Michael Mcgoff

Michael Mcgoff Email and Phone Number

UX UI Design Lead - Digital Media Design @ Plymouth Rock Assurance
Boston, MA, US
Michael Mcgoff's Location
Greater Boston, United States, United States
Michael Mcgoff's Contact Details
About Michael Mcgoff

A creative leader with senior level experience conceiving and executing compelling design and marketing strategies for B2B and B2C clients within a diverse group of companies. Proven conceptual skills starting from a drawing pad with the ability to seamlessly shift to digital and print execution.More than 15 years of experience in brand management and development and in creating user experience strategies across multiple core properties and channels. Significant contributions made to blank slate start-up ventures, breathing life into tired brands, and bringing new products and services to market.Born with the instinct to innovate.Skills• Strategic Concepts and Ideation• Communication Skills for Influencing Stakeholders and Collaborating with Clients and Vendors • UI and UX Design, Responsive Web Design, Mobile App Design• Web Animation, Banner Ads, Emails, and Landing Pages• UI and UX Design for Forms, Transactions, Intel, and Push Alerts• Extensive Knowledge in Digital Customer Experience Best Practices• Skilled in Prototyping, Wire framing, HTML, and CSS • PR and Social Media Strategy• Multichannel Campaign Marketing• Brand Management and Identity Design• Print Design, Brochures, Print Ads, Direct Mail, Large Format Graphics• Iterative Creative Direction in AGILE Environments with Cross-functional Teams• Creative Team Management and Mentoring• Fluent in all Aspects of Print Production and Prepress• Adobe Creative Cloud Expert User: Photoshop, In-Design, Illustrator, and XD • MS Office Suite and Excellent PowerPoint Design• Accomplished fine artist schooled at the Boston Museum of Fine Arts

Michael Mcgoff's Current Company Details
Plymouth Rock Assurance

Plymouth Rock Assurance

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UX UI Design Lead - Digital Media Design
Boston, MA, US
Website:
plymouthrock.com
Employees:
2142
Michael Mcgoff Work Experience Details
  • Plymouth Rock Assurance
    Plymouth Rock Assurance
    Boston, Ma, Us
  • Plymouth Rock Assurance
    Ux Ui Visual Design Lead
    Plymouth Rock Assurance Jul 2019 - Mar 2022
    Boston, Ma, Us
    Led the ideation and execution of UX designs creating prototypes in Adobe XD. Worked within collaborative and integrated teams in an agile manner demonstrating strategic thinking towards solution of complex problems.Gained confidence of direct team, executive-level stakeholders and business partners across the organization through consistent decision-making and feedback communication mechanisms. Mentored junior creatives across PR, UX and marketing groups, through weekly sharing and thought leadership huddles. Collaborated with creative agency business relationships on ideation and critique.Designed innovative, accessible solutions through a deep understanding of mobile-first and responsive design across channels, including web, native, marketing campaigns, print ads, landing pages, digital ads and direct email.Promoted data-driven design decisions through research methods like HEAP, FullStory and UserTesting to unearth customer behavior issues and translate those insights into more user-friendly designs.
  • Blue Cross Blue Shield Of Massachusetts
    Ux Ui Visual Design Lead
    Blue Cross Blue Shield Of Massachusetts Apr 2017 - Feb 2019
    Boston, Ma, Us
    Established one design, one brand, one voice supporting the BCBS brand’s healthy, happy, and diverse membership. Through high-level prototyping skills defined the user experience, set guidelines and led UX design implementation for the company’s main website bluecrossma.com, and core services: Myblue and Medicare Advantage. Led creation of UX designs with prototypes in Adobe XD and Sketch. Converted dozens of outdated web pages into a Drupal-based integrated, responsive, mobile first design that resulted in a clean, cohesive and professional, user experience for BCBS’s digital offerings. Worked closely with directors, product managers and developers to execute the product strategy and roadmap, resulting in a complex global seamless integrated digital navigation system. Took internal stakeholders on a journey to solve complex problems and successfully deliver against demanding timelines on projects for mobile apps, find-a-doc apps, messaging and online marketing initiatives.
  • Global Rescue Llc
    Ux Ui Design Manager
    Global Rescue Llc Jun 2011 - Aug 2016
    Lebanon, Nh, Us
    Responsible for ideation, development, and design of all B2B and B2C digital and print marketing for Global Rescue, a leading provider of integrated health, safety, and travel risk management services. Projects included website redesign, mobile apps, brochures, direct mail campaigns, print ads, and CEO PowerPoint presentation decks. Strategic execution of design communications across the company’s Orvis, Cabela’s, and US Ski Team, partner verticals.Created the UI UX for online subscription tools and the company’s GRID mobile app that provided risk alerts, destination reports and GPS travel tracking that impacted live saving outcomes to thousands of members.
  • School Family Media
    Ux - Ui Marketing Designer Consultant
    School Family Media Jun 2004 - Jun 2012
    Wrentham, Ma, Us
    Designed the UX UI for PTO Today Magazine’s inaugural website serving an extensive customer base. Initial program launch also included banner advertising, promotional landing pages, email campaigns, as well as print collateral, trade booth design, and an OOH advertising campaign driving attendance to trade expos. Led project creative for partner program clients, such as Lowes, Discovery, Disney, Target, Kohl’s and P&G. Program elements included banner ads, direct email campaigns, landing pages, and collateral program kits.Impact showed subscriber growth of over 300% and total revenue growth from two to eight million in 7 years.
  • Monster
    Creative, Design & Ux Consultant
    Monster Nov 2003 - Nov 2005
    Weston, Ma, Us
    Increased efficiency of direct email campaigns by introducing more visually appealing concepts. Broke existing click-thru records which resulted in 400K registrations and increased engagement through Monster’s social platform, Monster Networking. Collaborated with internal UX Lab that proved indispensable to the testing and effectiveness of online campaigns and applications. Developed website design, print brochures, and relative marketing materials for Monster Healthcare, a program that represented nearly 33% of total company revenues. Contributed to website design and UI for global programs including, Monster Olympics, Monster Healthcare, NCAA Sponsorships, and Superbowl.
  • Meansbusiness
    Creative Director
    Meansbusiness 2001 - 2005
    MeansBusiness, Inc., operated as an online database for business ideas. It provided thousands of ideas, theories, and methodologies from hundreds of books from industry experts verbatim. Executives subscribed to innovate, solve problems, and create new strategies. As creative director, I collaborated with business teams from enterprises like Fidelity, Merck, GE, P&G, KPMG, and Verizon and led the UI UX design of custom intranet portals for executive learning ensuring seamless design integration of partnering firm's branding requirements.
  • Stumpworld/Surefire Commerce
    Creative Director & Ux Lead
    Stumpworld/Surefire Commerce Aug 1999 - Jan 2001
    Surefire Commerce was one of the first pioneering Internet development firms with a client list that included Aerosmith, The Rolling Stones, EMI, NYNEX, and Comcast. My leadership and creative successfully launched the individual branding strategies for Surefire’s online platform, Buyitonline.com, and its software product, Online Merchant Gold. Buyitonline.com was one of the first e-commerce platforms allowing consumers to purchase and pay for products online. Purchased by over 50K customers, Online Merchant Gold’s product launch included design of packaging, software UX/UI, trade show booths and marketing collateral. I hired, led, and managed a six-person creative team of UX/UI and Flash designers that designed store portal skins for Online Merchant Gold.
  • Rci Next Generation Limited
    Senior Design Manager
    Rci Next Generation Limited Jan 1995 - Aug 1999
    Provided national and local clients with collateral, posters, direct mail, employee referral programs, and website design. Managed and art directed the design department. Collaborated with Sales to develop new business initiatives which resulted in record sales of $14M over two years. Saved $250K in outsourcing costs by installing an AGFA postscript imagesetter which eliminated need for outside reproduction and shifted expense to the client.

Michael Mcgoff Skills

Email Marketing Advertising User Experience Web Design Creative Direction Online Advertising E Commerce Marketing Photoshop Graphic Design Creative Strategy Packaging Art Direction Brand Management Social Media Direct Mail Brochures Social Media Marketing Indesign Logo Design Interaction Design Seo Creative Services User Interface Design Concept Development Graphics Flash Copywriting Brand Development Corporate Branding Information Architecture Content Strategy Branding And Identity Ppc Integrated Marketing Quarkxpress Illustrator User Interface Dreamweaver Posters Digital Marketing Corporate Identity Marketing Management Strategy Online Marketing Google Analytics Adobe Creative Suite Portrait Painting Life Drawing Interactive Advertising

Michael Mcgoff Education Details

  • School Of The Museum Of Fine Arts
    School Of The Museum Of Fine Arts
    Fine Art

Frequently Asked Questions about Michael Mcgoff

What company does Michael Mcgoff work for?

Michael Mcgoff works for Plymouth Rock Assurance

What is Michael Mcgoff's role at the current company?

Michael Mcgoff's current role is UX UI Design Lead - Digital Media Design.

What is Michael Mcgoff's email address?

Michael Mcgoff's email address is mm****@****cue.com

What is Michael Mcgoff's direct phone number?

Michael Mcgoff's direct phone number is +161745*****

What schools did Michael Mcgoff attend?

Michael Mcgoff attended School Of The Museum Of Fine Arts.

What skills is Michael Mcgoff known for?

Michael Mcgoff has skills like Email Marketing, Advertising, User Experience, Web Design, Creative Direction, Online Advertising, E Commerce, Marketing, Photoshop, Graphic Design, Creative Strategy, Packaging.

Who are Michael Mcgoff's colleagues?

Michael Mcgoff's colleagues are Natalie Rice, Derek Byron, Michael Principe, Sophia Stanford, Stephen Brodeur, Crystal Moore, Sharon Zimon.

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