Mícheál Séamus Mcgrann Email & Phone Number

120 Old Hampton Lane, Hampton, Virginia 23669

Develops and oversees the branding and image of the Hampton History Museum. Coordinates, develops and implements promotional events. Works closely with the programmatic staff to help define and implement the museum’s interpretive agenda, exhibition schedule and collection efforts. Implements the creation of collateral materials and public activities that promote the museum’s mission and develops and maintains community partnerships.

Develop and implement comprehensive marketing and communications plan, including editorial coverage, advertising and social networking. Update website content. Serve as chief art center spokesperson and act as liaison to corporate, tourism, community, government entities. Secure media sponsorship, advertising trade and print donations. Maintain ongoing schedule of media appearances and represent Pfac at business networking events. Led Pfac branding and oversaw production of all related materials. Envisioned and implemented paperless communications, including design and dissemination of electronic newsletters, invitations postcards, press releases and media kits. Computerized media, tourism, corporate, education, military, membership and membership prospect lists. Created Pfacts quarterly newsletter incorporating Studio Art School catalog. Led audience development committee and the creation and launch of weekly Arts Café mixers. Garnered extensive media exposure and established center as organization of consequence. Coordinated development of new website. Served on strategic planning committee, led creation of Cultural Corridor with Mariners’ Museum, Virginia Living Museum and CNU Ferguson Center, led development and branding of quarterly Pfac Sunday in the Park community festival and ARTventure Saturday family program. Developed new group tour, facility rental, and birthday party marketing materials. Oversaw development and creation of new membership campaign materials. Supervised Promotions and Special Events Manager. Annual budget $45,000

Managed profitable one-on-one relationships with business clients to maximize sales. Clients included American Express, Compaq, Disney, Embassy Suites, Firestone, Intel, Nextel and Paine Webber. Initiated outbound marketing for new sales prospects. Provided excellent service and followed-up to generate referrals and repeat business. Determined client needs and sold programs to meet those needs. Resolved customer service issues. Worked with internal and external vendors to ensure service standards. Adjusted priorities based on workload and client needs. Captured client marketing information. Reported trends and issues that impact the business and recommended solutions or strategies to meet and exceed department sales and service goals.

Developed and implemented comprehensive marketing and public relations campaign to establish identity/image of regional contemporary art museum. Established media, public relations and marketing network. Integrated Pacific Northwest Arts Fair with museum identity. Directed graphic identity and supervised design/production of print materials. Produced quarterly newsletter, gallery guides, invitations, flyers, postcards, panel cards, advertising and other materials. Coordinated marketing for “The Art of the Garden” satellite holiday retail operation. Worked with mall officials and merchants to promote museum and retail endeavors. Initiated Audience Development Committee. Created BAM 2000 information display.

Orchestrated media relations, promotions, collateral, advertising, ground breaking and opening events for eight-acre history park museum complex and retail store. Served as main liaison with advertising agency. Established institutional graphic standards and directed creation and production of all promotional materials, signage and retail merchandise. Wrote and produced media materials, newsletters, invitations, brochures and public service announcements. As primary contact and spokesperson, media trained museum curators and historians. Developed news stories and features. Gained national and international media coverage. Secured media and corporate promotions and co-ops. Worked with city and state officials to promote tourism. Led Community Affairs group. Developed and computerized mailing lists. Supervised Media Relations Manager and Promotions Manager. Managed $350,000 marketing and public affairs budget.

Coordinated media coverage of the Historic Area, Foundation retail operations and lodging. Arranged media interviews with historical interpreters, historians, curators and artisans. Wrote press releases and public service announcements. Maintained media lists of over 1,500 names. Organized photographic files and selected images for publication.