Senior Manager Sales Operations
Arden Hills, Minnesota, United States
• Led sales, strategy, pricing, marketing, and operations for two different teams 1. Field Sales Team for digestibility insights service offering. This team also served as a Technical Support team for seed sales for Winfield United and Forage Genetics. 2. Feed & Forage Digestibility lab team at the Purina Animal Research Farm in Missouri. This team operated a wet chemistry lab that supported our feed and forage digestibility insights business, seed products for Winfield United and Forage Genetics, as well as feed ingredients for Purina Animal NutritionMy teams consistently had the highest engagement scores possible on internal Land O' Lakes surveys. This is a measure of management success.• Led seed sales team training in 4 areas: Technical product training, Sales Enablement Tools training and execution (examples: Salesforce CRM and Power BI), Sales Process development and tracking, and training around individual Professional Development• Developed and administered sales incentive compensation programs and sales region assignments for seed sales and digestibility insights business• Set Sales targets by geography and reported progress for seed sales and digestibility insights business• Salesforce CRM – Developed process, trained users, developed sales activity reports for KPIs• Power BI – developed financial reports for KPIs at salesperson and senior leadership levels• Project Management - Served as lead project manager for FGI Leadership – led or contributed to several large projects in the areas of strategy, pricing, efficiency, & sales execution as well as led the accountability for all projects