Michael Mcgoff Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Led the ideation and execution of UX designs creating prototypes in Adobe XD. Worked within collaborative and integrated teams in an agile manner demonstrating strategic thinking towards solution of complex problems.Gained confidence of direct team, executive-level stakeholders and business partners across the organization through consistent decision-making and feedback communication mechanisms. Mentored junior creatives across PR, UX and marketing groups, through weekly sharing and thought leadership huddles. Collaborated with creative agency business relationships on ideation and critique.Designed innovative, accessible solutions through a deep understanding of mobile-first and responsive design across channels, including web, native, marketing campaigns, print ads, landing pages, digital ads and direct email.Promoted data-driven design decisions through research methods like HEAP, FullStory and UserTesting to unearth customer behavior issues and translate those insights into more user-friendly designs.

Boston, Ma, Us

Established one design, one brand, one voice supporting the BCBS brand’s healthy, happy, and diverse membership. Through high-level prototyping skills defined the user experience, set guidelines and led UX design implementation for the company’s main website bluecrossma.com, and core services: Myblue and Medicare Advantage. Led creation of UX designs with prototypes in Adobe XD and Sketch. Converted dozens of outdated web pages into a Drupal-based integrated, responsive, mobile first design that resulted in a clean, cohesive and professional, user experience for BCBS’s digital offerings. Worked closely with directors, product managers and developers to execute the product strategy and roadmap, resulting in a complex global seamless integrated digital navigation system. Took internal stakeholders on a journey to solve complex problems and successfully deliver against demanding timelines on projects for mobile apps, find-a-doc apps, messaging and online marketing initiatives.

Lebanon, Nh, Us

Responsible for ideation, development, and design of all B2B and B2C digital and print marketing for Global Rescue, a leading provider of integrated health, safety, and travel risk management services. Projects included website redesign, mobile apps, brochures, direct mail campaigns, print ads, and CEO PowerPoint presentation decks. Strategic execution of design communications across the company’s Orvis, Cabela’s, and US Ski Team, partner verticals.Created the UI UX for online subscription tools and the company’s GRID mobile app that provided risk alerts, destination reports and GPS travel tracking that impacted live saving outcomes to thousands of members.

Wrentham, Ma, Us

Designed the UX UI for PTO Today Magazine’s inaugural website serving an extensive customer base. Initial program launch also included banner advertising, promotional landing pages, email campaigns, as well as print collateral, trade booth design, and an OOH advertising campaign driving attendance to trade expos. Led project creative for partner program clients, such as Lowes, Discovery, Disney, Target, Kohl’s and P&G. Program elements included banner ads, direct email campaigns, landing pages, and collateral program kits.Impact showed subscriber growth of over 300% and total revenue growth from two to eight million in 7 years.

Weston, Ma, Us

Increased efficiency of direct email campaigns by introducing more visually appealing concepts. Broke existing click-thru records which resulted in 400K registrations and increased engagement through Monster’s social platform, Monster Networking. Collaborated with internal UX Lab that proved indispensable to the testing and effectiveness of online campaigns and applications. Developed website design, print brochures, and relative marketing materials for Monster Healthcare, a program that represented nearly 33% of total company revenues. Contributed to website design and UI for global programs including, Monster Olympics, Monster Healthcare, NCAA Sponsorships, and Superbowl.

MeansBusiness, Inc., operated as an online database for business ideas. It provided thousands of ideas, theories, and methodologies from hundreds of books from industry experts verbatim. Executives subscribed to innovate, solve problems, and create new strategies. As creative director, I collaborated with business teams from enterprises like Fidelity, Merck, GE, P&G, KPMG, and Verizon and led the UI UX design of custom intranet portals for executive learning ensuring seamless design integration of partnering firm's branding requirements.

Surefire Commerce was one of the first pioneering Internet development firms with a client list that included Aerosmith, The Rolling Stones, EMI, NYNEX, and Comcast. My leadership and creative successfully launched the individual branding strategies for Surefire’s online platform, Buyitonline.com, and its software product, Online Merchant Gold. Buyitonline.com was one of the first e-commerce platforms allowing consumers to purchase and pay for products online. Purchased by over 50K customers, Online Merchant Gold’s product launch included design of packaging, software UX/UI, trade show booths and marketing collateral. I hired, led, and managed a six-person creative team of UX/UI and Flash designers that designed store portal skins for Online Merchant Gold.

Provided national and local clients with collateral, posters, direct mail, employee referral programs, and website design. Managed and art directed the design department. Collaborated with Sales to develop new business initiatives which resulted in record sales of $14M over two years. Saved $250K in outsourcing costs by installing an AGFA postscript imagesetter which eliminated need for outside reproduction and shifted expense to the client.