Mike is Co-Founder of Massive Blue Inc, a pioneering company that provides a common-purpose platform designed to streamline the AI and Web3 transformation process. Our innovative solutions eliminate barriers and friction, facilitating seamless integration across diverse industries and communities.Before Massive Blue, Mike served as co-founder of The Social Channel which was created in 2013 to take advantage of emerging opportunities in the digital sports marketplace. The company has partnered with top athletes, 7 of the top 10 tennis players in the world, and sports leagues, WWE and WTA, to build digital businesses that grow audiences and drive revenue.Through their unique experience and vision, Social Channel established itself as a leader in monetizing unexploited sports content including live streaming, highlights, archives and social content with leagues, athletes, and events. Most recently, the company partnered on a groundbreaking initiative with the Women’s Tennis Association (WTA), the largest global women’s sport. In collaboration with the WTA, The Social Channel created WTA Networks, which housed the league's marketing, content production and the entire digital ecosystem. Since launching, WTA Networks has produced unrivaled audience growth and revenue for the WTA. Before Social Channel, Mike was a founding partner at Big Fuel Communications, which sold to the Publicis Group. At Big Fuel, a pure play social media agency, Mike oversaw content distribution and operations. In this role Mike used his experience with broadcast, online and mobile platforms to develop effective strategies for clients like Samsung, Gatorade, GM, T-Mobile, Phillips, Colgate/Palmolive, Stetson, Johnston and Johnston, Yahoo, AOL, Fox, SBS and Fisher Price.Before Big Fuel , Mike worked in Sydney heading up broadband content development for Telstra’s Broadband Service. In his role, Mike oversaw launches of several on-line services, including Australia’s first large-scale music download site, two national sports channels and the largest online games portal in the Pacific Rim.Prior to Telstra, Mike served as Managing Director for Massive Interactive in Sydney where he built a development team that engineered groundbreaking iTV and broadband service roll-outs for Austar, Foxtel, Telstra and Sky New Zealand.Mike also gained considerable experience in pay television as VP of production and programming for Gaylord Cable Networks where he launched Country Music Television (CMT) into several markets around the globe.