Mike Minford

Mike Minford Email and Phone Number

Owner at Four Peaks Communications @
Mike Minford's Location
Omaha, Nebraska, United States, United States
Mike Minford's Contact Details

Mike Minford personal email

n/a

Mike Minford phone numbers

About Mike Minford

Communications professional with expertise in journalism, marketing communications, technical writing, on-line content development and event management.Specialties: Agriculture, including agronomy, crop genetics, crop protection and food animal health. Career Accomplishments:• Regular contributor to Corn & Soybean Digest magazine.• Launched brands that became category leaders for Monsanto, Sandoz and Rohm and Haas. • Contributed to introduction of Monsanto’s first transgenic seed and the RoundUp Ready technology. • Conceived, wrote and placed numerous stories in the agricultural media. • Created award-winning magazine for the customers and dealers of Syngenta Seeds.Recent work has included several articles for Corn & Soybean Digest and technical writing and strategic planning for a leading agency specializing in agriculture and food.

Mike Minford's Current Company Details
Four Peaks Communications

Four Peaks Communications

Owner at Four Peaks Communications
Mike Minford Work Experience Details
  • Four Peaks Communications
    Owner
    Four Peaks Communications Mar 2009 - Present
    Murray, Ne
    Professional communication services specializing in content development and strategic communication planning for agricultural clients. Deep technical understanding of crop genetics, including GMOs, crop protection and beef, swine and poultry animal health. Event planning and management services for agencies, manufacturers, associations and not-for-profit organizations.
  • Morgan&Myers
    Director, Planning & Creative Services
    Morgan&Myers May 1994 - Feb 2009
    Developed client strategies for an integrated communication agency and led creative staff of up to 11 professionals. Created and directed campaigns that included advertising, public relations, interactive, special events, trade shows and training. • Devised creative briefs, brand names, slogans and taglines that positioned offerings’ unique benefits to meet technical and emotional needs of target audiences.• Implemented input and project management systems that increased efficiency of the creative process and ability to manage large work flows. • Increased awareness and improved brand perceptions for Monsanto Roundup and Dimension, Cargill Animal Nutrition, Case IH Ag Equipment, Novartis Animal Health, Kruger Seeds, Boumatic Milking Systems and California Raisin Marketing Board, among others.
  • Morgan&Myers
    Sr. Counselor
    Morgan&Myers 1994 - 2000
    Directed account teams for Rohm and Haas, Monsanto and Monsanto Choice Genetics.• Orchestrated multi-year campaigns including advertising, public relations, promotions, events and technical and sales literature that drove brand to category leadership.• Launched a new turf and ornamental crop protection technology in a new market for client. • Created a University-style training meeting for sales and field R&D staff, including a “College Bowl” that tested learning and built team spirit.
  • Michael Minford & Associates
    Owner
    Michael Minford & Associates Jan 1992 - Dec 1994
    Freelance marketing and communications consulting for clients in the arts, consumer products and business to business while attending graduate school.
  • Sandoz Crop Protection
    Senior Market Manager
    Sandoz Crop Protection Jan 1990 - Nov 1991
    Managed line of specialty products for turf and ornamental plants.Created positioning, name and packaging for brand that became the market leader.
  • Sandoz Crop Protection Corp
    Manager, Business Communications
    Sandoz Crop Protection Corp 1986 - 1990
    Managed the Marketing Communications and PR functions for manufacturer of leading crop protection products. Oversaw professional staff and four pr/ad agencies. Introduced integrated marketing communications approach coordinating advertising, PR, & promotions around single-minded product messaging.
  • Union Carbide Ag Products Company
    Communications Project Manager
    Union Carbide Ag Products Company 1985 - 1986
    Developed promotional materials for United States and international markets. Prepared education-oriented product introductions for China, Latin America and the Middle East.
  • Bader Rutter & Associates
    Acct. Supervisor
    Bader Rutter & Associates 1982 - 1985
    Conceived and implemented PR campaigns, including publicity, publications and events for DowAgro and Funk Seeds International (now Syngenta Seeds).
  • Dekalb Agresearch
    Public Relations Writer
    Dekalb Agresearch 1980 - 1982
    Managed media relations and product publicity, published newsletters and custom magazines and produced A/V presentations.

Mike Minford Skills

Web Marketing Marketing Trade Shows Advertising Marketing Communications Integrated Marketing B2b New Business Development Product Development Creative Direction Account Management Project Management Strategic Communications Media Relations

Mike Minford Education Details

Frequently Asked Questions about Mike Minford

What company does Mike Minford work for?

Mike Minford works for Four Peaks Communications

What is Mike Minford's role at the current company?

Mike Minford's current role is Owner at Four Peaks Communications.

What is Mike Minford's email address?

Mike Minford's email address is mm****@****ers.com

What is Mike Minford's direct phone number?

Mike Minford's direct phone number is +126265*****

What schools did Mike Minford attend?

Mike Minford attended Columbia College Chicago, University Of Nebraska-Lincoln, Plattsmouth High School.

What skills is Mike Minford known for?

Mike Minford has skills like Web Marketing, Marketing, Trade Shows, Advertising, Marketing Communications, Integrated Marketing, B2b, New Business Development, Product Development, Creative Direction, Account Management, Project Management.

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