Mike Mayfield Email & Phone Number

Rochester, New York, United States

Rochester, New York

Responsible for development, management, and governance of the Xerox brand. Responsibilities include corporate identity development, guidelines management, brand application processes, brand application governance, naming, and consulting marketing teams on marketing and branding best practices.

Rochester, New York

Product Marketing and Operations Manager for infection control integrated workflow software and Operating Room Integration Software. Responsibilities included marketing strategy, marketing communications, demand generation, sales enablement, customer service management, and product implementation team management.

Rochester, New York Area

Leads strategy and execution of marketing plans for the consumer market, including Medicare and the individual under 65 market resulting from the Affordable Care Act. Responsibilities included marketing strategy and planning, marketing communications development, demand generation and sales enablement, direct marketing, email marketing, and digital marketing including web and social media marketing.

Rochester, New York Area

Responsible for worldwide strategy, planning and execution of digital marketing communications including social media, mobile marketing, and ecommerce. Managed staff of Marketing professionals.

Rochester, New York Area

Responsible for strategy and execution of consumer interactive and digital demand generation CRM branding programs World Wide. Led development and execution of Interactive and direct marketing demand generation strategy for Kodak’s consumer digital products. Included CRM and direct marketing communications, paid search, social media, online display, and Kodak.com content.

Rochester, New York Area

Responsible for creation and ongoing management of World Wide demand generation CRM programs that support corporate and regional goals for customer acquisition, retention, and revenue generation. Responsibilities included marketing strategy and program execution. Developed database customer segmentation strategies, email marketing, and ecommerce strategies.

Rochester, New York Area

Responsible for development and management of interactive and CRM B2B demand generation programs for pro photographers and labs. Managed digital loyalty programs, and marketing database. Responsibilities included marketing segmentation and data analytics. Managed team of direct and database marketing professionals.

Rochester, New York Area

Managed a team of internet marketing professionals responsible for brand building, lead generation, direct response marketing, and customer retention.• Developed and executed an internet marketing strategy that included email lead generation, online display advertising, ezine sponsorship, guerilla marketing, and search engine marketing.• Led team of designers and developers to create and launch the company’s first corporate website. • Assisted the VP of marketing in the development of advertising, positioning, and rebranding efforts that led to the establishment of Element K as the #2 brand in the e-Learning marketplace.• Responsible for development and management of print and online marketing communications materials to support branding and sales efforts • Developed and launched an integrated product marketing plan for $15 million online learning management system product. Generated over 1000 qualified leads in 3 months for launch.• Overall responsibility for development and management of a corporate marketing database.

Rochester, New York Area

Overall responsibility for marketing and revenue generation for journals publishing division. All revenue generated, over $17,000,000 annually, was the result of Internet marketing, direct mail, and CRM targeted at consumers and professionals.• Created and managed overall marketing plans for over 30 products. Marketing mix included internet promotions, direct mail, email, partnerships, and telemarketing. Also responsible for pricing strategies, promotional strategies, positioning, and creative strategies.• Responsible for a $4,500,000 direct marketing budget.• Managed a team of 5 product marketers, internet marketing designers, list managers, and print/lettershop production managers.

Rochester, New York Area

Responsible for marketing plans and execution of strategies for a product group.• Created marketing plans and promotional models to support the marketing of 14 products.• Created value propositions, established price points, conducted list research, provided creative direction, wrote copy, developed compelling offers, and approved production of promotions.

Rochester, New York Area

Responsible for marketing and sales of payroll processing services to local small businesses.• Developed a lead generation marketing plan that included direct mail and telemarketing to small businesses in the Rochester area. Mined database of market intelligence to select target prospects. Conducted prospect presentations and product sales.

Rochester, New York Area

Responsible for successfully developing and selling integrated consumer and B to B direct marketing programs for over 30 clients, including P&G, Pillsbury, and Tyson Foods.• Overall responsibility and accountability for successfully selling, developing and executing integrated direct marketing programs that included printing, bindery, lettershop, database marketing, sales collateral, inbound and outbound telemarketing, analytics, and fulfillment services.• Exceeded objectives and goals in terms of program effectiveness, customer service, and sales objectives for each program and client relationship. Generated over $2.5 million in billings annually.