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Experienced software/cloud industry leader who has 25+ year career exclusively to the advancement and improvement of enterprise software and cloud solutions spanning enterprise resource planning, innovation management and advertising and marketing automation. Expertise spans go-to-market strategy, product marketing, product management, business development, project management, consultative sales, media spokesperson, conference speaker and senior leadership positions for Global 500 organizations and early stage ventures. Accomplishments include market expansion/penetration, successful new product launch, on-premise to cloud transformation and strategic partner development. Career objective is to deliver innovative technology solutions that transform markets, industries and businesses.Accomplished Enterprise Software and Cloud Industry Expert: Proven talent to quickly and accurately assess industry trends, market dynamics and customer needs that translate into the evolving strategic plan, competitive positioning, product roadmap and go-to-market plan for optimal business/service line success. Expertise has to led to successful first-to-market programs, platform transformations and product life extensions.Expert Relationship Manager: Broad relationship management expertise ranging from C-level IT and business executives, industry analysts (Gartner, IDC, Forrester), business consulting professionals (Accenture, Deloitte, PwC), public relations and media, channel organizations and vendors.Seasoned Managerial Experience: Skilled leader with experience hiring and developing high performing teams and optimizing organizational design and business processes. Experience Individual Contributor: Proven ability to work as a subject matter expert and successful individual contributor in large, complex, cross-functional organizations and small early-stage start-up environments.
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Oracle Oci Isv Partner ManagerOracleDenver, Co, Us
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Cloud Isv Business Development & StrategyOracle Apr 2022 - PresentAustin, Texas, Us
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Vice President Of Business Strategy & Product MarketingSopheon Oct 2019 - Feb 2022Minneapolis, Mn, Us -
Go-To-Market Strategy, Oracle Data CloudOracle Mar 2017 - Oct 2019Austin, Texas, UsResponsible for defining, planning and driving the go-to-market strategy, competitive positioning, and sales training and enablement for Data-as-a-Service, Data Management Platform (DMP) and Programmatic Marketing Measurement solutions. A Key advisor on industry needs, product/solution strategy, and marketing campaigns for Retail and Restaurant industries • Development of GTM strategy, including industry trends, customer persona segmentation, customer needs and requirements and product/solution messaging.• Delivered marketing maturity assessment tools and process to align Oracle solutions with customer maturity and needs.• Introduced new sales enablement tools for communicating unique value proposition and Talk-tracks for C-level and operational-level selling.• Streamlined sales enablement process and assets to align sales tools with buying/selling stages.• Lead industry and market research via industry analysts, online resources and events including IDC, Forrester, e-Marketer, AdAge, Global Retail Conference and IAB.
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Director Services Industry StrategyOracle Nov 2012 - Mar 2017Austin, Texas, UsResponsible for defining, planning and driving the go-to-market strategy for PPM solutions in Financial Services, Communications, Life Sciences and Retail industries. A Key advisor on industry needs, product strategy, partner enablement and marketing campaigns for Financial Services, Communications, Life Sciences and Retail industries• Development of GTM strategy documents, including industry trends, business needs and C-levelmessaging.• Create differentiation for Oracle’s PPM solutions with Financial Services, Retail and Life Sciences.• Increase opportunity pipeline through focused marketing programs for financial services including C-level webcasts with CIO magazine, Compliance Week and Gartner• Developed series of white papers on strategic role of PPM with Prof. Kaplan and Harvard Business Review• Presenter at key industry events including Oracle Primavera industry conference, Oracle Industry Connect and Pharmaceutical Portfolio and Resource Management conference.• Represent Industry Marketing at the Oracle Primavera Customer Advisory Board.
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Vice President Product Management, Service & Portfolio ManagementCa Technologies Aug 2009 - Nov 2012San Jose, California, UsMike manages a team of 20 product managers and is responsible for product strategy, market and customer requirements, and product and release planning for CA’s Service & Portfolio Management product portfolio including CA Clarity PPM, CA Agile Vision and Product Vision (force.com applications), CA Service Desk Manager, CA IT Asset Manager, CA Service Catalog and CA Business Service Insight.• Increased PPM market share from 15.3% in 2009 to 17.2% in 2011 (IDC figures)• Achieved over 50% CAGR in PPM SaaS revenues• Delivered CA’s first SaaS solutions for agile project management and requirements management.• Increased PPM SaaS solution to approximately 50% of new PPM business.• Delivered CA’s first significant new release of Clarity PPM, representing a complete overhaul of the user experience and the most significant and well-received Clarity release in over 5 years.• Rebuilt the product management team hiring key talent and increasing the profile and recognition of product management within the Service and Portfolio Management business unit. -
Director Product MarketingCa Technologies Feb 2007 - Jul 2009San Jose, California, Us* Go-to-market strategy for Project & Portfolio Management for New Product Development. * Sales tools and product marketing collateral * Demand generation campaigns for new product development solutions * Solution definition including product portfolio management, stage-gate management and project pipeline management * Product management for PPM NPDI solutions * Evangelist for NPD solutions within CA
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Vice President Business DevelopmentStage-Gate International Sep 2006 - Feb 2007Delaware, Delaware, UsStage Gate, Inc. offers the most complete and comprehensive collection of idea-to-launch practices, proprietary methods, criteria, deliverables, templates and instructions. Everything you need to successfully customize and implement the Stage-Gate system in your organization.Development of strategic alliances and partnershipsStrategic planning and new business opportunitiesSolution marketing and marketing communications -
MarketingRally Software Development May 2006 - Aug 2006San Jose, California, UsPosition Rally's on-demand agile software development tools for corporate ITDeveloped messaging platform for ISV and Corporate ITCreated new keystone graphics and messaging for scalable agile developmentCreated new product footprint and messaging for on-demand agile developmemt platformLaunched Rally Enterprise Edition and overall edition strategy
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Senior Vice President Solution MarketingArtemis Mar 2004 - May 2006Austin, Tx, UsKey company spokesperson for all press and analyst relations resulting in press coverage in CIO magazine, Baseline Magazine, Computerworld and clear differentiation for Artemis with Gartner, Giga/Forrester, META group and AMREstablished and managed strategic partners and alliancesDefined the vision, marketing strategy to establish Artemis as leader Product Portfolio Management marketManage a team of marketing personnel and designed and directed all marketing communication and lead generation programs -
Vp Of Marketing And Product MarketingPacific Edge Software Sep 2001 - Jan 2004UsDefined the vision, marketing strategy to establish Pacific Edge as leader in emerging IT portfolio management market. Launched and successfully introduced Pacific Edges portfolio management products and established Pacific Edge as an early leader in emerging portfolio management market.Managed and develop a team of 6 corporate marketing and product management/marketing personnel.Key company spokesperson for all press and analyst relations resulting in press coverage in CIO magazine, Baseline Magazine, Computerworld and clear differentiation for Pacific Edge with Gartner, Giga/Forrester, META group and AMR.Design and monitor all lead generation programs targeting Fortune 1000 IT organizations.Established and managed Customer Advisory Council that included Schlumberger, Dell, McDonalds, META Group, and Altria. -
Vp Sales & MarketingJamboa 2000 - 2001
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Vp Of Marketing And Product ManagementBusiness Engine Software Corp Aug 1996 - Feb 1998Developed and executed plan to market Business Engines line of project and resource management software to corporate IT organizationsManaged strategic alliance with Microsoft Project Group and managed team of product managers responsible for Microsoft Project integration and co-marketing.Developed all sales training materials and field-enablement programs for sales to corporate IT customers.Managed team of 5 product managers and delivered major release of Business Engine resource management software.Developed marketing support programs for Business Engines European VAR network. -
Director Of Business DevelopmentHeadstrong 1994 - 1996Reston, Va, Us -
Director Of MarketingSoftlab 1988 - 1994De -
Marketing ManagerMetier Management Systems 1982 - 1988Oslo, Oslo, No
Mike M. Skills
Mike M. Education Details
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University Of BrightonComputer Science
Frequently Asked Questions about Mike M.
What company does Mike M. work for?
Mike M. works for Oracle
What is Mike M.'s role at the current company?
Mike M.'s current role is Oracle OCI ISV Partner Manager.
What is Mike M.'s email address?
Mike M.'s email address is mi****@****eon.com
What is Mike M.'s direct phone number?
Mike M.'s direct phone number is (800) 633*****
What schools did Mike M. attend?
Mike M. attended University Of Brighton.
What skills is Mike M. known for?
Mike M. has skills like Enterprise Software, Saas, Product Management, Go To Market Strategy, Strategic Partnerships, Strategy, Product Marketing, Business Development, Integration, Cloud Computing, Project Management, Management.
Who are Mike M.'s colleagues?
Mike M.'s colleagues are Mario J Guitron, Narmada Shekar, Alon Goldman, Saritha Tarapatla, Shashidhara Varamballi, Gary Newton, Ashitha Premaraj.
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