Michael Mcglothlin Email & Phone Number

Swansea, Gb

Los Angeles, Us

Designed, implemented, and executed go-to-market sales strategy for brand launch in Florida.Managed distributor execution and activation, achieving over 200 points of distribution in the first 90 days.Developed regional chain relationships, creating a long-term foundation for growth and execution.Led and implemented national sales direction on retail execution best practices, doubling new placements in the first 90 days.

Louisville, Kentucky, Us

Louisville, Kentucky, Us

Manage and measure distributor partners executing target market development producing growth of +25%Implementing brand building strategy utilizing presentation and relationship solution selling.Develop and execute consumer pull market strategies with tactical merchandising in retail establishments.Facilitate and manage territory distributor relationships with multiple wholesale partnersManage local budgets/spending to increase brand visibility.Develop, manage, and build account relationships with over 60 top retailers within the East and Central Florida markets.

Miami, Florida, Us

Managed 22+ percent growth within assigned territory covering 4 metro markets within the Florida PanhandleEffectively delegated tasks to area managers and sales consultants to achieve target objectivesCommunicated and executed as liaison between area teams and supplier company managementCreated and executed Key Performance Standards for market penetration/successDeveloped client relationships within assigned territory growing business and overall brand footprintManaged multiple budgets for T&E and Consumer activation

Miami, Florida, Us

Sales and beverage consultant in the Pensacola area.Achieved overall sales growth of +12.1% year to date from previous year. Consistently meet or exceed sales objectives.Installed new programing and implemented/facilitated several successful annual eventsEstablishes, develops and maintains business relationships with customers in the assigned territory/market segment to generate new business.Consulted on product offerings to grow client revenues by relationship selling. Research, organize and present sales reports/quota attainment results as required management in team or division meeting environment. Provide sales account management support, analyze current and historical sales activity for assigned territory/accounts to identify opportunities and meet/exceed assigned monthly quotas and placement objectives. Recommend, create/design programs utilizing full knowledge of the supplier(s) portfolio.

• 2014 and 2015 Employee of the yearIncreased sales volume and customer base 20 percent inside the Palace Café bar within 3 months of employment• Built a foundation of cocktail oriented customers while managing liquor cost levels • Forged positive relationships through one to one marketing and promoted business growth utilizing viral media• Created and implemented successful inventory par levels in coordination with inventory management standards• Used logic and analytic to provide input into the research, development, evaluation and implementation of new products and features

Created initial sales materials and marketing directives for a new product launch scheduled for fall 2015.

• Research and development of logistics and supply chain structure• Created and maintained and communicated key performance metric databases and reports used to optimize capital asset utilization, service level, and financial performance• Responsible for product allocation, B/L creation, and inventory costing controls• Created and managed budgets and labor initiatives for marketing and supply chain• Developed and communicated relationships with vendors and production affiliates

Us

Developed marketing materials and spearheaded the business development plan

• Create and implement marketing strategies and promotional activities• Create, organize and update clientele database for membership programs• Full management and oversight of market research, management of retail email advertising program and special events creation within defined budgets• Implement and direct advertising and sales initiatives within targeted medias• Define, reach, and maintain target audiences through multiple medias both social and traditional

Lewisville, Texas, Us

• Drive sales and increase revenues with applied and innovative product placement• Increase product visibility on behalf of manufacturer with coordination of retail store management team• Train both consumers and retail store associates on several product lines to both cross sell and promote sales growth• Used critical thinking and fact based decision making in order to support productivity objectives in coordination with store management

Bsba, Comprehensive Marketing

Mechanical Engineering

Level 2, Wine And Spirits