Mike Medeiros

Mike Medeiros Email and Phone Number

Head of Strategy, Health @ Grey
New York, NY, US
Mike Medeiros's Location
New York, New York, United States, United States
Mike Medeiros's Contact Details

Mike Medeiros personal email

n/a

Mike Medeiros phone numbers

About Mike Medeiros

I've spent my career asking questions and solving problems. I love taking on complex challenges, driving integration and building strong collaborative teams. I'm an expert in wide variety of research methodologies for identifying insights and have used those skills to build strategies that set brands on a clear path to success, drive cross-channel implementation, and inspire and unlock creativity. As an experienced leader at agencies and client side, I've built teams and developed tools and processes to ensure consistency of strategic thinking. Over 20 years at ad agencies, I built insight driven integrated brand strategies leading to highly effective campaigns and award winning campaigns. More recently client side at The Trade Desk, I built the strategic foundation for this fast growing B2B brand. And led the implementation of marketing campaigns to help create differentiation and grow the business, making it the leading independent DSP.Winner of multiple Jay Chiat, Effie, Clio, Gold Pencils and Cannes Lions.

Mike Medeiros's Current Company Details
Grey

Grey

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Head of Strategy, Health
New York, NY, US
Mike Medeiros Work Experience Details
  • Grey
    Head Of Strategy, Health
    Grey
    New York, Ny, Us
    View
  • Grey
    Head Of Strategy, Grey Health
    Grey May 2024 - Present
    New York, Ny, Us
    Head of strategy for Grey group global health and wellness business. Inclusive of Grey and Tank Worldwide.
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  • The Trade Desk
    Gm, Brand Planning
    The Trade Desk Feb 2020 - May 2024
    Ventura, Ca, Us
    Lead Global Brand Strategy for a fast growing B2B SAAS brand. Implement processes to ensure consistency of briefing and creative execution around the world. Leverage insights to develop powerful new brand strategies and campaigns that helped drive significant growth, making TTD the leading independent DSP and default media platform for the Open Internet. Create internal though leadership presentations to help educate and inspire marketing and creative teams. Campaign awards; 2021 Drum B2B Grand Prix and 2022 Effie Finalist.
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  • Mccann Erickson
    Svp, Executive Strategy Director
    Mccann Erickson Aug 2012 - Feb 2020
    New York, Ny, Us
    Lead integrated strategy group for Team America (US Army, Lockheed Martin and the New York Lottery, USPS, Hornitos Tequila). Managed annual research budget of approximately $1 million for US Army. Most recently led development of Grand Clio, Grandy and 2016 most awarded campaign at Cannes: Lockheed Martin - "Field trip to Mars"Winner of multiple Effie's for US Army, Lockheed Martin and NY LotteryJay Chiat Gold Strategy Award for NY LotteryRanked #7 most awarded planning director Globally for 2016
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  • Ddb Worldwide
    Group Planning Director
    Ddb Worldwide Aug 2006 - Aug 2012
    New York, Ny, Us
    Group Director managing strategic team on diverse brands, from pharma clients like Effient, Seasonique Novartis Respiratory and Merck Vaccines to Lipton and Georgia Pacific; including Brawny and Sparkle paper towels.
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  • Jwt Ny
    Partner, Brand Planning Director
    Jwt Ny Jan 2004 - Aug 2006
    New York, Ny, Us
    Director responsible for managing strategy on Lipton, L.L. Bean and Cadbury Adams brands; including Halls, Trident, Bubblicious, Swedish Fish, and Sour Patch Kids.
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  • Publicis In The West
    Principal, Senior Brand Planner
    Publicis In The West Nov 2002 - Dec 2003
    New York, New York, Us
    Strategist responsible for US launch of T-Mobile.
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  • Deutsch, Inc
    Vp, Senior Brand Planner
    Deutsch, Inc Apr 1998 - Nov 2002
    New York, Ny, Us
    Strategy work across various clients including Snapple and Westin and Sheraton Hotels, GNC, and Tanqueray.Acted as research department for Snapple; designed, implemented and analyzed a wide variety of research projects to drive both marketing and innovations
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Mike Medeiros Skills

Integrated Marketing Strategy Creative Strategy Brand Architecture Brand Development Interactive Marketing Customer Insight Advertising Consumer Behaviour Relationship Marketing Marketing Research Online Advertising Mobile Marketing Digital Media Interactive Advertising Segmentation Direct Marketing Marketing Communications Positioning Media Planning Creative Briefs Global Marketing Consumer Insight Brand Equity Competitive Analysis Outdoor Advertising Online Marketing Corporate Branding Social Media Measurement Media Strategy Media Buying Strategic Thinking Multi Channel Marketing Business Strategy Brand Awareness Content Strategy Concept Development Business Insights Marketing

Mike Medeiros Education Details

  • University Of Richmond
    University Of Richmond
    Criminal Justice

Frequently Asked Questions about Mike Medeiros

What company does Mike Medeiros work for?

Mike Medeiros works for Grey

What is Mike Medeiros's role at the current company?

Mike Medeiros's current role is Head of Strategy, Health.

What is Mike Medeiros's email address?

Mike Medeiros's email address is mi****@****ann.com

What is Mike Medeiros's direct phone number?

Mike Medeiros's direct phone number is +164686*****

What schools did Mike Medeiros attend?

Mike Medeiros attended University Of Richmond.

What skills is Mike Medeiros known for?

Mike Medeiros has skills like Integrated Marketing, Strategy, Creative Strategy, Brand Architecture, Brand Development, Interactive Marketing, Customer Insight, Advertising, Consumer Behaviour, Relationship Marketing, Marketing Research, Online Advertising.

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