Michael Mcgoff Email & Phone Number

Boston, MA, US

Boston, MA, US

Led the ideation and execution of UX designs creating prototypes in Adobe XD. Worked within collaborative and integrated teams in an agile manner demonstrating strategic thinking towards solution of complex problems.Gained confidence of direct team, executive-level stakeholders and business partners across the organization through consistent.

Boston, MA, US

Established one design, one brand, one voice supporting the BCBS brand’s healthy, happy, and diverse membership. Through high-level prototyping skills defined the user experience, set guidelines and led UX design implementation for the company’s main website bluecrossma.com, and core services: Myblue and Medicare Advantage. Led creation of UX designs with.

Lebanon, NH, US

Responsible for ideation, development, and design of all B2B and B2C digital and print marketing for Global Rescue, a leading provider of integrated health, safety, and travel risk management services. Projects included website redesign, mobile apps, brochures, direct mail campaigns, print ads, and CEO PowerPoint presentation decks. Strategic execution of.

Wrentham, MA, US

Designed the UX UI for PTO Today Magazine’s inaugural website serving an extensive customer base. Initial program launch also included banner advertising, promotional landing pages, email campaigns, as well as print collateral, trade booth design, and an OOH advertising campaign driving attendance to trade expos. Led project creative for partner program.

Weston, MA, US

Increased efficiency of direct email campaigns by introducing more visually appealing concepts. Broke existing click-thru records which resulted in 400K registrations and increased engagement through Monster’s social platform, Monster Networking. Collaborated with internal UX Lab that proved indispensable to the testing and effectiveness of online.

MeansBusiness, Inc., operated as an online database for business ideas. It provided thousands of ideas, theories, and methodologies from hundreds of books from industry experts verbatim. Executives subscribed to innovate, solve problems, and create new strategies. As creative director, I collaborated with business teams from enterprises like Fidelity.

Surefire Commerce was one of the first pioneering Internet development firms with a client list that included Aerosmith, The Rolling Stones, EMI, NYNEX, and Comcast. My leadership and creative successfully launched the individual branding strategies for Surefire’s online platform, Buyitonline.com, and its software product, Online Merchant Gold..

Provided national and local clients with collateral, posters, direct mail, employee referral programs, and website design. Managed and art directed the design department. Collaborated with Sales to develop new business initiatives which resulted in record sales of $14M over two years. Saved $250K in outsourcing costs by installing an AGFA postscript.