Mike Mcgillivray Email & Phone Number

Springfield, Oregon, United States

Eugene, Oregon, United States

• Launched internal video production department including planning, budgeting and execution• Promoted client businesses and programs through advertising and marketing• Produced videos, and TV and radio commercials to increase sales and business traffic• Wrote engaging copy to clearly communicate information, increase awareness and improve clients public image• Directed video productions, captured video and audio, coached talent to obtain best performance• Edited video, audio and created graphics with Adobe Creative Cloud including Premiere Pro, After Effects, Audition, Photoshop and Illustrator• Collaborated with account managers and clients to produce engaging messaging• Organized projects, tracked job status, and due dates with project tracking software

Eugene, Oregon Area

• Developed and executed creative strategies and marketing collateral to increase company sales• Generated ideas for advertising campaigns and events with marketing team• Planned for television and radio advertising including development of creative concepts and script-writing• Managed production schedules, worked with vendors, sales staff and customers for testimonials• Partnered with general managers to create messaging to increase sales• Coordinated billing, budgets and payments for production expenses

Eugene, Oregon

• Implemented standards and protocols for newly created in-house video production department• Planned and executed client social media accounts, engaged online community through posts and comments• Analyzed and coordinated client Google Ads, Facebook Ads and Mailchimp campaigns • Established relationships with media to pitch news stories for client events and products• Produced TV commercials and web videos to publicize client products and services• Trained clients on Joomla content management system and updated client websites• Researched complex topics and wrote client blogs and newsletters

• Researched client businesses to create a clear and creative advertising message• Engaged with customers through advertising to increase client revenue• Wrote creative television scripts to clearly communicate advertising messages• Directed client and talent during video production and adapted to each situation• Edited video and audio using Avid Media Composer, Final Cut Pro and Adobe CS

• Supervised staff of 30 people in the daily news-gathering operations at the top-rated news station in Eugene• Formed relationships with elected officials, public relations representatives and community members to gather information regarding news stories• Planned for coverage of scheduled news events and remained ready for breaking news• Coordinated satellite uplinks and downlinks with network broadcasting partners• Hired, trained, supervised and evaluated college interns in broadcast journalism

• Produced and photographed visual and creative news stories within daily deadlines• Worked as a team with reporters and newsroom staff to bring information to viewers through television news stories• Recommended story ideas during morning news production meetings regarding coverage of current events• Edited video and audio using Sony Digital News Editing program• Supervised, trained and evaluated news photographer intern

• Communicated with public figures and community members to gather information regarding news stories• Produced news stories through creative shooting, writing, and editing of news stories on a daily deadline• Implemented new format of KTVL website by partnering with CBS webmasters• Designed and added content to KTVL webpage

• Shot and edited news stories for 2 evening newscasts on a daily deadline• Field produced live shots including selecting location and setting up remote broadcast equipment• Edited video from CBS news feeds according to scripts written by producers• Floor-directed newscast and communicated with news anchors during live newscast