and software products.– Defined fitness vision, strategy and product roadmap with input from fitness team, usage data, market research, and competitive intelligence.- Defined product scope, and crafted high and low-level requirements.- Communicated the product strategy, roadmap, and value proposition to all divisions of the company.- Guided the project management of hardware, software, and marketing materials.- Developed and executed product positioning, product messaging, and go to market strategies.- Created worldwide marketing materials, including: press releases, packaging, product videos, photo assets, social campaigns, and web pages.- Determined retail channel, product placement, price and promotion strategies.- Successfully supported the sales team with account lists, winning presentations, and led key account engagement. -
Senior Product Manager - Garmin ConnectGarmin International Oct 2005 - Feb 2011Olathe, Ks, UsGarmin Connect, a division of Garmin International, is a social web application for athletes and outdoor enthusiasts that translates GPS data into enriching information for performance analysis, activity tracking, and route sharing.• Responsible for development life-cycle; including, consumer research, competitive analysis, functional requirements, mock-ups, use cases, functional testing, launch, and post launch improvements.• Led cross-functional teams in an agile development environment to achieve aggressively scoped projects in 6 week development cycle.• Developed search feature that accesses 20-million activities, the largest repository of GPS activities in the world.• Developed location based photo application for auto and mobile devices using Panoramio and Google Maps APIs.• Redesigned and wrote content pages to simplify the user experience and clarify the marketing message.• Wrote and implemented functional test plans for front-end, data quality, and device testing.• Led the internationalization of website into 20 languages and unit formats. -
Product And Marketing ManagerMotionbased (Acquired By Garmin) 2004 - Sep 2005MotionBased was a first-mover in the GPS fitness web application space, and solidified its leadership position when acquired by Garmin in 2005.• Recruited by MotionBased co-founders to help position the company for funding or acquisition.• Increased the company's value by introducing multiple revenue streams; including, subscription, device, and advertising sales.• Developed viral marketing strategies that leveraged a wealth of trails and routes contributed by users.• Managed partner relationships with manufacturers, publications, and consumer groups.
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Sales Manager, North AmericaPhenix Ski And Sports 2000 - 2003
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Vp Of Product Development And SalesAcucraft 1998 - 2000
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Product Development ManagerAg-Chem Equipment Company 1996 - 1998
Mike Maxson Skills
Mike Maxson Education Details
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Hartwick College -
University Of St. Thomas - Opus College Of BusinessBusiness And Administration
Frequently Asked Questions about Mike Maxson
What company does Mike Maxson work for?
Mike Maxson works for Ifit
What is Mike Maxson's role at the current company?
Mike Maxson's current role is Director of Product Marketing at iFIT | GoPro | Nokia | Garmin.
What is Mike Maxson's email address?
Mike Maxson's email address is mk****@****ail.com
What is Mike Maxson's direct phone number?
Mike Maxson's direct phone number is +3587140*****
What schools did Mike Maxson attend?
Mike Maxson attended Hartwick College, University Of St. Thomas - Opus College Of Business.
What skills is Mike Maxson known for?
Mike Maxson has skills like Product Management, Product Marketing, Strategy, Mobile Devices, Cross Functional Team Leadership, Competitive Analysis, Start Ups, Management, Product Development, Product Launch, Agile Methodologies, User Experience.
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