Mike Mosso Email & Phone Number

New York, Ny, Us

Greater New York City Area

New York, Ny

• Manage the advertising rate process for People Magazine and the People Entertainment Group Print team, including creating discount structures and approving rates for the sales teams.• Oversee the sales bonus process which includes working with management to create sales goals, providing detailed performance reports to sales reps and submitting payments to payroll.

New York, Ny

• Create detailed Advertising Revenue budgets for Print and Digital properties in excess of $70 million.• Manage the advertising rate process for the Martha Stewart Living and Weddings Print team, including creating discount structures and approving rates for the sales teams.• Formulate Advertising Revenue budgets in excess of $70 million and update monthly forecasts for Print and Digital. • Support the digital sales team by providing historical information, strategic analysis and detailed reporting to increase digital revenue.• Provide weekly analysis and reporting to the Advertising sales management teams to assist them in managing their business and making strategic decisions.• Develop Sales Bonus compensation plans and manage the commission process.• Oversee the Billing Department staff and manage the account assignments for the print and digital sales teams.

New York, Ny

• Develop advertiser pricing and discount structures for sales reps at both the magazine and corporate level to use in rate negotiations with clients.• Create management reports for publishers which include year to date category, new business and attrition analysis, and current year performance vs. prior year and budget• Track editorial and promotion spending and meet monthly with Department Heads to discuss material variances vs. budget. • Responsible for managing the monthly close for Departures Magazine and providing upper management with variance explanations.• Manage the sales bonus process which includes working with management to create sales goals, providing detailed performance reports to sales reps and submitting payments to payroll.

• Develop and administer revenue based sales bonus compensation plan for salespeople and sales management that totals more than 20M in payments.• Calculate advertising rates for all Conde Nast titles taking into account both CPM and rate base implications. Work with all titles to enforce and revise rate policies.• Coordinate with manufacturing and magazine Financial Directors to determine pricing for all CNP created onserts and Special Interest Publications such as Self Dishes and Allure Bride.• Worked with Conde Nast digital group to re-design sales bonus plans based on restructuring of online sales responsibilities.• Created advertising and sales bonus budgets for all CNP titles. Developed category and page mix analysis and frequency and corporate discount analysis to determine revenue and page goals.

Responsibilities included- Profitability analysis for editors to determine the appropriate advances to be paid to authors to maximize revenues.- Tracking advertiser spending in order to remain within the 11.5m annual advertising budget- Initiating new procedures to track advertising expenditures enabling sales and marketing to effectively make decisions for new programs and to allocate advertising expenses between Coop, Publicity, and Promotional advertising.

Responsibilities included preparation of quarterly forecasts and annual budgets for the network news division. Prepare detailed analysis for sales division enabling them to maximize advertising revenues.

Mba, Finance

Bachelor Of Science (Bs), Accounting