Responsible for the successful development and deployment of lead nurturing recruitment campaigns for the US Army encompassing email, video, banner, SMS, and website tactics Manage tasks and provide leadership to the delivery team that includes Account Managers, Strategists, Creative, Architects, Developers, Business Analysts, and Quality EngineersMaintain accurate financial records for monthly burn, forecasts, and allocations throughout task order period of performanceIdentify opportunities for process improvement and implement solutions leveraging software/tools permitted for use by clientCreated a comprehensive status page within Confluence to keep cross-functional teams informed across 10-15 concurrent campaigns in different stages of project lifecycle; format adopted by other project managers by teams’ request

Produced 250+ episodes researching and analyzing the Eurovision Song Contest from a US perspective, reaching a global audience with 100,000+ downloadsRecord, edit, and distribute episodes weekly (Jan-May) and bi-weekly (June-Dec)Create promotional materials for each episode including descriptions, show notes, audiograms, social media posts, blog posts, and artworkCoordinate remote guest appearances including scheduling, audio setup and technical support, interviewing, and post-appearance follow upPresented at Pop Conference 2023 on the topic of how the Contest and its fandom navigated the Covid-19 pandemic in 2020 and 2021Remotely facilitated roundtable discussion for students at Erasmus University in the leadup to the 2021 Eurovision Song Contest

Executed email and SMS campaigns for a portfolio of ~50 clients for the 2023 open enrollment seasonDrafted custom messaging highlighting changes in benefits programs, encouraging enrollment in underutilized benefits, and promoting the use of ALEX decision support productsFacilitated project management for ~20 clients including creating timelines, delivering drafts, nudging clients to provide copy feedback/approval, and transitioning client to the automation manager upon final copy approvalConducted ~10 discovery calls for prospective clients, explaining the campaign offering and soliciting requirements to complete deliveryLeveraged Google Apps Scripts to automate initial client folder/file creation, allowing for consistency across the portfolio and reducing initial setup time from minutes to seconds

Completed Certificate in Full Stack Web Development from Actualize Coding BootcampCore technologies included Ruby, Rails, JavaScript, and React.js Special emphasis on API-driven development, version control with Git, professional tooling, team collaboration, and continual learning

Supported an international health/wellness app product management team with improving their understanding of the US employment benefits and healthcare ecosystem Collaborated with digital marketing team to brainstorm biweekly newsletter topics and identify information sources for copywritersCreated high-level presentations using Google Slides and Miro to explain topics such as non-medical benefits (e.g. Dental, Vision, FSA/HSA) and the open enrollment cycle from the end user’s perspective to inform product development decisionsProduced a client-specific open enrollment communications experience explaining benefit options across 7 health plans including costs, example scenarios, eligibility requirements, and definitions for insurance jargonAssembled bi-weekly newsletter collecting health/wellness/regulatory stories to share with the companyUpdated backend databases to remove redundancies in medical conditions and improve triggers for Natural Language Processing platform

Coordinated globally distributed cross-functional teams to deliver timely, flawless, and FDA-compliant HTML emails, digital banners and WordPress websites for a major pharmaceutical clientReviewed submitted collateral, documented jobs in budget sheets and work logs, submitted projects to offshore development teams, ushered created assets through QA, client review, Salesforce testing, and final delivery in Veeva PromoMatsCreated project schedules and maintained daily contact with clients to provide status updates, receive approvals, and troubleshoot potential blockersProactively optimized training program reducing onboarding time from 10 weeks to 4 weeks and ensuring up-to-date process documentation; successfully trained 12 new project managers across 3 brands and 2 offices (Chicago and Mexico City)

Led 9-person front-end development team implementing, troubleshooting, and updating ALEX on Leave of Absence, a web-based scripted interactive conversation guiding users through the process and benefits associated with FMLA/short-term disability leavesCreated statement of work template to provide customer-friendly language and technical implementation instructions within a single document, facilitating communication among all stakeholdersAnalyzed scope of work requirements for customization requests, authoring user stories and defining acceptance criteria to provide multiple implementation optionsConducted user acceptance testing for feature builds and annual updates in collaboration with product, engineering, creative services, QA, and customer-facing teamsCorrected inefficiencies and faulty logic in JavaScript, enabling product customization for clientsBecame SME in LOA; third-most knowledgeable person about the product behind the product owner and the QA lead

Internal project manager supporting implementation, customization, and debugging of Jellyvision's library of SaaS benefits communications products, specifically ALEX Benefits CounselorMaintained rotating portfolio of 20-25 enterprise clients, including 8 Fortune 500 companies, juggling 4-8 concurrent multi-phase implementations throughout open enrollment seasonPerformed bug triage/light troubleshooting, built customizations, escalated larger issues, and ushered releases to/from QACoordinated weekly remote and in-studio recording sessions with freelance voice talent on behalf of entire content specialist teamWrote customized scripted content fusing client needs and messaging with Jellyvision's user-centric editorial styleEnsured seamless communication across customer-facing, creative services, and engineering teams; maintained internal documentation and tutorials for technical and non-technical audiences

Owned social media, website, digital communications, and implementation of technology solutions for the Oberlin Alumni AssociationSupervised migration of 40,000+ records for Oberlin’s online alumni directory; collaborated with vendors, internal/external data teams, campus stakeholders, and alumni volunteer product testers throughout implementationImplemented ObieCRW Guidebook mobile app, reducing Commencement Reunion Weekend printing costs by more than 50% while opening new channels of communication with alumniLeveraged Qualtrics survey tools to facilitate 2015 Alumni Trustee Election, doubling participation compared to 2013 electionPublished monthly email newsletter delivered to ~24,000 alumni, achieving an average open rate of 30.6%Collaborated with Alumni Leadership Council on ad hoc print and online engagement campaignsContributed articles to the Oberlin Alumni Magazine, the Office of Development Illuminate Campaign newsletter, and the Oberlin Webteam blogAdministered budget and online application process for Alumni in Service to Oberlin College grant program, providing funding assistance for 20-25 alumni campus visits per school year

Managed day-to-day operations of a 6-lane bowling center within the Oberlin College Student Union, serving students, staff, faculty, and the general publicSupervised and trained staff of 10-14 students each semester in the areas of stellar customer service, proactive machine maintenance, office administration, and coachingMaintained accurate and detailed records for 17+ concurrent bowling leagues and 300+ bowlers each season, including scores, averages, payments, and achievementsEstablished social media and digital channels, correlating with a 17% increase in revenue over 12-month periodOptimized website with integration of league standings reporting software, Google Forms party reservation system, and an RSS feed for hours updates

Earned a Master of Arts in Television, Radio and Film from the S.I. Newhouse School of Communications at Syracuse University

Managed day-to-day operations of a 6-lane bowling center within the Oberlin College Student Union, serving students, staff, faculty, and the general publicSupervised and trained staff of 10-14 students each semester in the areas of stellar customer service, proactive machine maintenance, office administration, and coachingMaintained accurate and detailed records for 17+ concurrent bowling leagues and 300+ bowlers each season, including scores, averages, payments, and achievementsAchieved USBC Silver level coaching certificationEarly adopter of Sport Bowling and PBA Experience programs by creating a league options for elite and professional bowlers thereby attracting a new segment of customers; featured in USBC’s quarterly membership magazine