Mike Maxson Email & Phone Number

San Mateo, Ca, Us

Espoo, Southern Finland, Fi

The Digital Media division develops professional virtual reality cameras, software, and technologies, while also driving renewal and long-term value for Nokia’s intellectual property portfolio.Responsibilities include product marketing activities for Nokia OZO camera, software, and new product development.• Led a cross-functional team in the development of a product proposal that received $70-million in funding. • Developed robust market requirements and go-to-marketing strategies for high-end professional cameras, software, and services. • Developed and managed product updates, performance, and subscriptions for in-market camera firmware, software, and services. • Created a total addressable market analysis for the emerging 360/VR market, and drove alignment across the organization. • Led research projects to validate the product and business strategies, including; market sizing, purchase drivers, customer segmentation, value proposition, feature prioritization, and price sensitivity.

Espoo, Southern Finland, Fi

Digital Health is an emerging consumer business that's connecting consumers to better health through wearables, devices, and services. • Defined and validated a winning product and feature-set that resonated with customers and differentiated the product in the market.• Developed a go-to-market strategy that was approved by senior Nokia executives. • Successfully led and implemented an Agile approach with a strategic project team that was exploring new market opportunities. • Created and executed a companywide hackathon to generate new product ideation. • Developed and validated a winning value proposition and messaging that was distinctly unique and differentiated in a crowded market.• Gathered and distributed competitive intelligence as the product, experience, and customer expert. Owned the community platform for industry news discovery, sharing, and community.

Eindhoven, North Brabant, Nl

Everyday Adventure is a stealth consumer business at Nokia. EA is developing a new category of purpose built connected devices, apps and a cloud service with a focus on imaging and location services.• Performed market and competitive analysis through industry research, consumer interviews, and competitive product experiences to identify product opportunity, differentiation, and positioning for current and future products. • Collaborated with product and marketing teams to define strategic product direction, consumer value propositions, and key marketing messages. • Led the product and executive team to define a product offering that balanced customer value and financial margins.• Created product messaging, requirements, and tone for outbound marketing materials, including: packaging, web, video, and support materials. • Provided insightful product experience and design feedback through extensive field testing in real world conditions. • Developed go-to-market strategies that fit the business model, channels and customers.

San Dimas, California, Us

Magellan is a leading consumer electronics company with automotive, outdoor, and mobile products. My team is responsible for fitness hardware and software products.– Defined fitness vision, strategy and product roadmap with input from fitness team, usage data, market research, and competitive intelligence.- Defined product scope, and crafted high and low-level requirements.- Communicated the product strategy, roadmap, and value proposition to all divisions of the company.- Guided the project management of hardware, software, and marketing materials.- Developed and executed product positioning, product messaging, and go to market strategies.- Created worldwide marketing materials, including: press releases, packaging, product videos, photo assets, social campaigns, and web pages.- Determined retail channel, product placement, price and promotion strategies.- Successfully supported the sales team with account lists, winning presentations, and led key account engagement.

Olathe, Ks, Us

Garmin Connect, a division of Garmin International, is a social web application for athletes and outdoor enthusiasts that translates GPS data into enriching information for performance analysis, activity tracking, and route sharing.• Responsible for development life-cycle; including, consumer research, competitive analysis, functional requirements, mock-ups, use cases, functional testing, launch, and post launch improvements.• Led cross-functional teams in an agile development environment to achieve aggressively scoped projects in 6 week development cycle.• Developed search feature that accesses 20-million activities, the largest repository of GPS activities in the world.• Developed location based photo application for auto and mobile devices using Panoramio and Google Maps APIs.• Redesigned and wrote content pages to simplify the user experience and clarify the marketing message.• Wrote and implemented functional test plans for front-end, data quality, and device testing.• Led the internationalization of website into 20 languages and unit formats.

MotionBased was a first-mover in the GPS fitness web application space, and solidified its leadership position when acquired by Garmin in 2005.• Recruited by MotionBased co-founders to help position the company for funding or acquisition.• Increased the company's value by introducing multiple revenue streams; including, subscription, device, and advertising sales.• Developed viral marketing strategies that leveraged a wealth of trails and routes contributed by users.• Managed partner relationships with manufacturers, publications, and consumer groups.

Education record

Executive Masters, Business And Administration