• Developed a full-funnel content strategy for a B2B SaaS platform targeting healthcare practices, tailored messaging across awareness, consideration, and decision stages.• Created a new brand messaging framework reflecting the unified platform and point solutions, including new taglines, proof points, and a website copy refresh.

GoTo (formerly LogMeIn) is a leading SaaS provider of collaboration and IT management tools that power the future of work. As the brand content marketing strategist, I developed and led our top-of-funnel thought leadership content. I also introduced content systems and processes utilized by content creators across the organization. • Served as strategic lead and subject matter expert for GoTo’s top-of-funnel thought leadership content. Leveraged industry and academic sources along with internal experts and original research to deliver actionable insights and analysis on the evolving future of work. Focus areas included AI, remote / hybrid work, customer experience (CX) and company culture. • Spearheaded the design, development, and launch of GoTo’s Content Hub site, working with internal and external partners to establish information architecture, functionality, analytics, and original content series. • Championed content innovation and process optimization across the broader organization. Developed and produced new formats including video series, podcasts, interactive digital experiences and webinars. Established and evangelized content standards by introducing a new editorial style guide and numerous resources for content creators.

Developed launch strategy for tech startup, including social media, partnerships, website, email marketing, influencer collaborations, video creation, and more.

Consulted with New York-based lifestyle and fashion brands offering services including brand development, marketing strategy, digital strategy, and brand partnerships. • Provided ongoing consulting for athleisure brand Alala including consumer insights and targeting, content strategy, paid media strategy, and branded partnerships.• Initiated strategic partnerships with brands including Microsoft by leveraging Ohne Titel’s technology-driven approach to high fashion. The collaboration included the development of a 3D printed dress that debuted during the brand’s F/W 2016 New York Fashion Week show.

Managed internal creative, digital, and strategic teams to expand Espolòn Tequila’s Let’s Stir Things Up brand platform into a fully-integrated lifestyle-driven campaign spanning ATL, digital and social media, influencer marketing, PR and lifestyle media partnerships.• Spearheaded the relaunch of the Espolòn website including totally revamped CMS, content, and brand storytelling section, which tied all the brand’s marketing efforts into one central destination.

Identified emerging technologies and offered strategic insights which enabled Pop2Life to offer clients a fully-integrated campaign approach to compliment their award-winning experiential work on behalf of clients including HGTV and AMC.

• Collaborated with the CCO to develop content strategy and oversaw development of ongoing content series for the launch of Converse Rubber Tracks recording studio which the Wall Street Journal called “The ultimate example yet of the confluence of music and product marketing”.• As Budweiser's lead agency for music, developed case study and toolkit for the Anheuser-Busch InBev Global Connections Summit which was presented to ABI's top global marketing teams along with key industry and agency partners. The case study leveraged industry and consumer insights to establish the business case for music as a key consumer passion point — highlighting its ability to create meaningful connections and promote long-term brand health. The toolkit outlined key considerations and best practices for building effective music platforms tailored to individual markets and business objectives.

• Account lead on the award-winning Share The Sound of an Aids-Free Generation campaign on behalf of Coca-Cola and (RED). Developed and refined the idea platform, messaging, and integrated marketing strategy for a fully-integrated campaign featuring original music and content from Avicii, OneRepublic, and Queen. This global crowdfunding effort activated in over 100 countries worldwide, generating over 1.5 billion impressions and inspired consumers to donate nearly 1 million dollars to help (Red) in the fight against HIV/AIDS.• Account lead on the Diageo / Bushmills Irish Whiskey Since Way Back campaign for which Cornerstone was agency of record handling PR, digital and social media. Since Way Back was described by GQ as “One of the Best Campaigns in the biz.”• Oversaw the launch of Johnnie Walker’s award-winning The Next Step Is Just the Beginning campaign for which Cornerstone was the lead creative agency. Collaborated with talent, production and agency partners, to ensure the faithful realization of our creative vision for this content-led campaign and it’s successful roll out across out-of-home, national cinema, experiential, paid media, PR, and social media.

• Spearheaded Bushmills' Since Way Back Collaboration series including initial ideation, creative direction, product & packaging development and content creation. Delegation and oversight of PR, digital, and social teams to ensure a successful launch. Each limited-edition release sold out and the program garnered over 200 million earned media impressions with coverage in New York Times, Gizmodo, CNN, Esquire, CNET and Hypebeast.• Responsible for numerous forms of written communication including ad copy, consumer messaging and industry-facing communications, presentations, and new business proposals• Developed digital strategy for Bushmills including social media architecture, content strategy, and brand tone of voice• Strong focus on content strategy and creation including experience writing, producing, and overseeing creative partners from initial brief to final production.

• Conceived initial concept for this week long city-wide music, art, and technology festival which recently celebrated it’s 9th year with events including performance, panels, film screenings, and workshops• Assembled, trained, and directed a multidisciplinary team of 30+ staff and volunteers• Oversaw business development securing sponsors including Red Bull, Puma, Heineken, and Vitamin Water• Established strategic relationships with media, educational, and cultural outlets along with investors and government officials to ensure the festivals ongoing success7 Day music festival throughout Boston 20+ Venues 35+ Events Over 100 Artists Discussion Panels | Trade Show | Dj/Producer Competition | Outdoor Block Party | Film Screenings | VJ Competition | Frontage HQ Together Boston is a week-long, city-wide convergence of music, art and technology. With daytime events celebrating emerging ideas, the latest gear and artistic innovation, the creative community then gives back at nighttime events that embrace aspects of all three fields. Featuring exhibits, Q&A with visiting artists and musicians plus a film component, Together contains a multitude of inclusive activities, putting the city and New England at the center of a new festival experience. The festival includes: * Night-time events schedule that showcases local, national and international electronic music talent *Daytime event schedule that includes discussion panels, technology demonstrations, art installations, a tradeshow/expo, and film screeningsSpecialtiesMusic Education, Event Production, Community Building, Art Promotion, Technology Start-UpPast and Present Partners: Karmaloop, Puma, Heineken, Vitamin Water, PBR, Red Bull Music Academy, DjDeals.com, Music Studio Direct, Isotope, PBR, Boston's Weekly Dig, The Liberty Hotel,www.togetherboston.com

Consulted with Boston-based alt-weekly magazine to supplement traditional ad offerings with a more integrated approach. Spearheaded multiple strategic partnerships with brands including Redbull, Bacardi, and Vitamin Water.

Identified trends and developed relationships with key influencers throughout the European market. Acted as a catalyst to align PUMA with emerging culture while leveraging talent relationships support global brand initiatives.

Managed brand activity for the Boston market that included seeding, event sponsorship, and amplification of local and global brand initiatives.