Mike Mayfield Email and Phone Number
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Highly successful business executive with over 30 years of experience in healthcare, consumer package goods, consumer electronics, B2B Marketing, commercial goods, publishing, online learning and marketing agencies. • Over 4 years of corporate brand management, brand development, and brand governance. • Over 25 years of experience in marketing strategy, customer profiling and segmentation, positioning and messaging strategies, traditional and digital marketing, and branding.• Over 27 years of successful planning and implementation of hundreds of consumer and B-to-B marketing programs.• Effectively supervised and managed individuals and teams of marketing and brand communications professionals, web marketers, social media and mobile marketers, direct marketers, and product marketers. Promoted frequently to positions of increasing responsibility.• Resourceful and adept at translating organizational strategy into achievable marketing plans and programs.• Strong analytical, return on marketing investment (ROMI) tracking, creative, strategic, process development, written, and presentation skills.• 20 years of experience in global marketing strategy and execution.Specialties: Branding,, Brand Governance, Corporate Identity Development, Web Marketing, Social Media, Demand Generation, Database Marketing, Mobile Marketing, Direct Marketing, Email Marketing, SEO/SEM, Online Media, Marketing Communications, Advertising, Marketing Strategy and Planning, and Product Marketing
Excellus Bcbs
View- Website:
- excellusbcbs.com
- Employees:
- 2556
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Manager, Digital Engagement And AutomationExcellus Bcbs May 2022 - PresentRochester, New York, United States
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Brand Development ManagerXerox Apr 2017 - Apr 2022Rochester, New YorkResponsible for development, management, and governance of the Xerox brand. Responsibilities include corporate identity development, guidelines management, brand application processes, brand application governance, naming, and consulting marketing teams on marketing and branding best practices. -
Product Marketing And Operations ManagerGetinge North America May 2016 - Apr 2017Rochester, New YorkProduct Marketing and Operations Manager for infection control integrated workflow software and Operating Room Integration Software. Responsibilities included marketing strategy, marketing communications, demand generation, sales enablement, customer service management, and product implementation team management. -
Consumer Marketing ManagerExcellus Bcbs Mar 2013 - May 2016Rochester, New York AreaLeads strategy and execution of marketing plans for the consumer market, including Medicare and the individual under 65 market resulting from the Affordable Care Act. Responsibilities included marketing strategy and planning, marketing communications development, demand generation and sales enablement, direct marketing, email marketing, and digital marketing including web and social media marketing.
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Worldwide Marketing Director, Ebusiness Strategy, Social Media, And MobileEastman Kodak Mar 2011 - Mar 2013Rochester, New York AreaResponsible for worldwide strategy, planning and execution of digital marketing communications including social media, mobile marketing, and ecommerce. Managed staff of Marketing professionals. -
Worldwide Interactive Marketing Manager, Cmo OfficeEastman Kodak Aug 2006 - Mar 2011Rochester, New York AreaResponsible for strategy and execution of consumer interactive and digital demand generation CRM branding programs World Wide. Led development and execution of Interactive and direct marketing demand generation strategy for Kodak’s consumer digital products. Included CRM and direct marketing communications, paid search, social media, online display, and Kodak.com content.
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Worldwide Interactive And Crm Marketing Manager, Consumer Digital GroupEastman Kodak Company Aug 2004 - Aug 2006Rochester, New York AreaResponsible for creation and ongoing management of World Wide demand generation CRM programs that support corporate and regional goals for customer acquisition, retention, and revenue generation. Responsibilities included marketing strategy and program execution. Developed database customer segmentation strategies, email marketing, and ecommerce strategies.
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Worldwide Direct Marketing Manager, Kodak ProfessionalEastman Kodak Apr 2002 - Aug 2004Rochester, New York AreaResponsible for development and management of interactive and CRM B2B demand generation programs for pro photographers and labs. Managed digital loyalty programs, and marketing database. Responsibilities included marketing segmentation and data analytics. Managed team of direct and database marketing professionals.
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Director, Internet MarketingElement K Nov 2000 - Mar 2002Rochester, New York AreaManaged a team of internet marketing professionals responsible for brand building, lead generation, direct response marketing, and customer retention.• Developed and executed an internet marketing strategy that included email lead generation, online display advertising, ezine sponsorship, guerilla marketing, and search engine marketing.• Led team of designers and developers to create and launch the company’s first corporate website. • Assisted the VP of marketing in the development of advertising, positioning, and rebranding efforts that led to the establishment of Element K as the #2 brand in the e-Learning marketplace.• Responsible for development and management of print and online marketing communications materials to support branding and sales efforts • Developed and launched an integrated product marketing plan for $15 million online learning management system product. Generated over 1000 qualified leads in 3 months for launch.• Overall responsibility for development and management of a corporate marketing database. -
Manager Of Product Marketing, Element K JournalsElement K May 1999 - Nov 2000Rochester, New York AreaOverall responsibility for marketing and revenue generation for journals publishing division. All revenue generated, over $17,000,000 annually, was the result of Internet marketing, direct mail, and CRM targeted at consumers and professionals.• Created and managed overall marketing plans for over 30 products. Marketing mix included internet promotions, direct mail, email, partnerships, and telemarketing. Also responsible for pricing strategies, promotional strategies, positioning, and creative strategies.• Responsible for a $4,500,000 direct marketing budget.• Managed a team of 5 product marketers, internet marketing designers, list managers, and print/lettershop production managers.
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Product Marketing Manager, Element K JournalsElement K Mar 1998 - May 1999Rochester, New York AreaResponsible for marketing plans and execution of strategies for a product group.• Created marketing plans and promotional models to support the marketing of 14 products.• Created value propositions, established price points, conducted list research, provided creative direction, wrote copy, developed compelling offers, and approved production of promotions.
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Area District Manager, Automatic Data ProcessingAdp Jun 1997 - Mar 1998Rochester, New York AreaResponsible for marketing and sales of payroll processing services to local small businesses.• Developed a lead generation marketing plan that included direct mail and telemarketing to small businesses in the Rochester area. Mined database of market intelligence to select target prospects. Conducted prospect presentations and product sales. -
Account ExecutiveImpco Direct Response Marketing Sep 1990 - Jun 1997Rochester, New York AreaResponsible for successfully developing and selling integrated consumer and B to B direct marketing programs for over 30 clients, including P&G, Pillsbury, and Tyson Foods.• Overall responsibility and accountability for successfully selling, developing and executing integrated direct marketing programs that included printing, bindery, lettershop, database marketing, sales collateral, inbound and outbound telemarketing, analytics, and fulfillment services.• Exceeded objectives and goals in terms of program effectiveness, customer service, and sales objectives for each program and client relationship. Generated over $2.5 million in billings annually.
Mike Mayfield Skills
Mike Mayfield Education Details
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Economics
Frequently Asked Questions about Mike Mayfield
What company does Mike Mayfield work for?
Mike Mayfield works for Excellus Bcbs
What is Mike Mayfield's role at the current company?
Mike Mayfield's current role is Manager, Digital Engagement and Automation.
What is Mike Mayfield's email address?
Mike Mayfield's email address is mi****@****lus.com
What is Mike Mayfield's direct phone number?
Mike Mayfield's direct phone number is +158531*****
What schools did Mike Mayfield attend?
Mike Mayfield attended University Of Rochester.
What are some of Mike Mayfield's interests?
Mike Mayfield has interest in Mobile Marketing, Skiing, Social Media, Web Marketing, Digital Marketing, Hiking, Camping, Running, 1 Marketing.
What skills is Mike Mayfield known for?
Mike Mayfield has skills like Direct Marketing, Digital Marketing, Marketing Strategy, Email Marketing, Crm, Marketing Communications, Multi Channel Marketing, Online Advertising, Product Marketing, Integrated Marketing, Social Media, Lead Generation.
Who are Mike Mayfield's colleagues?
Mike Mayfield's colleagues are Danielle Jungquist, Mha, Paul Panebianco, Charles Amara, Katharine Burrows, Bsn Rn Crn, Kaitlin Wilson, M Christenson, Rebecca Wilhelm.
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Mike Mayfield
North Bend, Wa5ascentium.com, themayfields.com, gwoccmed.com, sweepswizard.com, bigfishgames.com3 +150967XXXXX
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