Social Media & Content Manager | M&P DirectAs the Social Media and Content Manager at M&P Direct, I played a key role in boosting our brand's digital presence and driving online visibility across multiple platforms. Working closely with the General Brand Manager, Dealership Principal, and stakeholders from various manufacturers and franchises, I ensured our online content was both competitive and strategically aligned with our sales goals.Key Achievements:Market Analysis & Sales Strategy: Regularly conducted market analysis to develop and implement dynamic, data-driven sales strategies. This approach consistently optimized performance, keeping us ahead of market trends and capitalizing on new opportunities.Sales Campaign Excellence: Created and delivered high-impact content to support dealership-led sales campaigns for all brands. My content strategy ensured alignment with business objectives, driving increased engagement and sales.Content Creation & Management: Led the end-to-end creation and management of social media content, blending manufacturer-provided materials with original content to amplify brand visibility. This included crafting compelling copy, eye-catching visuals, and maintaining a cohesive brand voice.Third-Party Platform Management: Effectively leveraged third-party platforms like Autotrader and DealerWebs to extend our digital reach. By combining mandatory manufacturer content with custom, high-quality descriptions and photography, I created standout ads in a crowded marketplace.Brand Consistency & Digital Integration: Maintained a strong, consistent brand presence both online and within physical showrooms, enhancing customer experience and reinforcing brand loyalty.Technical Skills:CanvaHootsuiteMeta Business ManagerAdobe Creative SuiteThrough a strategic and creative approach to social media and content management, I significantly contributed to M&P Direct’s online growth, customer engagement, and overall brand success.