• Creative direction/brand management of league-level and team-specific branding• Strategic positioning of USFL teams in local markets • Lead market launch initiatives • Oversee all marketing operations and gameday activation across USFL hubs• Design and approval of USFL apparel and merchandise for 2023 season

Leadership of marketing initiatives and brand identity for the inaugural season and sustained success of the USFL• Development of brand initiatives which serve to cultivate brand affinity among all fan segments• Direction of league-wide in-stadium merchandise strategy• Oversight of gameday experience and operational execution• Integration of partner assets as related to sponsorship activation fulfillment • Management and direction of agency partners

Independent consultant providing sponsorship strategy and experiential marketing expertiseAbbott LaboratoriesBrand marketing and experiential activation at CES 2022Procter & GambleTokyo 2020 Olympic Games sponsorship and onsite activation planning

Tokyo 2020 - Comcast Business Olympic / Paralympic athlete partnerships• Brand strategy, athlete recommendations and contract negotiation for national endorsements• Facilitated all logistics coordination between client, production company, the US Olympic Committee and Olympic/Paralympic National Governing Bodies for national television spotTokyo 2020 - Intel Summer Olympics project management• Brand strategy for announcement of technological experiences to be featured during Tokyo 2020 Olympic Games sponsorship• Directed all planning, logistics and activation of 200-person international press conferencePyeongchang 2018 - Intel eSports Olympic Activation• Directed eSports brand strategy for Intel’s first Olympic activation as a Worldwide TOP partner• Managed all stakeholders (client, IOC, POCOG, client partners, external vendors) to bring multi- million-dollar eSports programs from concept to execution in under three months• Partnership lead for Intel Extreme Masters eSports tournament – the first Olympic-affiliated eSports event in Olympic history – and the Intel Gaming Lounge activation in Athlete VillageRio 2016 - Procter & Gamble Olympic Activation• Managed the coordination of the IOC and Rio 2016 Organizing Committee across planning, strategy and execution, including the year-long direction and coordination of vendors across three countries• Management of 75-day Athlete Village experiential activation throughout the Olympic and Paralympic Games, including supervision of 40 staff and P&G brand ambassadorsLondon 2012 - Procter & Gamble Olympic Activation• Project planning, operations and execution of brand experiences in the P&G Family Home as part of Olympic Games TOP Partnership• On-site manager of P&G Family Home brand activations, including the Gillette Lounge, Pampers Playground and interactive experiences for Tide/Downy, Duracell and Crest

ExxonMobil - Mobil 1 Racing and NBA Partnership Strategy • Strategic overview of NBA brand ambassador partnership and national motorsports sponsorship, including brand management, planning, asset and execution of tradeshows and nationwide hospitality programs• Analysis of research, insights and industry trends to guide brand strategy• Supervision, goal setting and evaluations of direct reportsHewlett Packard Enterprise • Strategy, logistics management and onsite execution for C-level experiential experiences at the Ryder Cup (Paris, France) and the Formula 1 United States Grand Prix (Austin, TX)Golden 1 Credit Union • Managed key relationships for NBA naming rights sponsorship between client and the Sacramento Kings• Line-by-line oversight of contractual assets, including execution, fulfillment, audit and negotiation• Led the identification of incremental sponsorship opportunities and organic growthSPEED – NASCAR and Enthusiast Marketing • Strategy, planning and execution of nationwide marketing and experiential activations• NASCAR Road Tour and Enthusiast activations (MotoGP, AMA Supercross, Barrett-Jackson, Pinks All Out) • Hiring, training and management of SPEED Road Tour team and SPEED Brand Ambassadors/Models• Led data acquisition/social communication strategy for 200,000-person affinity marketing program

SunTrust – 2019 NCAA football event activationBlue Diamond Almonds - 2019 Boston Marathon event activationNBA - 2019 All-Star Weekend sponsor activation (Charlotte, NC)NCR – 2017 MLS partnership with the Atlanta UnitedCapital One – 2017 Food/Music festivalsCintas - 2013-2015 President's Club Rewards ConferencesLowe’s - Team Lowe's Racing NASCAR Hospitality

Led event marketing promotions with MTV, Citibank, American Eagle Outfitters and MaximHired, trained and managed Campus Ambassadors across four states (FL, GA, SC, AL)Developed strategy and execution model for multi-state mobile marketing tour