Aircover Communications is a boutique strategic communications and media relations firm that is focused on helping enterprise technology companies tell their story. Launched in early 2017, Aircover Communications list of current and past clients include: Anthropic, PagerDuty, Writer, d-Matrix, Bill, Uniphore, Fivetran, Glean, 6sense, Twilio, ServiceNow, Snowflake, LinkedIn, Costanoa Ventures, Redis Labs, Imply, Quizlet, SignalFx, Alation, and many others We work with CEOs and CMOs to develop smart communications strategies that leverage their entire marketing investments. We pair that strategy with simple narratives and a proactive execution approach that features a heavy emphasis on media relations in an effort to change perceptions and increase awareness.

Global CCO. Lead global communications and social media for the $38B software giant with a charter to reshape pubic perception of the company as it pivots to Cloud computing. Oversaw a budget of $25M and an internal staff of 90+ communications executives globally. Overhauled the function in first 6 months including rebuilding global leadership team by bringing in 5 new VPs and backfilling nearly 15 empty staff positions in SF Bay Area. Additional accomplishments include:•Implemented the first global communications campaign in more than 10 years based on audience segments vs. products•Launched an annual global measurement and brand awareness program that acted as the baseline for all of marketing measurement in 2016. The results of the survey shaped FY2017 marketing plans and investments•Teamed with product marketing to rewrite the company narrative and build a global message training program to ensure consistence•Rebuilt relationships with top-tier global media – some of which had not talked to Oracle in nearly a decade. As a result, significant increase in favorable, on message coverage by the likes of FT, Bloomberg, CNBC, WSJ and NY Times.•Reframed the social strategy to begin using social platform for native story telling vs. promotion and amplification•Launched a digital executive communications program that involves social listening & responding to key customer accounts, influencers and media to drive ongoing, systematic engagement•Implemented “Paid, Owned, Earned, Shared” integrated communications programs to tell the Oracle Cloud strategy across a variety of communications channels in a tightly choreographed program. For the first time, was able to drive direct connection between awareness programs and demand generation

Responsible for global public relations, executive communications, employee communication, brand strategy, social and advertising as the CCO. Focused on building Marketo's brand awareness and expanding its reach into new markets. During the first six months, I overhauled our brand positioning, introduced Marketo into the consumer space, developed a 24-month strategy for establishing our presence in the Fortune 500, began building a team, and increased the CEO's external profile. Promoted from senior director to vice president after the first six weeks.

Brought on to revamp all aspects of the Avaya brand and public perception as a project. Oversaw for external, internal and executive communications as well as industry analyst relations and field communications. Managed a global team of 17 with a budget of $10M annually. Crafted a new company narrative and implemented a multi-disciplined strategy to roll out the “story” globally to all audiences both internal and external. Orchestrated the most successful launch in the company’s history after only two months at the company. Implemented a proactive and crisis plan for the Sochi Winter Olympics designed to maximize awareness for the brand.

Oversaw all aspects of external relations for IBM Software where I had global responsibility for crafting and developing the overall communications strategies and messaging for IBM's security strategy, cloud computing, mobility, and its venture capital strategy. Teamed to promote, core aspects of IBM's Smarter Planet strategy and the software that enables IBM's Smarter Cities efforts. Deeply involved in building out the communications strategy for IBM's emerging market efforts with a specific emphasis on IBM's strategic expansion into Africa. First joined IBM in May 2010 where I was responsible for the external communications efforts supporting IBM's $60B+ Global Technology Services business unit until November 2011.

Responsible for the corporate public relations for Xerox Corporation. Oversaw all financial, crisis, environmental, brand and R&D public relations programs. Manage community relations programs. Head up earnings in conjunction with investor relations. Helped oversee the acquistion of ACS and the CEO transition from Anne Mulcahy to Ursula Burns and the first major rebrand of Xerox.

Oversaw crisis communications and proactive corporate PR programs for HP. Accountable for a wide array of strategic focus areas including: Promotion of the corporate strategy, R&D/HP Labs, M&A, emerging markets, and strategic alliances. Led projects such as the CEO transition from Carly Fiorina to Mark Hurd and the board of directors spying/pretexting scandal. Drove dozens of major features in the business media including cover stories in Fortune, Forbes, WSJ, NYT, BusinessWeek, etc...Managed both an internal team and external PR agencies with a budget of more than $2 million annually.

Was one of the first 15 employees hired by Marc Andreessen and Ben Horowitz to help tell the story of Loudcloud -- their first start-up after Netscape. Oversaw communications for the company -- handling everything from the launching of the company (we were arguably the first cloud company ever) and to messaging the IPO as the dotcom bubble burst IPO. Helped the company transform itself from a hosting/early cloud provider to a software company and the renaming of the company into Opsware.

During my time at BusinessWeek, I covered the technology market with a specific interest in Microsoft and the software industry. Delivered one of the first stories on the Gates Foundation as well as profiles of Bill Gates, Larry Ellison, and other leaders of the software industry

Reported on the software industry and the birth of the World Wide Web. Spent good portion of my time covering Microsoft and Netscape.

Reporter covering the high tech industry for international business newspapers and magazines.